In this episode, Kate Toon explains what's coming up in the newly revamped Recipe for SEO Success podcast
Series 2 is going to be bigger, better and a little more regular.
Let’s be honest, most of us are scared of SEO agencies.
We’ve heard too many horror stories.
Of people being bamboozled, misled, ripped off and left with sites riddled with dodgy back links, poor optimisation and woeful rankings.
So what do we do?
How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less.
Today, I’m chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you’re looking for an agency, you find a good one.
And if you are an agency you sustain a good reputation.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-agencies-can-suck-less/
Freebies:
Sign up for the Recipe for SEO Success Course
International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.
Most of us struggle with getting to rank locally, so do we really need to care about international SEO?
Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.
In this episode I’ll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip top condition.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/international-seo-a-beginners-guide/
Freebies:
Sign up for the Recipe for SEO Success Course
I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year
Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too.
Tune in to learn:
Bing is often overlooked here in Australia, with a low market share of only 3% (according to Statcounter.com) is it really worth the effort?
In this podcast with Fabrice Canel from Bing, I discover some interesting features of Bing, and some amazing tools to help you with your whole DIY SEO approach.
Tune to hear why you need to give Bing a second look.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/bing-introduction/
Freebies:
Sign up for the Recipe for SEO Success Course
Crawlability is super important for your website.
Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial.
We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled.
We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that dobable.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/crawl-efficiency-how-to-help-google-slip-through-your-site/
Freebies:
Sign up for the Recipe for SEO Success Course
I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently.
Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas.
I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing - and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners.
It's a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy!
Head to episode notes: https://therecipeforseosuccess.com/digital-marketing-qa-with-rand-fishkin/
Freebies:
Sign up for the Recipe for SEO Success Course
Video has been around long enough now that people have cottoned on to it being a great tool for business. Everyday, I see more and more people getting in front of the camera to share their stories and expertise. And everyday, there’s an increase in below average videos being posted across the interwebs.
Today, I’m joined with Ben Amos to help you combat the battle of the average. Ben we’ll explore why Video strategy is the game changer and how you can use one to stand out from the masses.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/from-storytelling-to-selling-developing-a-full-funnel-video-strategy/
Freebies:
Sign up for the Recipe for SEO Success Course
You might have heard the term influencer marketing.
You might think all it involves is hot girls in bikinis on instagram clutching your product and charging you $1000 for one insta story.
But it’s a teeny bit more complicated than this.
An enhanced form of relationships marketing Influencer marketing can help boost your brand through the power of personal recommendation, it can get your products in front of new eyeballs, build trust, and ultimately drive conversions.
It can also be a bit flat flop!
In this episode I chat with highlighly acclaimed digital marketing expert Jeff Bullas on how to get started in the somewhat scary world of Influencer marketing.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/influencer-marketing-a-beginners-how-to-guide/
Freebies:
Sign up for the Recipe for SEO Success Course
So in this second part of the Tim Soulo interview, we are moving away from talking about content marketing. You can head back to the first episode hear all Tim's amazing tips on that.
And instead we're going to talk about the Ahrefs tools, what it does, and also some kind of sticky questions which I'm wondering if Tim is going to be comfortable answering.
We have some questions for Tim himself about what it is to be a well-known figure in the SEO industry. So this is going to be a great episode. Get your ears ready.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/the-ultimate-content-marketing-qa-with-tim-soulo-from-ahrefs-episode-2/
Freebies:
Sign up for the Recipe for SEO Success Course
Content marketing is something we know we should all do, but it’s so overwhelming many of us don’t know where to start.
So today, I’m delighted to have Tim Soulo from Ahrefs on the podcast, he’s Marketing lead for this leading SEO software Tim and his team consistently pump out amazing shareable content that builds brand awareness and authority.
In this episode I’ll grill him with questions from you, the erstwhile listeners of the Recipe for SEO Success podcast, about content marketing, the Ahrefs tool set and his own personal experience as a leading figure in the SEO world.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/the-ultimate-content-marketing-qa-with-tim-soulo-from-ahrefs-episode-1/
Freebies:
Sign up for the Recipe for SEO Success Course
In the Reality SEO series I interview REAL LIFE HUMANS who’ve worked hard to learn more about the wonderful world of SEO. They're all graduates of my Recipe for SEO course and all real business people, not SEO gurus.
Andrew Lau worked as an agency producer before deciding to take a leap into SEO copywriting. He knew that a high Google ranking was the key to keeping his phone ringing, so he dove in deep did the work and moved his website from page 100 to page 1. Right behind me! The student becomes the teacher or what?
He shares what learning SEO has meant to him and how ultimately it's helped him become a better dad.
Tune in to learn:
* Warning Andrew swears a lot!!
Head to episode notes: https://therecipeforseosuccess.com/andrew-lau-the-secret-to-my-skyrocket-seo-success/
Freebies:
Sign up for the Recipe for SEO Success Course
Many people think of SEO as an afterthought.
You build your website and then smear a thick layer of SEO icing over the top.
But SEO is not the icing on the cake, it’s the cake itself.
Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better.
In this week’s podcast, I’m honoured to have Marieke Van De Rakt on the show to take us through how to create a defined site structure that woos humans and the Google gods.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/konmari-your-site-structure-with-marieke-van-de-rakt/
Freebies:
Sign up for the Recipe for SEO Success Course
In the Reality SEO series I interview REAL LIFE HUMANS who’ve transformed their businesses with simple digital marketing and SEO techniques.Included in this episode are their practical doable tips and advice you can implement today.
Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go - not just installing Yoast and saying ‘DONE’.
She talks us through the common issues she finds, image optimisation, speed and plugin problems.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-josie-brown-do-wordpress-developers-need-seo/
Freebies:
Sign up for the Recipe for SEO Success Course