The Recipe For SEO Success Show

Navigating stormy business seas, and the importance of coming back to port

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing.

Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans

Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things.

This week I’m talking to Gavin Hodgins, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Gavin runs FloatPac and Floating Solar, and prides himself on being the kind of CEO that gets involved in every level of operations.

Today we’re talking about Gavin’s ongoing relationship with digital marketing, the highs, the lows, and how he’s kept the passion alive all these years.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-gavin-hodgins-how-i-fiddled-with-my-digital-marketing-rudder-in-2020/

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BONUS EP: What happens if Google leaves Australia? 0

Feb 14, 2021

Spreading your digital marketing eggs across multiple baskets

Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie.

Google is so far saying no, you want us to pay? We’ll go away.

So what would happen if Google left Australia?

In today’s bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours.

Tune in to learn:

Why news sites are unhappy with Google
Why Google might pull their services from Australia, and what will happen if they do
Why you should do more for your site than just SEO
Why you should diversify your digital marketing across different platforms
Why you need to build brand recognition by getting your brand seen and heard across the web
Why having back-up marketing strategies is vital

Useful links

Head to episode notes: https://therecipeforseosuccess.com/bonus-ep-what-happens-if-google-leaves-australia/

Freebies:

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Best Practice Google Analytics: How to boost your business with Ray Pastoors (TECHIE) 0

Feb 2, 2021

How to find the metrics that matter and not get swamped by data

Google Analytics can feel just a little bit yawn.

Yes, you set it up yonks ago.

And maybe poke around once in a while.

But really?

You’re not doing anything with the data.

In this week’s episode, we’re going to dig deep into Google Analytics, the important metrics, and reports that actually matter.

But more importantly, we’re going to chat about how to interpret the data and turn it in to… yes you guessed it, ACTION!

Tune in to learn:

What is data analytics?
Best practice tips to make the most of your Google Analytics setup.
Which metrics you should pay attention to.
How to make the most of the Google UTM URL Builder to better track your online activities.
Why it is important to use analytics to track your own marketing efforts.
Understanding marketing attribution and the multi-channel funnel attribution tool.

Useful links

Head to episode notes: https://therecipeforseosuccess.com/best-practice-google-analytics-how-to-boost-your-business-with-ray-pastoors/

Freebies:

Download this Episode