The Recipe For SEO Success Show

It’s not just business, it’s personal

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast.

Jo co-owns Violeta Finance with her husband, a successful mortgage brokerage that really understands the family, community, and small businesses.

Today we’re talking about how Jo markets her business, the tactics and techniques she uses, and the challenges she faces.

Useful resources

Property investment for beginners checklist

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-finding-your-digital-marketing-voice-with-jo-violeta/

Freebies:

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Paid Advertising: How To Use Multiple Platforms To Increase Your Sales with Ilana Wechsler (TECHIE) 0

Sep 15, 2020

How to set up the right online campaign for your business

Ads – they’re inescapable. I read once that the average person sees 5000 ads every single day.

What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros.

More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don’t even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret.

In this episode, I’m going to take you behind the furry curtains of online ads to show you which platforms will really have you strutting your stuff down the marketing cat-walk.

Tune in to learn:

What it means to run a digital marketing campaign
What are the perks of advertising on:
○ Facebook
○ Youtube
○ Google
What are the best marketing strategies for each platform
How many platforms you should target with your ads
Which common money-wasting mistakes to avoid

Head to episode notes: https://therecipeforseosuccess.com/paid-advertising-how-to-use-multiple-platforms-to-increase-your-sales-with-ilana-wechsler-techie/

Freebies:

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How To Dramatically Increase Your Ecommerce Sales with Brynley King (NEWBIE) 0

Sep 1, 2020

Wheeling customers all the way to checkout

Selling online is tough.
With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store.

But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash?

How do you persuade with amazing product descriptions?
What strategies can you use to make the first sale?
How do you stop those dreaded abandoned carts and how do you keep customers happy and coming back for more?

Today we’re talking eCommerce conversion optimisation, and how to get that delicious Kerching feeling!

Tune in to learn:

What eCommerce conversion optimisation is, and what it applies to
Key metrics you should analyse when creating an eCommerce growth strategy for your store
How to optimise an eCommerce store’s average order value
Ways to make email opt-ins and pop-ups more effective
Encouraging your store’s email list growth
What steps you can take to spruce up an abandoned cart email sequence
Setting up an email retention strategy that works

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-dramatically-increase-your-ecommerce-sales-with-brynley-king-newbie/

Freebies:

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