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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: January, 2021
Jan 19, 2021

Getting back to basics

So usually around this time of year, I do an SEO predictions podcast.

But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no.

It’s not happening here.

And also the predictions are always the same.

Voice search will be bigger.
Optimise for EAT.
SERPs will change.
Schema blah blah blah.

Obviously, we have the page experience update coming in May 2021 but we’ve covered that in our episode with Peter and we’ll do more around that time.

And here’s another thing. The more SEO changes the more it stays the same.

And most people (and yes I know it’s not all) are not even getting the basics right, so there’s no need for them to get sweaty about all the complex next-level stuff.

In this episode to kick off 2021, I’m speaking to one of my fave SEO experts (and one of the few funny ones) Cyrus Shepard about why we should get back to basics with SEO.

Tune in to learn:

  • Why simple SEO factors matter, and which should come first
  • Whether you should target keywords
  • What “fresh” content is
  • Why unique content is still important
  • The purpose of crawlability, crawl budgets, and 404 redirects
  • How relevant backlinks are to Google

Useful links

Head to episode notes: https://therecipeforseosuccess.com/super-simple-seo-in-2021-with-cyrus-shepard/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Jan 5, 2021

Simple changes to deliver more customer engagement

By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more.

It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand.

But most of us are just plain lazy when it comes to Google My Business, only entering the most basic of information.

If we invest a little time and effort Google My Business can become a powerful way to increase customer engagement and ultimately make more moolah, and in today’s pod, we’re going to share 10 top tips on how to make your listing pop!

Tune in to learn:

Top 10 Google My Business Tips on:

  • Setting up your GMB page
  • Using the category feature
  • Responding to reviews - good and bad
  • The benefit of adding images
  • Why your information should be consistent across platforms and updated
  • Why the messaging feature is important

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/grappling-google-my-business-with-daniel-lamb-newbie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

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