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The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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The Recipe For SEO Success Show
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Sep 7, 2016

In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index.

  • What Schema is
  • How Schema works
  • Examples of Schema in action
  • How Schema impacts your ability to rank?
  • Different types of schema
  • How Schema impacts shopping and ecommerce sites
  • How Schema links into Google shopping
  • How Schema helps with Google local
  • How to test your Schema

 

Tony McCreath is an SEO expert based in Adelaide running Web Site Advantage. He began fiddling with computers at age 16 and began optimizing websites in 2004. He’s been running his business for 6 years and now focuses on more specialised subjects like technical consultations and structured data implementations.

Show notes: http://www.therecipeforseosuccess.com.au/schema-explained-tony-mccreath/

Video: https://www.youtube.com/watch?v=1yVa59kngQo

Website: www.therecipeforseosuccess.com.au

Aug 24, 2016

Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes.

 

Tune to learn:

·       What WordPress is and why it’s awesome

·       The pros and cons of Yoast

·       What Yoast does and how to use it

·       Other great WP plugins

·       How often should you update WordPress

·       The best way to handle Google AMP

·       The importance of resetting your permalinks

·       Common WordPress mistakes

  

Peter Mead is a WordPress SEO Specialist based in Melbourne with a passion for Digital Marketing and Growth Strategies. He is also a speaker and presenter for several industry groups and events. Peter is active in the SEO community including the Melbourne SEO Meetup and Search Marketing Professionals.

 

Show notes: http://www.therecipeforseosuccess.com.au/wordpress-seo-peter-mead/


Video: https://www.youtube.com/watch?v=EqK0rZcGGcw

Website: www.therecipeforseosuccess.com.au

Aug 10, 2016

Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout.  Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it.

  • How do you produce so much content?
  • I know that longer posts and regular posts work better, but how is a small business person meant to write a 3,000 word blog post every week?
  • When it comes to off page SEO, which tactic do you think is most powerful?
  • How will the potential 10k tweets (the fact that they're talking about increasing the character count) affect seo?
  • Do we have to get experts to write all our blog posts?
  • Ranking isn't everything, what other key performance indicators should we look at to track success?
  • If  you could only choose one marketing tactic or maybe one marketing channel, which would it be and why?

 

Show notes: http://www.therecipeforseosuccess.com.au/content-marketing-made-easy-with-neil-patel/

Video: https://www.youtube.com/watch?v=72R7_pHSNWU

Website: www.therecipeforseosuccess.com.au

Aug 10, 2016

Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick.  He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing.

 

  • Your articles on Search Engine Land are the source of truth for my SEO experts and beginners. But whose articles do you regularly read and who are your sources of truth?
  • What are your top five tools that every search marketing or digital marketing business type must use?
  • John Mueller has recently come out saying lots of things don’t influence (or have a very small influence on) ranking as much as we thought. Keywords in URL, reviews on local search, outbound links, title tags. But in practice, lots of these things do seem to influence the results. What are your thoughts on this?
  • Also with all these things not being factors, what still IS a factor; just the content on the page and back links?
  • There’s a lot of confusion out there on page rank; what is it and is it still a thing?
  • There’s also a lot of confusion around HTTPS versus HTTP and whether everyday sites need to make the shift. How important do you think it is to improving your ranking chances?
  • For a small business person, what would be your top three things to focus on when starting out with SEO?
  • Where do you see SEO heading in the next couple of years?
  • You’re kind of the official translator of what Google puts out there, explaining it in normal human terms for the rest of us. Is that a bit of a heavy responsibility?

Show notes: http://www.therecipeforseosuccess.com.au/getting-to-grips-with-google-interview-with-barry-schwartz/

Video: https://www.youtube.com/watch?v=j0uZAPegkMo

Website: www.therecipeforseosuccess.com.au

 

Aug 10, 2016

Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com.

I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb!

  • Is it possible for small businesses to DIY their SEO?
  • Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources?
  • What are you top five tools that every search marketing or digital marketing business type must use?
  • If you only had a few hours a week to spare in which to focus on SEO and marketing, what would you spend it doing? Building links or creating content?
  • There are only so many phrases and only 10 spots on the first page. Does there come a point where SEO just won’t work in a crowded market?
  • What role do spelling mistakes play in SEO, would having lots of typos in your copy impact your potential to rank?
  • Why is it so hard to rank for a keyword with a new page when you’re already ranking for it with an existing one?
  • Does social media impact my ranking? And which social media channel should I invest my time in?
  • What tips for an AU business wanting to appear in the US rankings?
  • How will live streaming affect SEO?
  • Do weak pages on your site damage the strong pages, should I kill off all my weak pages?
  • What was the one business decisions (mistakes) that you wish you could go back and change?
  • The truth is you’re a little bit of a heartthrob for many female (and possibly male) SEO types. How do you cope with that kind of attention?

Show notes: http://www.therecipeforseosuccess.com.au/seo-small-business-interview-rand-fishkin/

Video: https://www.youtube.com/watch?v=jW5tOXslB5Q

Website: www.therecipeforseosuccess.com.au

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