Info

The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
RSS Feed
The Recipe For SEO Success Show
2021
April
March
February
January


2020
December
November
September
August
July
June
May
April
March
February
January


2019
November
September
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
June
April
March
February
January


2016
December
November
October
September
August


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Apr 27, 2021

Tik Tok. It’s the widely talked about short-form video sharing platform.

Most think it’s for bright young things, who can dance about and skateboard off high things.

While it’s mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day.

It’s also hugely powerful for business.

IF… you know what you’re doing.

Today we’re straying from the SEO path to talk Tik Tok and how you can use this to your advantage.

 

Tune in to learn:

  • Tiktok: What it is, and how it can help your business
  • What makes Tiktok unique from other video-sharing platforms
  • How secure Tiktok is, and alternatives (eg. Reels)
  • How to get started making your first TikTok
  • Advice for getting your videos seen
  • How product and service based businesses can appeal to their audiences
Apr 13, 2021

Do you have a crystal ball?
Or a set of runes?
Or are you pretty dang good at deciphering tea-leaf patterns in your mug?

No? Well if you can’t see the future, how are you going to predict the future of your marketing campaigns?

How are you going to forecast results?

So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results.

But today I’m talking to one of the SEO greats about how to use human ingenuity, apps, and insight to foresee the traffic your SEO efforts will bring to your website.

 

Tune in to learn:

  • What SEO forecasting means
  • Where to start when planning an eCommerce SEO campaign.
  • The two main ways to increase your site traffic.
  • Tips to get more clicks on existing results with Click Through Rate (CTR) Optimisation.
  • How you can project CTR-based traffic increases.
  • How you can project future financial gain, and which tools can help.
  • How seasonality can affect your projections.
  • The differences between projecting for service-based businesses and eCommerce businesses.

 

Mar 30, 2021

Ah those pesky Search Engine Results Pages, they seem to change every single day.

And working out what is what can be incredibly confusing for the newbie, and even the oldbie.

Today we’re going to take you through it.
Step by step.
Element by element.

We’ll name them, explain them and tell you how to optimise for them.

By the end of this episode, you’ll be a SERP Pro!

 

Tune in to learn:

  • Which factors impact personalisation.
  • The increase in ads on Google.
  • Different Snippet types and how to nab them.
  • What the local pack is and how it’s influenced by user location.
  • What the knowledge graph panel is,
  • Which searches spawn a knowledge graph panel
  • Alan’s tips for creating a combo with your title tag, meta description, and URL that drive ranking and click-through.

 

Mar 16, 2021

Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing.

Because of course, they all help improve your SEO.

This week it’s a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block.

Clubhouse.

Some of you may already have dipped your toe in the Clubhouse pond, only to discover it’s full of willy-waving 7-figure entrepreneurs, and heart-centred coaches talking about authentic brands.

Some of you might have discovered amazing new connections and chums to banish the loneliness.

Or perhaps you think it’s a social media app too far and really can’t be arsed.
Or you’re on Android and just have to wait.

But in this episode, I'm going to give you the ultimate guide to Clubhouse.

How to get started, how not to let it take over your life, and how to turn it to your digital marketing advantage.

 

Tune in to learn:

  • What is Clubhouse?
  • The language and etiquette of the platform
  • How to get started
  • How to write your bio
  • How to moderate a room
  • How to start a club and moderate a room
  • Who to follow
  • How to improve your Clubhouse confidence
  • How to use Clubhouse to build your brand

 

Mar 2, 2021

In the world of digital marketing, there are oodles of people promoting their SEO services.

Some promise overnight, top-ranking results like a bad pimple-cream ad.
“One-time application, the results will shock you!”

If it sounds too good to be true, it probably is.

Some will tell you what you want to hear, with the hope that you won’t actually look into the results too closely.

So how do you find a solid, trustworthy SEO Agency?
How much SEO knowledge should you have before hiring one?

Today I’m going straight to the source to get the inside scoop from a real, live founder of an SEO agency.

 

Tune in to learn:

  • What services SEO agencies provide
  • How Alex went from an SEO newbie to founder of a digital growth consultancy.
  • Common misconceptions about SEO agencies
  • How competitive the world of SEO Agencies is
  • What to look for in a reputable agency
  • Red flags to avoid in SEO services providers
Feb 16, 2021

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing.

Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans

Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things.

This week I’m talking to Gavin Hodgins, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Gavin runs FloatPac and Floating Solar, and prides himself on being the kind of CEO that gets involved in every level of operations.

Today we’re talking about Gavin’s ongoing relationship with digital marketing, the highs, the lows, and how he’s kept the passion alive all these years.

Feb 14, 2021

Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie.

Google is so far saying no, you want us to pay? We’ll go away.

So what would happen if Google left Australia?

In today’s bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours.

 

Tune in to learn:

  • Why news sites are unhappy with Google
  • Why Google might pull their services from Australia, and what will happen if they do
  • Why you should do more for your site than just SEO
  • Why you should diversify your digital marketing across different platforms
  • Why you need to build brand recognition by getting your brand seen and heard across the web
  • Why having back-up marketing strategies is vital

 

Feb 2, 2021

Google Analytics can feel just a little bit yawn.

Yes, you set it up yonks ago.

And maybe poke around once in a while.

But really?

You’re not doing anything with the data.

In this week’s episode, we’re going to dig deep into Google Analytics, the important metrics, and reports that actually matter.

But more importantly, we’re going to chat about how to interpret the data and turn it in to… yes you guessed it, ACTION!

 

Tune in to learn:

  • What is data analytics?
  • Best practice tips to make the most of your Google Analytics setup.
  • Which metrics you should pay attention to.
  • How to make the most of the Google UTM URL Builder to better track your online activities.
  • Why it is important to use analytics to track your own marketing efforts.
  • Understanding marketing attribution and the multi-channel funnel attribution tool.

 

Jan 19, 2021

So usually around this time of year, I do an SEO predictions podcast.

But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no.

It’s not happening here.

And also the predictions are always the same.

Voice search will be bigger.
Optimise for EAT.
SERPs will change.
Schema blah blah blah.

Obviously, we have the page experience update coming in May 2021 but we’ve covered that in our episode with Peter and we’ll do more around that time.

And here’s another thing. The more SEO changes the more it stays the same.

And most people (and yes I know it’s not all) are not even getting the basics right, so there’s no need for them to get sweaty about all the complex next-level stuff.

In this episode to kick off 2021, I’m speaking to one of my fave SEO experts (and one of the few funny ones) Cyrus Shepard about why we should get back to basics with SEO.

 

Tune in to learn:

  • Why simple SEO factors matter, and which should come first
  • Whether you should target keywords
  • What “fresh” content is
  • Why unique content is still important
  • The purpose of crawlability, crawl budgets, and 404 redirects
  • How relevant backlinks are to Google

 

Jan 5, 2021

By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more.

It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand.

But most of us are just plain lazy when it comes to Google My Business, only entering the most basic of information.

If we invest a little time and effort Google My Business can become a powerful way to increase customer engagement and ultimately make more moolah, and in today’s pod, we’re going to share 10 top tips on how to make your listing pop!

 

Tune in to learn:

Top 10 Google My Business Tips on:

  • Setting up your GMB page
  • Using the category feature
  • Responding to reviews - good and bad
  • The benefit of adding images
  • Why your information should be consistent across platforms and updated
  • Why the messaging feature is important
Dec 15, 2020

Remember the early days of the internet?

Back when bandwidth was a total joke, and every browser took a few minutes to warm up.

It gives me goosebumps just thinking about it.

These days we have no time for slow sites. And nor does Google.

I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill.

And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor.

And they try to help us, giving us nifty tools to help us measure and fix our site speed, well they’re kind of nifty, and also kind of impossible to understand!

But fear not, today I’m talking to Peter Macinkovic about how to understand Google’s web speed reports, and how to use them to turn your website turbo.

 

Tune in to learn:

  • What site speed reports are
  • Understanding and interpreting reports
  • How Google measures the speed
  • How site speed impacts your Google ranking
  • Report Opportunities: what they mean and how to enact them
  • Report Diagnostics: what they mean and how you can adjust your website.
  • Tips for using Google Page Insights Tool
Dec 1, 2020

Do you ever have trouble making decisions? I know I do.

Should I wear red or blue? 

Boots or joggers?

Do I feel like strawberry ice-cream or chocolate?

When you’re trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on. 

Suddenly the choice between red and blue could make or break your click-through rate.

Today we’re going to discover exactly how to make that choice through definitive reasoning and results that are so solid you could build an adorable cottage for piglets on them and no wolf could blow it down.

 

Tune in to learn:

  • What is SEO A/B testing
  • Why split-testing is important
  • How SEO A/B testing differs from Conversion Rate Optimisation (CRO)
  • What kind of content you should be testing
  • Why A/B testing is a must for eCommerce stores
  • Why SEO A/B testing is a big part of the future of SEO
Nov 17, 2020

So there are an awful lot of us doing the do.
Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way.

But how do you keep your customers’ attention once they do actually show up?
How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again?
How do you lure them into your sticky tube, so to speak?

Today I’ll be addressing all of that with the help of my excellent guest Talia Wolf, as we talk about sales funnels.

 

Tune in to learn:

  • What sales funnels are, and how they can convert your customers
  • What a conversion optimization expert does
  • How to optimise your landing page without completely redesigning it
  • Ways to use emotional targeting in your marketing
  • The purpose of a Thank you Page
  • Tips for developing your email marketing campaign
Nov 3, 2020

One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

But did you also know that around 85 percent of humans watch videos with the sound turned off?

Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
CAPTIONS!

Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

 

Tune in to learn:

  • What captions are, and why they’re so important
  • Ahmed’s favourite captioning tools
  • How YouTube, Facebook and Vimeo handles captions
  • Should we rely on the platforms for captions?
  • What people forget about when it comes to having quality captions
  • Non-video uses for repurposed or reused captions
  • What to consider when creating captions

    One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

    But did you also know that around 85 percent of humans watch videos with the sound turned off?

    Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

    So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
    CAPTIONS!

    Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

     

    Tune in to learn:

    • What captions are, and why they’re so important
    • Ahmed’s favourite captioning tools
    • How YouTube, Facebook and Vimeo handles captions
    • Should we rely on the platforms for captions?
    • What people forget about when it comes to having quality captions
    • Non-video uses for repurposed or reused captions
    • What to consider when creating captions
Sep 29, 2020

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast.

Jo co-owns Violeta Finance with her husband, a successful mortgage brokerage that really understands the family, community, and small businesses.

Today we’re talking about how Jo markets her business, the tactics and techniques she uses, and the challenges she faces.

Sep 15, 2020

 

Ads – they’re inescapable. I read once that the average person sees 5000 ads every single day.

What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros.

More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don’t even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret.

In this episode, I’m going to take you behind the furry curtains of online ads to show you which platforms will really have you strutting your stuff down the marketing cat-walk.

 

Tune in to learn:

  • What it means to run a digital marketing campaign
  • What are the perks of advertising on:
    ○ Facebook
    ○ Youtube
    ○ Google
  • What are the best marketing strategies for each platform
  • How many platforms you should target with your ads
  • Which common money-wasting mistakes to avoid

 

Sep 1, 2020

Selling online is tough.
With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store.

But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash?

How do you persuade with amazing product descriptions?
What strategies can you use to make the first sale?
How do you stop those dreaded abandoned carts and how do you keep customers happy and coming back for more?

Today we’re talking eCommerce conversion optimisation, and how to get that delicious Kerching feeling!

 

Tune in to learn:

  • What eCommerce conversion optimisation is, and what it applies to
  • Key metrics you should analyse when creating an eCommerce growth strategy for your store
  • How to optimise an eCommerce store’s average order value
  • Ways to make email opt-ins and pop-ups more effective
  • Encouraging your store’s email list growth
  • What steps you can take to spruce up an abandoned cart email sequence
  • Setting up an email retention strategy that works

 

Aug 18, 2020

You gotta love YouTube

The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients.

Getting your lovely little face onto people’s screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer. 

Today we’re talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo…

Tune in to learn:

  • Should everyone be on YouTube?
  • What the fundamentals of a successful YouTube channel are (the three C’s of YouTube).
  • How to create a YouTube strategy based on Keyword research.
  • Optimizing your Titles, Tags, and descriptions based on Keyword research.
  • Improving your click-through rate.
  • Optimizing for watch time and session time.

 

Aug 4, 2020

Selling your products and services online can be tough. 

Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors. 

But don’t fret!

I have an excellent expert to simplify the eCommerce digital marketing process and highlight what will push you ahead of the game. 

Tune in to learn:

  • How COVID-19 has changed eCommerce SEO
  • Why SEO is vital to any eCommerce site
  • How to optimise your images for prime SEO goodness
  • What new SEO trends have sprung up in 2020
  • How to come out on top for SEO ranking on Amazon
  • If content on our own site and on Etsy and Amazon is considered duplicate content
  • What automation through longtail and AI is, and how it can make a difference to your SEO strategy.

 

Jul 21, 2020

In this tech-crazed day and age, we often Google first, and ask questions later.
When we find new business, product, or service, we want to know what the search engines, and the entire world, think of it.
And we want to know NOW.

But more importantly, we want to know the brand behind the product or service.
The who behind the what.

And of course, being found for who you are will always be easier than being found for what we do.
And that’s where improving your BRAND SERPS can help.

Today I’m chatting with Jason Barnard to find out how you can make your brand SERP as sexy and alluring as a porch light is to a moth.

 

Tune in to learn:

  • What is a Brand SERP? Who searches exact match brand names?
  • What does Google display
  • Why using the default option isn’t always best.
  • How to make your SERPs sexier.
  • How to use the insight gained from your results.
  • How the knowledge graph can improve your brand SERPs

 

Jul 7, 2020

Personal branding is scary.
You don’t want to step out from behind your brand. And if you do, you have questions.

How much do you need to share?
How personal is a personal brand?
Do you need a brand for your business and for you?
And does it really make a difference to the bottom line?
We’ll find out all this and more on today’s episode

 

Tune in to learn:

  • Why Clarity is the first step towards building a personal brand
  • What role Confidence plays in your messaging
  • Whether Consistency is really important
  • How to measure the results of your personal branding
  • What are the downsides of personal branding
  • What are the positives of personal branding

 

Jun 23, 2020

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you.

Find out how Rudo Makuyana has focused on her Digital Marketing to build relationships, put herself out as the face of her brand, and be more customer-friendly and less medical jargony!

Jun 9, 2020

It’s that time again.
SCHEMA TIME.

Yes, we’re here for another soiree with Schema.

You’re a little familiar with it at this point.
You’ve eyed each-other across the room.
You’ve heard your peers mention “markup’’ in
hushed, worried tones.

It’s time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool.

I know many of us put Schema in the too hard basket, but no more, I have a very special guest who’s here to make schema as easy as falling off a greasy log.

Even for the technically challenged.

Ready? Let’s get stuck in.

Tune in to learn:

  • What is Schema, and why is it important?
  • How to check for pre-existing schema on your website
  • How schema factors into Google rankings
  • How to effectively use Schema.org
  • Why you should be linking schemas, and how to do it
  • Do it yourself - how to build schema, and how to fix common problems as they arise

 

May 27, 2020

When it comes to running your own business we have to wear so many different berets.

We have to be accountants, project managers, salespeople, and digital marketers.

And it’s a tough gig.

So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle.

Floundering, wasting money, getting ripped off, missing the basics.

So today I’m chatting with Louisa Dahl from Interactive Minds about Digital Marketing and we’re going to share the top mistake we see every day and how to avoid them.

 

Tune in to learn:

  • Why metrics matter
  • Why you need to know your peeps
  • How a lack of business confidence could be affecting your digital marketing
  • Why knowing your numbers is vital
  • Why relationships count
  • How to understand yourself and your brand
  • How to market yourself without arrogance

 

May 13, 2020

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Anu runs a successful online jewellery store called Bidiliia, and today we’re going to chat through challenges of Shopify SEO, writing killer eCommerce product descriptions, brand building, and how to make customers feel loved.

1 2 3 4 Next »