In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing.
Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans
Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things.
This week I’m talking to Gavin Hodgins, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.
Gavin runs FloatPac and Floating Solar, and prides himself on being the kind of CEO that gets involved in every level of operations.
Today we’re talking about Gavin’s ongoing relationship with digital marketing, the highs, the lows, and how he’s kept the passion alive all these years.
Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie.
Google is so far saying no, you want us to pay? We’ll go away.
So what would happen if Google left Australia?
In today’s bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours.
Tune in to learn:
Google Analytics can feel just a little bit yawn.
Yes, you set it up yonks ago.
And maybe poke around once in a while.
You’re not doing anything with the data.
In this week’s episode, we’re going to dig deep into Google Analytics, the important metrics, and reports that actually matter.
But more importantly, we’re going to chat about how to interpret the data and turn it in to… yes you guessed it, ACTION!
Tune in to learn: