So today I'm starting something new.
I'm interviewing REAL LIFE HUMANS for my podcast who've changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).
First off the rank Jenny De Lacy.
Jenny explains how some simple usability changes improved conversion on her home page, encouraged more sign ups to her lead magnet and ultimate drove more sales.
Schema. When I first heard about Schema I could feel the terror from my chest to the bottom of my bottom. What is Schema? Do I really need it? Can’t I just pretend it doesn’t exist?
Lucky for me, all my fears have been allayed as in this week’s pod Nikola Minkov breaks Schema down. We run through the A to Z of Schema, ways you can implement Schema now where you’re a beginner or a pro. If you feel the Schema terror or are simply intrigued and want some solid Schema strategies, this pod is for you.
Tune in to learn: