Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop.
But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore?
Today I’m chatting with a Local SEO expert about the latest advice, so stay Tooned.
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It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both?
Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious search engine rankings soar. Let's get stuck in.
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When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there.
I’m beyond chuffed to see that that’s no longer the case. At a recent SEO event in Newcastle over half of the audience were women.
It’s great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a long way to go.
I still see articles featuring the top 100 SEOS and nearly all of them are middle-aged white men. (Usually with beards).
Today’s guest is passionate about amplifying women’s voices in SEO, and even has an upcoming event I’ll be speaking at. Let’s get into it.
Tune in to learn:
When Georgia got started in SEO
What made Georgia want to focus on building a strong SEO community for women
What has changed over the last few years in the SEO industry
How men can help support women in SEO
Who will be speaking at the Breaking Barriers IWD event
What Georgia’s community do to support each other and make online marketing life easier
What one area you should pay more attention to in your SEO
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Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness).
Kate discussed the importance of Google's EEAT framework for content creators to enhance their authenticity and authority in the digital landscape. She emphasized the need for content to reflect firsthand experience, demonstrate depth of knowledge, cite reliable sources, and establish a brand as a leader in its space. Kate also stressed the importance of transparency and strong signals in terms of reviews and testimonials.
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In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement?
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Free online training: Increase your website traffic (and sales)
What does the future of ecommerce look like?
Now, we’ve already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce.
What has changed, and what has stayed the same?
How can you continue to compete with the big brand names in this new age of AI?
Stick around and find out.
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It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT.
Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate ‘human-like’, and yes, I'm doing air fingers when I say human-like, text based on the input it receives.
It's a valuable tool, we love it, and lots of people are using it for SEO. Now, I want to give you some examples of how you can use it, say some prompts that might be helpful.
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What’s important to Google this year
So it’s been a while, thanks for Tooning back in.
As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I’m back and ready to face everything SEO has to throw at us in 2025.
But what do we think is coming down the tube?
How much will Chat GPT influence SEO?
Do the old methods still work?
Today I’m joined by one of my favourite SEO’s to talk through our predictions for the coming year.
Tune in to learn:
Why it’s important to focus on UX (user experience) friendly sites
Why Google AI summaries are here to stay
Why SEO needs to become a multi-channel approach
Why we need to move beyond keywords and focus on user intent behind queries
Why everyone (including SEO pros) needs to work on building up their EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)
Why video content is so important
Why we should focus on collaboration instead of creation
Why AI content is going to increase
How building communities can lead to potential customers
How you can use AI agents to streamline SEO processes
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Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are).
For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes.
But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication.
But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit.
And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant.
We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025?
How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same.
So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again.
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Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so.
This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time.
We will be back later in the year with more great episodes.
Thanks for listening. I wish you all well. Thank you.
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How to make your ecommerce store stand out with SEO
Do you struggle to get your products to rank high on the search engine results pages?
Last year we went through how you can improve user experience on site with Louis Smith.
And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.
Tune in to learn:
How ecommerce SEO differs from service-based business SEO
What features ecommerce owners can access in the SERPS
Why you should get set up on Google Merchant Center.
The biggest mistakes ecommerce sites are making
What the best structure for product pages is
Patrick’s top tips on how to make more engaging product descriptions
How to use internal linking to cross-sell your products
Why having a personalised brand can help you stand out
What role schema plays in ecommerce sites
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Today is a tip episode, no guest to interview, just little old me.
My tips, my advice.
These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.
Today I’m answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.
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There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human?
In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.
Today I’ll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti.
We’ll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way.
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Today is a tip episode, we’re going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024.
I’m gonna be honest, I think that most ecommerce stores need to focus on some foundational elements.
So let's jump in.
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Knowing your audience and cutting through the noise
In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more?
Well obviously, yes, yes we do!
But where do we start?
How do we really know who our audience is, what they’re talking about and how to reach them?
Can we use data and insights to find out what podcasts they’re listening to, which social accounts they follow and the websites they love most?
And when we know all that information, what the hell do we do with it?
Today’s guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers.
Tune in to Learn:
How much influence AI has actually had in digital marketing
The biggest challenges marketers are facing n 2024
What ‘dark social’ means
What the future of paid ads looks like
What is working in social media
How SparkToro works
How to use the data you find using SparkToro
Why email marketing is the way forward
What you should be investing your time in marketing right now
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Today is a tip episode, no guest to interview, just little old me.
My tips, my advice.
These shorter episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.
Today we’re going to be talking about what the first steps are for a new website when it comes to SEO.
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So here we are, a fresh new year to grapple the Google beast and get our site found online.
But what should be our SEO priorities in 2024?
What’s coming down the pipe?
And what is old hat?
Today I’m joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard.
We’re going to be rubbing our crystal balls together and chatting through what we think are the big things to focus on in 2024.
Will AI ruin SEO once and for all?
What algorithm updates do we see coming?
Can we finally forget schema?
We’ll answer all this and more in today’s episode.
Tune in to learn:
What impact Generative AI will have on the Search results
The importance of User signals in ranking
What Cyrus learned as a Google quality rater
Whether backlinks still matter
If you still need to keep using schema
The three-second rule and why it matters more in 2024
What Cyrus learned from the recent Google privacy trial
And so much more.
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Taking testing one step at a time
Do you ever wonder how effective your site’s SEO is?
You’ve put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing.
But is it bringing in the clicks and sales?
Because at the end of the day, ranking is nice, but you know what’s nicer? Making money!
Today we’re going to look at some tests you can run on your SEO to make sure it’s all ticking along, and what needs some work.
Tune in to learn:
What SEO testing is
Where to start - simple tests for small business owners
How to measure how successful your title tag is
How long you should run a test before looking at the results
How you can test the effectiveness of a featured snippet
How to look at your highest conversion pages and see where the clicks are really going
What tools Logan recommends for SEO testing
Logan’s top tip to get started with testing
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Today is a tip episode, no guest to interview, just little old me.
My tips, my advice.
These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.
Today we’re going to be talking about the 4 most common website issues I see every day.
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Embracing techy SEO to get found online
Getting SEO advice is one thing, but how much of it is really doable for the average business human?
In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.
Today I’ll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge.
We’ll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way.
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Today is a tip episode, no guest to interview, just little old me.
My tips, my advice.
These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.
Today we’re going to be talking about how much should SEO cost?
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Now here’s me thinking that being online means I’m pretty green.
My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity.
And I never use my printer, not because I’m green but because I can’t hook it up to my computer properly.
But today’s guest is going to explain how even hosting your website has environmental consequences and some simple steps to minimising your environmental footprint.
Tune in to learn:
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So today is a tip episode, no guest to interview, just little old me.
My tips, my advice.
These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.
Today I’m answering questions about ecommerce SEO.
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Setting up a website is not a one-off process.
In many ways, it’s like having a plant.
Building your website and optimising it to be found is like setting up the nutrient-rich soil.
Hitting publish for the first time is like planting a seed.
Now you just sit back and see what happens right?
No, much like that little seed, if you ignore it, it will wither away, much like your website traffic.
You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I’ll leave the plant metaphor there.
So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it’s a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life.
Today we’ll look at the benefits of using Google’s Search Console as a tool in your SEO garden shed to keep traffic high and problems low.
Tune in to learn:
What Google Search Console is
Two metrics to focus on when you’re getting started
What Sodiq thinks of Search Console Insights
Where to start looking when your traffic is way down
More advanced ways to use Google Search Console
Sodiq’s tips for getting acquainted with Google Search Console
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Need a speedy SEO Fix?
These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they’re 100% jargon and gobbledegook free.
Today I’ll be giving you some top tips on Local SEO.
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