Info

The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
RSS Feed
The Recipe For SEO Success Show
2021
October
September
August
July
June
May
April
March
February
January


2020
December
November
September
August
July
June
May
April
March
February
January


2019
November
September
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
June
April
March
February
January


2016
December
November
October
September
August


Categories

All Episodes
Archives
Categories
Now displaying: March, 2021
Mar 30, 2021

Ah those pesky Search Engine Results Pages, they seem to change every single day.

And working out what is what can be incredibly confusing for the newbie, and even the oldbie.

Today we’re going to take you through it.
Step by step.
Element by element.

We’ll name them, explain them and tell you how to optimise for them.

By the end of this episode, you’ll be a SERP Pro!

 

Tune in to learn:

  • Which factors impact personalisation.
  • The increase in ads on Google.
  • Different Snippet types and how to nab them.
  • What the local pack is and how it’s influenced by user location.
  • What the knowledge graph panel is,
  • Which searches spawn a knowledge graph panel
  • Alan’s tips for creating a combo with your title tag, meta description, and URL that drive ranking and click-through.

 

Mar 16, 2021

Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing.

Because of course, they all help improve your SEO.

This week it’s a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block.

Clubhouse.

Some of you may already have dipped your toe in the Clubhouse pond, only to discover it’s full of willy-waving 7-figure entrepreneurs, and heart-centred coaches talking about authentic brands.

Some of you might have discovered amazing new connections and chums to banish the loneliness.

Or perhaps you think it’s a social media app too far and really can’t be arsed.
Or you’re on Android and just have to wait.

But in this episode, I'm going to give you the ultimate guide to Clubhouse.

How to get started, how not to let it take over your life, and how to turn it to your digital marketing advantage.

 

Tune in to learn:

  • What is Clubhouse?
  • The language and etiquette of the platform
  • How to get started
  • How to write your bio
  • How to moderate a room
  • How to start a club and moderate a room
  • Who to follow
  • How to improve your Clubhouse confidence
  • How to use Clubhouse to build your brand

 

Mar 2, 2021

In the world of digital marketing, there are oodles of people promoting their SEO services.

Some promise overnight, top-ranking results like a bad pimple-cream ad.
“One-time application, the results will shock you!”

If it sounds too good to be true, it probably is.

Some will tell you what you want to hear, with the hope that you won’t actually look into the results too closely.

So how do you find a solid, trustworthy SEO Agency?
How much SEO knowledge should you have before hiring one?

Today I’m going straight to the source to get the inside scoop from a real, live founder of an SEO agency.

 

Tune in to learn:

  • What services SEO agencies provide
  • How Alex went from an SEO newbie to founder of a digital growth consultancy.
  • Common misconceptions about SEO agencies
  • How competitive the world of SEO Agencies is
  • What to look for in a reputable agency
  • Red flags to avoid in SEO services providers
1