Google My Business, we all know it’s an awesome way to promote your business locally, but why does it have to be so dang complicated?
In this week’s pod we to tackle all the basics of Google My business as well as some top advanced tips. It’s the perfect pod for newbies wanting to set up a Google My Business page, and established businesses who want to make sure they’ve ticked all the boxes.
Tune in to learn:
Episode: http://www.therecipeforseosuccess.com.au/google-business-tips-strategies-boost-business
Website: http://www.therecipeforseosuccess.com.au/
In today’s episode taking a look at some of the popular SEO tools on the market. Not with our SEO Consultant hats on but with our small business hats on.
Good SEO tools don’t come cheap and as a small business owner, trying to either manage their own SEO or at least take an interest in what their SEO agency is up to, it can be hard to decide which tool is best.
Today we’re going to look at the pros and cons of each tool and the cost involved, to help you make a more informed decision.
Tune in to learn
● Which tools is the best for keyword research
● Our favorite tech analysis tool
● The best backlink tool
● The overall winner of our fave SEO tool discussion
Show notes: http://www.therecipeforseosuccess.com.au/seo-tools-the-good-the-bad-and-the-crappy/
In today’s episode we’re talking all about optimising your website to make it a better experience for your customers. We know it’s important to rank number one, but what if when you hit the top spot, and the traffic starts coming it’s still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we’re going to find out why and fix the problems.
Tune in to learn:
● How user journeys work
● Great tools to track your customers’ journey
● Common user experience mistakes
● Our tips on how to improve the user experience on your site
● Which questions you should be asking your users
http://www.therecipeforeseosuccess.com.au
On today’s podcast, we’re talking about some of the mistakes the ecommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors.
Tune in to learn:
Show notes:http://www.therecipeforseosuccess.com.au/ecommerce-seo-6-silly-mistakes/
Website: www.therecipeforseosuccess.com.au
I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me.
Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts.
Tune in to learn:
Show notes: http://www.therecipeforseosuccess.com.au/my-seo-story-how-i-succeeded-in-seo-and-how-you-can-too
Website: www.therecipeforseosuccess.com.au
Why these old black hat tactics are not a good idea
Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time.
Tune in to learn:
> Why buying back links isn't a great idea
> Whether commenting on blog posts adds value
> Why buying lots of domain extensions is kinda of pointless
> The pros and cons of article submissions
> What text you should use when linking back to your website.
Show notes: http://www.therecipeforseosuccess.com.au/dodgy-seo/
Video: https://youtu.be/U1ugLQqZ9Zg
Website: www.therecipeforseosuccess.com.au
Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites.
Show notes:http://www.therecipeforseosuccess.com.au/google-amp-for-small-business/
Video: https://www.youtube.com/watch?v=gkvV8bFMjmM
Website: www.therecipeforseosuccess.com.au
In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index.
Tony McCreath is an SEO expert based in Adelaide running Web Site Advantage. He began fiddling with computers at age 16 and began optimizing websites in 2004. He’s been running his business for 6 years and now focuses on more specialised subjects like technical consultations and structured data implementations.
Show notes: http://www.therecipeforseosuccess.com.au/schema-explained-tony-mccreath/
Video: https://www.youtube.com/watch?v=1yVa59kngQo
Website: www.therecipeforseosuccess.com.au
Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes.
Tune to learn:
Peter Mead is a WordPress SEO Specialist based in Melbourne with a passion for Digital Marketing and Growth Strategies. He is also a speaker and presenter for several industry groups and events. Peter is active in the SEO community including the Melbourne SEO Meetup and Search Marketing Professionals.
Show notes: http://www.therecipeforseosuccess.com.au/wordpress-seo-peter-mead/
Video: https://www.youtube.com/watch?v=EqK0rZcGGcw
Website: www.therecipeforseosuccess.com.au
Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com.
I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb!
Show notes: http://www.therecipeforseosuccess.com.au/seo-small-business-interview-rand-fishkin/
Video: https://www.youtube.com/watch?v=jW5tOXslB5Q
Website: www.therecipeforseosuccess.com.au
Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick. He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing.
Show notes: http://www.therecipeforseosuccess.com.au/getting-to-grips-with-google-interview-with-barry-schwartz/
Video: https://www.youtube.com/watch?v=j0uZAPegkMo
Website: www.therecipeforseosuccess.com.au
Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout. Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it.
Show notes: http://www.therecipeforseosuccess.com.au/content-marketing-made-easy-with-neil-patel/
Video: https://www.youtube.com/watch?v=72R7_pHSNWU
Website: www.therecipeforseosuccess.com.au