Info

The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
RSS Feed
The Recipe For SEO Success Show
2024
March
February
January


2023
November
October
September
August
July
June
May
April
March
February
January


2022
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
September
August
July
June
May
April
March
February
January


2019
November
September
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
June
April
March
February
January


2016
December
November
October
September
August


Categories

All Episodes
Archives
Categories
Now displaying: November, 2018
Nov 20, 2018

Cyrus Shepard gives the inside scoop on Search for 2019

It’s been a busy year in SEO land. With more algorithm updates than you can shake a stick at.

The Search Engine results pages are unrecogniseable, Google My Business gets sexier each and every day and conversational search is on the up, as we’re able to use pretty much every device in the house to browse the interwebs.

So how can us lowly small business owners, bloggers and ecommerce store owners prepare for the year ahead?

Can we peer into oh crystal balls and see what Google has in store?

Well today I’m talking with SEO guru Cyrus Shepard about what we should expect for Search in 2019.
So if you want to get ahead of the competition, this is the episode for you.

Tune in to learn:

  • The importance of branded search
  • Schema and what you need to know
  • Is AMP here to stay
  • How can we take advantage of conversational search
  • What’s the deal with the ever-changing SERPs
  • Why site architecture is still important
  • Is speed still important?
  • Do we need to build links in 2019?

Head to episode notes: https://therecipeforseosuccess.com/seo-2019-essential-guide-with-cyrus-shephard/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Nov 20, 2018

Olga shares the ins and outs of Google Optimise

Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plenty of features to help improve search. One of these additions is Google Optimise which came out a couple of years ago, but honestly I don’t think many people are using.

The big questions are “What on earth is it? And how is it useful to SEO?”

Today, Olga Summerhayes is joining me to answer both these questions and provide a map to help us navigate the world of Google Optimise.

Tune in to learn:

  • What Google Optimise is, when it was created and what it's useful for
  • How to access Google Optimise
  • Olga's 10-step Google Optimise process
  • Different tests you can do with Google Optimise
  • Working with A/B testing
  • Setting objectives
  • Targeting with Google Optimise
  • How to locate the results
  • Can you start it up again or do you have to recreate each time?
  • Google optimise 360 vs Google Optimise
  • Olga's top Google Optimise tips for best practice

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/what-is-google-optimise-olga-summerhayes/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Nov 13, 2018

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who've changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).

Find out how by specialising and niching Donna transformed her business, reached the top of the rankings for her chosen keywords and now her phone WILL NOT STOP RINGING (seriously it rang 3 times during the podcast I had to make her sit on it).

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-donna-webeck-niching-for-more-client-calls/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Nov 6, 2018

Dido Grigorov shares his advanced tactics for keyword research

Keyword research is essential to SEO, there ain’t no ifs or buts about it. However keyword research can feel like falling down the rabbit hole, blindly stumbling about, confused by the data and ending up choosing a random phrase out of sheer exhaustion.

Most of us know the basics. But what about the advanced techniques that the pros use?

Today I’m talking to Dido Grigorov on becoming advanced keyword research superstars. He’s going to show us how to find exactly what we need and how to avoid the rabbit hole..

Tune in to learn:

  • When detailed research is most important
  • Dido's process for determining synonyms and related phrases
  • How find find what keywords to target in a competitive market
  • Do free keyword tools really compete with paid tools?
  • Ranking for keywords on site with high competition
  • How do you balance catchy headlines with practical keywords?
  • Using primary and secondary keywords in titles
  • Using worldwide keyword data

Head to episode notes: https://therecipeforseosuccess.com/advanced-keyword-research-techniques-dido-grigorov/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

1