Many people think of SEO as an afterthought.
You build your website and then smear a thick layer of SEO icing over the top.
But SEO is not the icing on the cake, it’s the cake itself.
Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better.
In this week’s podcast, I’m honoured to have Marieke Van De Rakt on the show to take us through how to create a defined site structure that woos humans and the Google gods.
Tune in to learn: