Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me.
I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I’ve ever been too. High praise right?
So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine.
So what actually happens when all our websites are fixed? What will we do then?
In this episode well think about the future… and what it means for the average Joe or Johanna.
Featured snippets, some love them, some hate them.
For some, they’re a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys.
For others, they’re Google scraping our content and denying us click-throughs.
Today we’ll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion.
Tune in to learn: