The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Jan 22, 2018

Social media is so much fun, and such a giant time sucker.

But does it really have any impact on your Search Engine Optimisation and ability to rank?

Social signals and their importance in relation to rankings is something that’s been hotly debated for years.
There are lots of people is the YES camp and about the same number in the NO camp.

In today’s episode, we’re going to dig a bit deeper into the relationship between social media and SEO. And I hope that by the end of the episode, we’ll be able to be 100% clear on whether social media metrics have a direct impact on rankings.

So, if you’re a Facebook fan, Instagram addict or Pinterest tragic. This is the episode for you.

Tune in to learn:

  • Does social media directly influence rankings?
  • What do SEOs mean when they talk about causation and correlation?
  • Do links from social media count as much as links from a regular website?
  • Does the number of followers I have on Instagram, or Facebook influence how Google sees my website?
  • How can I use Twitter to boost my SEO?
  • Does posting on Google+ help improve my ranking?
  • How do I optimise my social profiles for SEO?
  • Is traffic a ranking factor?
  • Does boosting posts help?
  • Does using scheduling for social media posts hurt SEO?
  • How can we use social media to improve our SEO?
Jan 9, 2018

Why you need a fast site, not an AMP site

These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP.

It’s been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up.

So, when I saw the title of Jon Henshaw’s presentation at the recent Brighton SEO event ‘ FORGET AMP. MAKE FAST SITES', I thought my prayers had been answered! No need for AMP?

That’s why, today, I have Jon on the show to give us the low down on AMP and speeding up websites.

Tune in to learn:

  • What is AMP?
  • Why AMP might not be great for your website
  • Why we need fast sites
  • What’s the ideal loading time
  • Advanced site speed improvement tips
  • How to improve your site’s images
  • How improving your site’s UX can help speed things up
  • What is prefetch and how does it help
  • What is Gzip and how does it help
  • Jon’s favourite site speed testing tools
Jan 3, 2018

Today, I want to talk about my SEO predictions for 2018.



  • What’s going to happen in the world of Google?
  • What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers.
  • What should you be concentrating on?
  • And what will I be focusing my efforts on for my six, or is it seven, websites in 2018?
Dec 13, 2017

The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, places and things and how these entities are all connected.

The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes within its search results that provide us consumers with direct answers.

You and I know the Knowledge Graph as the little box/panel or card that appears on the right hand side of the Results page or at the top of the results below the AMP carousel on mobile devices.

So, as small business DIY SEOers, how can we use the Knowledge Graph to our advantage?

Today, I’m talking to legendary SEO guru Bill Slawski to get the lowdown on all things Knowledge Graph.

Tune in to learn:

  • What is the Google Knowledge Graph?
  • What does ‘things not strings’ mean?
  • Why the Knowledge Graph is important for your business
  • How often do Knowledge Graph cards show up
  • The anatomy of the Knowledge Graph card
  • How to enhance your results
  • Does the Knowledge Graph actually damage our site?

Nov 21, 2017

We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and they all promise that if we get our landing optimisation right – we’ll be winner customers faster than a well oiled otter sliding down a pipe.

But how does landing page optimisation relate to SEO and what are the really important things we need to be thinking about when we optimise our pages.

Today I’m talking to Arnout an online marketeer from Amsterdam into SEO, Analytics and Conversion – he’s an all round SEO and landing page optimisation whizz.

Tune in to learn:

  • Anout’s definition of a landing page
  • Does traffic from paid search perform the same way as traffic from organic search
  • The 3 essential ingredients for a tasty landing page
  • The best colour and copy for a Call to Action button
  • Whether it’s a good idea to remove navigation from our landing pages
  • How can we assess our landing page’s performance
  • Common landing page mistakes
  • Average conversion rates
  • And much much more

Oct 31, 2017

How to get to grips with Google when you're going it alone.

When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO.

He replied that yes it was possible, but they wouldn't be doing SEO at the same level as some highly paid Search Engine Optimisation guru.

And I couldn't agree more, we've had some amazing experts on this podcast already and their level of knowledge is EXTREME.

But can a small business handle the basics, even the intermediate requirements of a good solid SEO strategy?

In this episode I talk to four small business owners who have decided to take control of their own SEO. - and find out whether it's a been a SEO success or a giant fail.

Tune in to learn:

  • What struggles each business were facing before they DIYed their SEO
  • What key learnings they have had along the way
  • What improvements they've seen so far
  • There number one SEO tip

Sep 12, 2017

If there’s one thing I get asked by my SEO students at least once a week, it’s ‘Are Wix websites any good for SEO?’

And I get it. Wix is an easy to use platform that allows even the least technical beast to build a site quickly and easily.

I know that you want it to be great for SEO – because then life would be so much easier. But is it?

In this episode I’m going to compare both platforms and give you my honest opinion about whether Wix is really SEO-friendly, and how it compares to my favourite platform: WordPress.

Tune in to learn:

  • My previous experience with Wix.
  • How Wix stacks up against WordPress in terms of:
    • Cost
    • Usability
    • Optimisation
    • Design
    • Plugins and apps
    • Shops
    • Support
    • Maintenance

Podcast episode:

Jun 22, 2017

The words “duplicate content penalty” strike fear in the hearts of business owners.

And there are a lot of myths surrounding this topic so today we’re going to bust some. In this episode I’m going to take you through what duplicate content really means, how to find it, the different types of duplicate content and some easy fixes.

"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin…..”

Tune in to learn:

  • What is duplicate content?
  • Is there a duplicate content penalty?
  • How can duplicate content impact your website?
  • What are the different types of duplicate content?
  • Some useful duplicate content finding tools
  • How to fix duplicate content issues.

Apr 4, 2017

Facebook - it’s the social media platform we love to hate.

Business page owners will know the struggle of trying to cut through the noise and get your posts seen. Some statistics say that even with the people who’ve taken the time to like your page, could only be seeing 2% of your content.

So how does Facebook’s news algorithm really work and what do we need to understand to get our content seen by more potential customers - without having to pay for ads.

Today I’m chatting with Marie Page, Author, Speaker and Co Founder of The Digiterati about Facebook’s mysterious algorithm.

Tune in to learn:

Episode:  http://www.therecipeforseosuccess.comfacebook-optimisation-understanding-facebook-news-feed-algorithm


Mar 7, 2017

Create faster site that Google can't help but love

We all know the feeling as we wait, and wait, (and sometimes wait some more) for the page to load. Do we hang around or do we click away and find a faster site?
Well Google feels the same way, the school of thought is that while Google doesn't reward faster sites, it probably doesn't give slow sites a whole lot of love and this could see them slipping down the ranks.

In this episode I chat with Vahe about simple tips we can use to speed up our lazy old websites.

Tune in to learn:

  • Why having a fast site is important?
  • What is the impact of having a slow site
  • What is a fair load time benchmark for a small business website
  • Which Content Management System is the fastest
  • Our favourite speed testing tools
  • What is caching and how to does it help
  • How to reduce server response time


Feb 21, 2017

So today we’re talking all about content marketing, how to use blogs, videos, graphics and other media to increase sales, improve customer loyalty, drive awareness and get a better return on your investment.


it’s a pretty big subject and can sometimes feel a little overwhelming, but don’t worry we’ve got ten simple tactics you can start using today.

So if you want to learn and how to stimulate more interest in your products and services and build rapport and authority with your customers, this is the show for you.

  • What content marketing is
  • What benefits content marketing has for your business
  • Kate’s five favourite content marketing hacks
  • James’ favourite content marketing hacks
  • Content marketing tips and advice




Jan 24, 2017

We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human!

So I was delighted to get the opportunity to chat with John Mueller, Webmaster Trends Analyst at Google. Yes a real live Google human!

John is someone I’ve been following for a long time, he provides excellent advice and answers to people all around the worlds so I’m super happy to have him here on the show.

Today John is going to be answer questions from students of my SEO ecourse, and I LOVE SEO community as well as giving us exclusive insight into what Google has planned for 2017.

So if you want the inside track on all things Google this is the show for you!


Tune in to learn:

  • Whether Google really wants to penalise websites.
  • What impact does Social media have on SEO.
  • How often you should update your pages and posts.
  • Do exact match domains impact ranking.
  • Why doesn’t Google use my Meta Descriptions.
  • Is it better to get lots of links from one domain or from multiple domains.
  • What’s the best long term SEO tactic.
  • Are Wix websites good for SEO.
  • What are the common SEO mistakes most websites make.
  • John’s one piece of advice for small businesses
  • What Google has planned for 2017.




Jan 17, 2017

Google Penalties, two words that strike fear into the hearts of Small business owners everywhere.  There are so many myths and so much misinformation about Google Penalties that I wanted to clear it up - and so I’m speaking today with Andre Weyher, a long time internet buddy and an ex Google person!

We’re going to take you through the ABCs of Google Penalties, why they happen and how to deal with them. According to Matt Cutts  there are over 400,000 manual penalties that are applied every month, so this is important stuff people.

So if you’re scared you’ll one day get a smack on the bottom from the Google gods, this is the episode for you.


Tune in to learn:

  • The latest SEO news: Artificial intelligence
  • What is a Google penalty
  • What sorts of things cause a Google Penalty
  • How do you know if you have been issued a penalty
  • How long Google gives you to fix the problem
  • What are the first steps you should take if you have received a penalty



Jan 10, 2017

In this week’s podcast we’re talking about links, but not just any old links. BAD LINKS and we’re going to explain – what to do when good links go bad.

There are lots of reasons that you can find bad links pointing to your website, perhaps you paid for some cheap links on Fiverr, perhaps you used a dodgy SEO company or maybe they just showed up and you have no idea how.

Today with the help of Sha Menz I’m going to tell you how links can negatively affect your ability to rank, how to find them, and how to fix them.

Tune in to learn:

  • The possible impact of having a bad link profile
  • How to find out which sites are linking to your website
  • How to review links and decide which ones are ‘bad’
  • What to do with bad links
  • How to deal with links you didn’t build
  • Whether multiple links from one site is a good or bad thing
  • Whether reciprocal linking is good for your website



Dec 6, 2016

Google My Business, we all know it’s an awesome way to promote your business locally, but why does it have to be so dang complicated?

In this week’s pod we  to tackle all the basics of Google My business as well as some top advanced tips. It’s the perfect pod for newbies wanting to set up a Google My Business page, and established businesses who want to make sure they’ve ticked all the boxes.

Tune in to learn:

  • The latest SEO news
  • What Google Business is and the benefits for your business
  • What type of page you should set up
  • How to manage multiple location businesses
  • What to do if you don’t have a store front
  • What essential info you need to include in your Google My Business page
  • Common issues and mistakes
  • How to contact Google when things go wrong



Nov 23, 2016

In today’s episode taking a look at some of the popular SEO tools on

the market. Not with our SEO Consultant hats on but with our small

business hats on.

Good SEO tools don’t come cheap and as a small business owner,

trying to either manage their own SEO or at least take an interest in

what their SEO agency is up to, it can be hard to decide which tool is


Today we’re going to look at the pros and cons of each tool and the

cost involved, to help you make a more informed decision.


Tune in to learn

● Which tools is the best for keyword research

● Our favorite tech analysis tool

● The best backlink tool

● The overall winner of our fave SEO tool discussion

Show notes:


Nov 1, 2016

In today’s episode we’re talking all about optimising your website to make it a better experience for your customers. We know it’s important to rank number one, but what if when you hit the top spot, and the traffic starts coming it’s still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we’re going to find out why and fix the problems.

Tune in to learn

● How user journeys work

● Great tools to track your customers’ journey

● Common user experience mistakes

● Our tips on how to improve the user experience on your site

● Which questions you should be asking your users


Oct 25, 2016

On today’s podcast, we’re talking about some of the mistakes the ecommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors.

Tune in to learn:

  • Exactly how long your product descriptions should be
  • Why you’re probably choosing the wrong keywords to target
  • Why product reviews are super important
  • How to deal with duplicate content issues
  • The one area of eCommerce websites that most people for get
  • How to intelligently name your product images.


Show notes: ‎


Oct 18, 2016

I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me. 

Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts. 

Tune in to learn:

  • How I got started with SEO
  • The tactics I used to boost my SEO know how
  • The challenges and negativity I faced along the way
  • How and why I started the Recipe for SEO Success eCourse

Show notes:

Sep 28, 2016

Why these old black hat tactics are not a good idea

Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time.

Tune in to learn:

> Why buying back links isn't a great idea
> Whether commenting on blog posts adds value
> Why buying lots of domain extensions is kinda of pointless
> The pros and cons of article submissions
> What text you should use when linking back to your website.

Show notes: ‎

Sep 14, 2016

Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites.

  • What Google AMP is
  • How Google AMP works
  • What Google AMPed pages will look like
  • How Google AMP impacts your ability to rank?
  • Is Google AMP something we should tackle now or can it wait until later?
  • How to implement Google AMP on WordPress sites
  • The best Google AMP plugins
  • How Google AMP will impact eCommerce platforms

Show notes: 



Sep 7, 2016

In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index.

  • What Schema is
  • How Schema works
  • Examples of Schema in action
  • How Schema impacts your ability to rank?
  • Different types of schema
  • How Schema impacts shopping and ecommerce sites
  • How Schema links into Google shopping
  • How Schema helps with Google local
  • How to test your Schema


Tony McCreath is an SEO expert based in Adelaide running Web Site Advantage. He began fiddling with computers at age 16 and began optimizing websites in 2004. He’s been running his business for 6 years and now focuses on more specialised subjects like technical consultations and structured data implementations.

Show notes:



Aug 24, 2016

Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes.


Tune to learn:

·       What WordPress is and why it’s awesome

·       The pros and cons of Yoast

·       What Yoast does and how to use it

·       Other great WP plugins

·       How often should you update WordPress

·       The best way to handle Google AMP

·       The importance of resetting your permalinks

·       Common WordPress mistakes


Peter Mead is a WordPress SEO Specialist based in Melbourne with a passion for Digital Marketing and Growth Strategies. He is also a speaker and presenter for several industry groups and events. Peter is active in the SEO community including the Melbourne SEO Meetup and Search Marketing Professionals.


Show notes:



Aug 10, 2016

Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from

I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb!

  • Is it possible for small businesses to DIY their SEO?
  • Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources?
  • What are you top five tools that every search marketing or digital marketing business type must use?
  • If you only had a few hours a week to spare in which to focus on SEO and marketing, what would you spend it doing? Building links or creating content?
  • There are only so many phrases and only 10 spots on the first page. Does there come a point where SEO just won’t work in a crowded market?
  • What role do spelling mistakes play in SEO, would having lots of typos in your copy impact your potential to rank?
  • Why is it so hard to rank for a keyword with a new page when you’re already ranking for it with an existing one?
  • Does social media impact my ranking? And which social media channel should I invest my time in?
  • What tips for an AU business wanting to appear in the US rankings?
  • How will live streaming affect SEO?
  • Do weak pages on your site damage the strong pages, should I kill off all my weak pages?
  • What was the one business decisions (mistakes) that you wish you could go back and change?
  • The truth is you’re a little bit of a heartthrob for many female (and possibly male) SEO types. How do you cope with that kind of attention?

Show notes:



Aug 10, 2016

Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout.  Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it.

  • How do you produce so much content?
  • I know that longer posts and regular posts work better, but how is a small business person meant to write a 3,000 word blog post every week?
  • When it comes to off page SEO, which tactic do you think is most powerful?
  • How will the potential 10k tweets (the fact that they're talking about increasing the character count) affect seo?
  • Do we have to get experts to write all our blog posts?
  • Ranking isn't everything, what other key performance indicators should we look at to track success?
  • If  you could only choose one marketing tactic or maybe one marketing channel, which would it be and why?


Show notes:



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