The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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The Recipe For SEO Success Show






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Sep 29, 2020

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast.

Jo co-owns Violeta Finance with her husband, a successful mortgage brokerage that really understands the family, community, and small businesses.

Today we’re talking about how Jo markets her business, the tactics and techniques she uses, and the challenges she faces.

Sep 15, 2020


Ads – they’re inescapable. I read once that the average person sees 5000 ads every single day.

What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros.

More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don’t even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret.

In this episode, I’m going to take you behind the furry curtains of online ads to show you which platforms will really have you strutting your stuff down the marketing cat-walk.


Tune in to learn:

  • What it means to run a digital marketing campaign
  • What are the perks of advertising on:
    ○ Facebook
    ○ Youtube
    ○ Google
  • What are the best marketing strategies for each platform
  • How many platforms you should target with your ads
  • Which common money-wasting mistakes to avoid


Sep 1, 2020

Selling online is tough.
With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store.

But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash?

How do you persuade with amazing product descriptions?
What strategies can you use to make the first sale?
How do you stop those dreaded abandoned carts and how do you keep customers happy and coming back for more?

Today we’re talking eCommerce conversion optimisation, and how to get that delicious Kerching feeling!


Tune in to learn:

  • What eCommerce conversion optimisation is, and what it applies to
  • Key metrics you should analyse when creating an eCommerce growth strategy for your store
  • How to optimise an eCommerce store’s average order value
  • Ways to make email opt-ins and pop-ups more effective
  • Encouraging your store’s email list growth
  • What steps you can take to spruce up an abandoned cart email sequence
  • Setting up an email retention strategy that works


Aug 18, 2020

You gotta love YouTube

The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients.

Getting your lovely little face onto people’s screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer. 

Today we’re talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo…

Tune in to learn:

  • Should everyone be on YouTube?
  • What the fundamentals of a successful YouTube channel are (the three C’s of YouTube).
  • How to create a YouTube strategy based on Keyword research.
  • Optimizing your Titles, Tags, and descriptions based on Keyword research.
  • Improving your click-through rate.
  • Optimizing for watch time and session time.


Aug 4, 2020

Selling your products and services online can be tough. 

Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors. 

But don’t fret!

I have an excellent expert to simplify the eCommerce digital marketing process and highlight what will push you ahead of the game. 

Tune in to learn:

  • How COVID-19 has changed eCommerce SEO
  • Why SEO is vital to any eCommerce site
  • How to optimise your images for prime SEO goodness
  • What new SEO trends have sprung up in 2020
  • How to come out on top for SEO ranking on Amazon
  • If content on our own site and on Etsy and Amazon is considered duplicate content
  • What automation through longtail and AI is, and how it can make a difference to your SEO strategy.


Jul 21, 2020

In this tech-crazed day and age, we often Google first, and ask questions later.
When we find new business, product, or service, we want to know what the search engines, and the entire world, think of it.
And we want to know NOW.

But more importantly, we want to know the brand behind the product or service.
The who behind the what.

And of course, being found for who you are will always be easier than being found for what we do.
And that’s where improving your BRAND SERPS can help.

Today I’m chatting with Jason Barnard to find out how you can make your brand SERP as sexy and alluring as a porch light is to a moth.


Tune in to learn:

  • What is a Brand SERP? Who searches exact match brand names?
  • What does Google display
  • Why using the default option isn’t always best.
  • How to make your SERPs sexier.
  • How to use the insight gained from your results.
  • How the knowledge graph can improve your brand SERPs


Jul 7, 2020

Personal branding is scary.
You don’t want to step out from behind your brand. And if you do, you have questions.

How much do you need to share?
How personal is a personal brand?
Do you need a brand for your business and for you?
And does it really make a difference to the bottom line?
We’ll find out all this and more on today’s episode


Tune in to learn:

  • Why Clarity is the first step towards building a personal brand
  • What role Confidence plays in your messaging
  • Whether Consistency is really important
  • How to measure the results of your personal branding
  • What are the downsides of personal branding
  • What are the positives of personal branding


Jun 23, 2020

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you.

Find out how Rudo Makuyana has focused on her Digital Marketing to build relationships, put herself out as the face of her brand, and be more customer-friendly and less medical jargony!

Jun 9, 2020

It’s that time again.

Yes, we’re here for another soiree with Schema.

You’re a little familiar with it at this point.
You’ve eyed each-other across the room.
You’ve heard your peers mention “markup’’ in
hushed, worried tones.

It’s time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool.

I know many of us put Schema in the too hard basket, but no more, I have a very special guest who’s here to make schema as easy as falling off a greasy log.

Even for the technically challenged.

Ready? Let’s get stuck in.

Tune in to learn:

  • What is Schema, and why is it important?
  • How to check for pre-existing schema on your website
  • How schema factors into Google rankings
  • How to effectively use
  • Why you should be linking schemas, and how to do it
  • Do it yourself - how to build schema, and how to fix common problems as they arise


May 27, 2020

When it comes to running your own business we have to wear so many different berets.

We have to be accountants, project managers, salespeople, and digital marketers.

And it’s a tough gig.

So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle.

Floundering, wasting money, getting ripped off, missing the basics.

So today I’m chatting with Louisa Dahl from Interactive Minds about Digital Marketing and we’re going to share the top mistake we see every day and how to avoid them.


Tune in to learn:

  • Why metrics matter
  • Why you need to know your peeps
  • How a lack of business confidence could be affecting your digital marketing
  • Why knowing your numbers is vital
  • Why relationships count
  • How to understand yourself and your brand
  • How to market yourself without arrogance


May 13, 2020

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Anu runs a successful online jewellery store called Bidiliia, and today we’re going to chat through challenges of Shopify SEO, writing killer eCommerce product descriptions, brand building, and how to make customers feel loved.

Apr 29, 2020

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand

These shorter episodes will include practical DOABLE advice and tips from people just like you.

This week we’re talking to Marko Wittich, who runs a Shopify website for his business Campfire Treats. I’ll admit it, Marco is one of my star students, he put so much work into the course, turned up to every coaching call and asked oodles of questions.

And guess what? It paid off.

Get ready to be blown away by his amazing results.


Apr 15, 2020

One of the hardest things about DIY SEO is affording all the tools.

We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands.

On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you’re a solo business person.

But what if there was a way to do DIY SEO without spending all that cash.

Today we’re talking about how to do your SEO without the fancy tools.

Tune in to learn:

We will look at how to use the browser and the built-in dev tools to get some SEO work done:

  • Do we need fancy tools
  • What are his top free tools
  • How do we test speed without a fancy tool
  • How do we test crawlability
  • How to we check ranking and keyword data
  • How do we check backlinks


Apr 1, 2020

Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they work.

Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to?

Well, today I'm honoured to have Omar's Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us.

Tune in to learn:

  • How to get started with your first webinar.
  • How to use webinars to build your email list
  • Why webinars are the #1 sales conversion tool for any product
  • How to market your webinar for free- How to use webinars as a product to sell your audience
  • How to use webinars as a customer retention tool
    Avoiding rookie mistakes
  • Different and new ways to do a webinar to appeal to different audiences
  • Tips for the non-tech
Mar 17, 2020

Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me.

I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I’ve ever been too. High praise right?

So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine.

So what actually happens when all our websites are fixed? What will we do then?

In this episode well think about the future… and what it means for the average Joe or Johanna.

Mar 3, 2020

Featured snippets, some love them, some hate them.

For some, they’re a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys.

For others, they’re Google scraping our content and denying us click-throughs.

Today we’ll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion.


Tune in to learn:

  • What are featured snippets
  • Types of snippets (old and new)
  • What triggers Google to show a featured snippet
  • Benefits beyond ‘position zero’
  • How being featured relates to traffic and click-through
  • Why voice search is important
  • How to get there, and make it ‘work’ for you


Feb 18, 2020

People say that everyone has one good book in them.
Can we also say this of ecourses? Can anyone turn the raging tsunami of knowledge in their head into a loving pool of learning and resources?

Having created oodles of online courses myself, it’s a question I get asked a lot. Along with, what makes a successful course? How much support do I need to give? How do I price it? What software should I use, and so much more.

So today we’re straying from the SEO path, onto the road of Digital Marketing and talking all about creating ecourses.

Tune in to learn:

  • How to leverage your existing content
  • How to make your content easy to consume
  • Why getting the damn thing “online” is the hardest part of
  • launching your online course
  • What’s the “right” opt-in for your course
  • Live launch vs evergreen course
  • How much support your course needs to give
  • How to price your course
  • Why perfection isn’t necessary but basic requirements must be met
Feb 4, 2020

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you.

Find out why Amy Annetts, already a successful business marketer, decided she had to learn SEO, what were her biggest learnings and her two top tips for small businesses. 

Jan 21, 2020

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you.

Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about how to build a brilliant brand with SEO. 

Jan 13, 2020

Today I’ve dusted off my crystal ball and I’m sharing my predictions for how the digital will develop in 2020,

What’s going to happen in the world of Google?

What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers be concentrating on?

Which platforms should we be using?

What are the big trends?

And what can we PLEASE ignore!

I'll also explain what I'm focusing my efforts on for my six, or is it seven, websites in 2020.

Tune in to learn:

  • Why position zero matters
  • What BERT means for user optimisation
  • How EAT is going to impact your business
  • How to have a bold brand that stands for something
  • Why your UX can't SUX
  • Why you need to get your bots ready
  • How video is going to change your business life

And my biggest overarching trend for 2020... #showthechaos

Nov 28, 2019

In this episode, Kate Toon explains what's coming up in the newly revamped Recipe for SEO Success podcast
Series 2 is going to be bigger, better and a little more regular.

Sep 17, 2019

Tune in to learn:

  • What led Mathew to seeking an SEO agency for help
  • What you should have set up before contacting an agency for SEO assistance
  • The key things to look for when choosing an SEO agency
  • How important is it for you as a customer to know SEO terminology
  • “Red flag jargon” you should look out for
  • How you can participate in the ongoing process
  • The best way to know your money is being spent well
  • Alternate models: What they are and the benefits of each
Jun 25, 2019

International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.

Most of us struggle with getting to rank locally, so do we really need to care about international SEO?

Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.

In this episode I’ll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip top condition.

Tune in to learn:

  • When should you worry about international SEO.
  • How to structure your site for International SEO best practice.
  • What is Geotargeting and how should you be using it.
  • What to look out for when formatting your site for a country.
  • Which signals Google uses to understand the countries you’re targeting.
  • The importance of backlinks on international SEO.
  • Tips on how to win links in other countries.
  • How to handle local search engines like Yandex in Russia and Baidu in China.
  • Tips on international SEO for e-commerce businesses.
  • What are the biggest mistakes businesses make with International SEO.
  • The best ways to measure your international SEO success.
Jun 18, 2019

I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year

Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too.

Tune in to learn:

  • What is DSA?
  • How to find out what's holding your customers back
  • What's the most important aspect of branding?
  • What are progressive web apps?
  • How digital marketing is converging.
  • Why you need to get rid of some of your pages
  • Why you need to take a step back to look at your values
  • Why page speed still matters
  • What's the biggest thing with WordPress site's coming up?
  • Why it's better to follow the path less trodden
Jun 4, 2019

Bing is often overlooked here in Australia, with a low market share of only 3% (according to is it really worth the effort?

In this podcast with Fabrice Canel from Bing, I discover some interesting features of Bing, and some amazing tools to help you with your whole DIY SEO approach.

Tune to hear why you need to give Bing a second look.

Tune in to learn:

  • What is Bing’s Market Share in Australia?
  • Is doing SEO for Bing the same as doing SEO for Google?
  • What role does Schema play with Bing?
  • Does Bing use Meta descriptions to rank sites?
  • Does Bing use speed as a ranking factor?
  • Does Bing care about secure sites?
  • What can Bing Webmaster tools help us with?
  • More about Bing’s SEO analyzer
  • Tips on setting up Bing Places Profile
  • What’s the best way to check rankings on Bing?
  • Where is Bing focusing resources in the next year?
  • What Fabrice recommend as your first three steps with Bing?
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