Why these old blackhat SEO tactics are not a good idea

Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time.

Tune in to learn:

• Why buying backlinks isn’t a great idea
• Whether commenting on blog posts adds value
• Why buying lots of domain extensions is kind of pointless
• The pros and cons of article submissions
• What text you should use when linking back to your website.

Useful resources

• 5 Best Keyword Research Tools article
• Google clamping down on pop ups
• What the heck is going on with Google Keyword Planner

Head to episode notes: https://therecipeforseosuccess.com/dodgy-seo/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Why Google AMP should be at the top of your SEO to do list

Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites.

Tune in to learn:

• What Google AMP is
• How Google AMP works
• What Google AMPed pages will look like
• How Google AMP impacts your ability to rank?
• Is Google AMP something we should tackle now or can it wait until later?
• How to implement Google AMP on WordPress sites
• The best Google AMP plugins
• How Google AMP will impact eCommerce platforms

Head to episode notes: https://therecipeforseosuccess.com/google-amp-for-small-business/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How structured data can help your website rank

In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index.

Tune in to learn:

• What Schema is
• How Schema works
• Examples of Schema in action
• What impact Schema has on your ability to rank?
• Different types of schema
• The impact Schema has on shopping and ecommerce sites
• How Schema links into Google shopping
• How Schema helps with Google local
• How to test your Schema

Video: https://www.youtube.com/watch?v=1yVa59kngQo

Useful resources

• Moz guide to schema and structure data : A great guide from the guys at Moz.
• Google Intro to structured data : The official word from Google.
• Search Console Structure Data Report : Check your Structured date in Search Console.
• Googles Structured Data Markup Helper : This tool will help you create basic Schema markup for several use cases.
• MozBar : Double-check your structured data markup and redirects with this toolbar from Moz.
• Google Webmaster forum for Structured data: Where the structured data geeks hangout, including Tony!

Head to episode notes: https://therecipeforseosuccess.com/schema-explained-tony-mccreath/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course