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The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Now displaying: July, 2020
Jul 21, 2020

In this tech-crazed day and age, we often Google first, and ask questions later.
When we find new business, product, or service, we want to know what the search engines, and the entire world, think of it.
And we want to know NOW.

But more importantly, we want to know the brand behind the product or service.
The who behind the what.

And of course, being found for who you are will always be easier than being found for what we do.
And that’s where improving your BRAND SERPS can help.

Today I’m chatting with Jason Barnard to find out how you can make your brand SERP as sexy and alluring as a porch light is to a moth.

 

Tune in to learn:

  • What is a Brand SERP? Who searches exact match brand names?
  • What does Google display
  • Why using the default option isn’t always best.
  • How to make your SERPs sexier.
  • How to use the insight gained from your results.
  • How the knowledge graph can improve your brand SERPs

 

Jul 7, 2020

Personal branding is scary.
You don’t want to step out from behind your brand. And if you do, you have questions.

How much do you need to share?
How personal is a personal brand?
Do you need a brand for your business and for you?
And does it really make a difference to the bottom line?
We’ll find out all this and more on today’s episode

 

Tune in to learn:

  • Why Clarity is the first step towards building a personal brand
  • What role Confidence plays in your messaging
  • Whether Consistency is really important
  • How to measure the results of your personal branding
  • What are the downsides of personal branding
  • What are the positives of personal branding

 

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