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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: March, 2020
Mar 17, 2020

Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me.

I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I’ve ever been too. High praise right?

So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine.

So what actually happens when all our websites are fixed? What will we do then?

In this episode, we'll think about the future… and what it means for the average Joe or Johanna.

Head to episode notes: https://therecipeforseosuccess.com/what-happens-when-everybodys-website-is-fixed-with-jono-alderson/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Mar 3, 2020

Featured snippets, some love them, some hate them.

For some, they’re a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys.

For others, they’re Google scraping our content and denying us click-throughs.

Today we’ll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion.

Tune in to learn:

  • What are featured snippets
  • Types of snippets (old and new)
  • What triggers Google to show a featured snippet
  • Benefits beyond ‘position zero’
  • How being featured relates to traffic and click-through
  • Why voice search is important
  • How to get there, and make it ‘work’ for you

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-win-featured-snippets-the-ultimate-guide-with-britney-muller/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

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