Google My Business, we all know it’s an awesome way to promote your business locally, but why does it have to be so dang complicated?
In this week’s pod we to tackle all the basics of Google My business as well as some top advanced tips. It’s the perfect pod for newbies wanting to set up a Google My Business page, and established businesses who want to make sure they’ve ticked all the boxes.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/google-business-tips-strategies-boost-business/
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Which is the best tool for small business DIY SEOers?
In today’s episode taking a look at some of the popular SEO tools on the market. Not with our SEO Consultant hats on but with our small business hats on.
Good SEO tools don’t come cheap and as a small business owner, trying to either manage their own SEO or at least take an interest in what their SEO agency is up to, it can be hard to decide which tool is best.
Today we’re going to look at the pros and cons of each tool and the cost involved, to help you make a more informed decision.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/seo-tools-the-good-the-bad-and-the-crappy/
Freebies:
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In today’s episode we’re talking all about optimising your website to make it a better experience for your customers. We know it’s important to rank number one, but what if when you hit the top spot, and the traffic starts coming it’s still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we’re going to find out why and fix the problems.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/usability-and-seo-optimising-your-website-to-nurture-customers/
Freebies:
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On today’s podcast, we’re talking about some of the mistakes the ecommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/ecommerce-seo-6-silly-mistakes/
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I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me.
Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/my-seo-story-how-i-succeeded-in-seo-and-how-you-can-too/
Freebies:
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Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/dodgy-seo/
Freebies:
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Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/google-amp-for-small-business/
Freebies:
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In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index.
Tune in to learn:
Video: https://www.youtube.com/watch?v=1yVa59kngQo
Head to episode notes: https://therecipeforseosuccess.com/schema-explained-tony-mccreath/
Freebies:
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Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes.
Tune to learn:
Ready to get started with SEO? Here are a few things you can try…
In the podcast we mentioned changing your Permalinks. You’ll find a tutorial on how to do this right here.
Video: https://www.youtube.com/watch?v=EqK0rZcGGcw
Head to episode notes: https://therecipeforseosuccess.com/wordpress-seo-peter-mead/
Freebies:
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Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com.
I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb!
Video: https://www.youtube.com/watch?v=jW5tOXslB5Q
Head to episode notes: https://therecipeforseosuccess.com/seo-small-business-interview-rand-fishkin/
Freebies:
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Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick. He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing.
Tune in to learn:
Video: https://www.youtube.com/watch?v=j0uZAPegkMo
Head to episode notes: https://therecipeforseosuccess.com/getting-to-grips-with-google-interview-with-barry-schwartz/
Freebies:
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Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout. Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it.
Video: https://www.youtube.com/watch?v=72R7_pHSNWU
Head to episode notes: https://therecipeforseosuccess.com/content-marketing-made-easy-with-neil-patel/
Freebies:
Sign up for the Recipe for SEO Success Course