The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, places and things and how these entities are all connected.
The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes within its search results that provide us consumers with direct answers.
You and I know the Knowledge Graph as the little box/panel or card that appears on the right hand side of the Results page or at the top of the results below the AMP carousel on mobile devices.
So, as small business DIY SEOers, how can we use the Knowledge Graph to our advantage?
Today, I’m talking to legendary SEO guru Bill Slawski to get the lowdown on all things Knowledge Graph.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/knowledge-graph-101-make-work-business/
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We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and they all promise that if we get our landing optimisation right – we’ll be winner customers faster than a well oiled otter sliding down a pipe.
But how does landing page optimisation relate to SEO and what are the really important things we need to be thinking about when we optimise our pages.
Today I’m talking to Arnout an online marketeer from Amsterdam into SEO, Analytics and Conversion – he’s an all round SEO and landing page optimisation whizz.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/landing-pages-how-to-optimise-your-landing-pages-to-drive-more-revenue/
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When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO.
He replied that yes it was possible, but they wouldn't be doing SEO at the same level as some highly paid Search Engine Optimisation guru.
And I couldn't agree more, we've had some amazing experts on this podcast already and their level of knowledge is EXTREME.
But can a small business handle the basics, even the intermediate requirements of a good solid SEO strategy?
In this episode I talk to four small business owners who have decided to take control of their own SEO. - and find out whether it's a been a SEO success or a giant fail.
Tune in to learn:
Ready to get started with SEO? Here are a few things you can try…
Head to episode notes: https://therecipeforseosuccess.com/diy-seo-real-small-businesses-celebrate-their-seo-success/
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If there’s one thing I get asked by my SEO students at least once a week, it’s ‘Are Wix websites any good for SEO?’
And I get it. Wix is an easy to use platform that allows even the least technical beast to build a site quickly and easily.
I know that you want it to be great for SEO – because then life would be so much easier. But is it?
In this episode I’m going to compare both platforms and give you my honest opinion about whether Wix is really SEO-friendly, and how it compares to my favourite platform: WordPress.
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Head to episode notes: https://therecipeforseosuccess.com/wix-versus-wordpress-which-is-better/
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The words “duplicate content penalty” strike fear in the hearts of business owners.
And there are a lot of myths surrounding this topic so today we’re going to bust some. In this episode I’m going to take you through what duplicate content really means, how to find it, the different types of duplicate content and some easy fixes.
"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin…..”
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Head to episode notes: https://therecipeforseosuccess.com/duplicate-content-how-to-find-it-fix-it-and-does-it-really-matter/
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Facebook - it’s the social media platform we love to hate.
Business page owners will know the struggle of trying to cut through the noise and get your posts seen. Some statistics say that even with the people who’ve taken the time to like your page, could only be seeing 2% of your content.
So how does Facebook’s news algorithm really work and what do we need to understand to get our content seen by more potential customers - without having to pay for ads.
Today I’m chatting with Marie Page, Author, Speaker and Co Founder of The Digiterati about Facebook’s mysterious algorithm.
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Head to episode notes: https://therecipeforseosuccess.com/facebook-optimisation-understanding-facebook-news-feed-algorithm/
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We all know the feeling as we wait, and wait, (and sometimes wait some more) for the page to load. Do we hang around or do we click away and find a faster site?
Well Google feels the same way, the school of thought is that while Google doesn't reward faster sites, it probably doesn't give slow sites a whole lot of love and this could see them slipping down the ranks.
In this episode I chat with Vahe about simple tips we can use to speed up our lazy old websites.
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Head to episode notes: https://therecipeforseosuccess.com/speed-speed-sluggish-website/
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So today we’re talking all about content marketing, how to use blogs, videos, graphics and other media to increase sales, improve customer loyalty, drive awareness and get a better return on your investment.
it’s a pretty big subject and can sometimes feel a little overwhelming, but don’t worry we’ve got ten simple tactics you can start using today.
So if you want to learn and how to stimulate more interest in your products and services and build rapport and authority with your customers, this is the show for you.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/content-marketing-10-easy-tactics-beginners/
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We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human!
So I was delighted to get the opportunity to chat with John Mueller, Webmaster Trends Analyst at Google. Yes a real live Google human!
John is someone I’ve been following for a long time, he provides excellent advice and answers to people all around the worlds so I’m super happy to have him here on the show.
Today John is going to be answer questions from students of my SEO ecourse, and I LOVE SEO community as well as giving us exclusive insight into what Google has planned for 2017.
So if you want the inside track on all things Google this is the show for you!
Tune in to learn:
Ready to get started with SEO? Here are a few things you can try…
Head to episode notes: https://therecipeforseosuccess.com/ask-google-qa-john-mueller/
Freebies:
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Google Penalties, two words that strike fear into the hearts of Small business owners everywhere. There are so many myths and so much misinformation about Google Penalties that I wanted to clear it up - and so I’m speaking today with Andre Weyher, a long time internet buddy and an ex Google person!
We’re going to take you through the ABCs of Google Penalties, why they happen and how to deal with them. According to Matt Cutts there are over 400,000 manual penalties that are applied every month, so this is important stuff people.
So if you’re scared you’ll one day get a smack on the bottom from the Google gods, this is the episode for you.
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Head to episode notes: https://therecipeforseosuccess.com/google-penalties-facts-insider/
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In this week’s podcast we’re talking about links, but not just any old links. BAD LINKS and we’re going to explain – what to do when good links go bad.
There are lots of reasons that you can find bad links pointing to your website, perhaps you paid for some cheap links on Fiverr, perhaps you used a dodgy SEO company or maybe they just showed up and you have no idea how.
Today with the help of Sha Menz I’m going to tell you how links can negatively affect your ability to rank, how to find them, and how to fix them.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/backlinks-good-links-go-bad/
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