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The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Sep 7, 2016

In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index.

  • What Schema is
  • How Schema works
  • Examples of Schema in action
  • How Schema impacts your ability to rank?
  • Different types of schema
  • How Schema impacts shopping and ecommerce sites
  • How Schema links into Google shopping
  • How Schema helps with Google local
  • How to test your Schema

 

Tony McCreath is an SEO expert based in Adelaide running Web Site Advantage. He began fiddling with computers at age 16 and began optimizing websites in 2004. He’s been running his business for 6 years and now focuses on more specialised subjects like technical consultations and structured data implementations.

Show notes: http://www.therecipeforseosuccess.com.au/schema-explained-tony-mccreath/

Video: https://www.youtube.com/watch?v=1yVa59kngQo

Website: www.therecipeforseosuccess.com.au

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