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The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Now displaying: April, 2021
Apr 27, 2021

Tik Tok. It’s the widely talked about short-form video sharing platform.

Most think it’s for bright young things, who can dance about and skateboard off high things.

While it’s mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day.

It’s also hugely powerful for business.

IF… you know what you’re doing.

Today we’re straying from the SEO path to talk Tik Tok and how you can use this to your advantage.

 

Tune in to learn:

  • Tiktok: What it is, and how it can help your business
  • What makes Tiktok unique from other video-sharing platforms
  • How secure Tiktok is, and alternatives (eg. Reels)
  • How to get started making your first TikTok
  • Advice for getting your videos seen
  • How product and service based businesses can appeal to their audiences
Apr 13, 2021

Do you have a crystal ball?
Or a set of runes?
Or are you pretty dang good at deciphering tea-leaf patterns in your mug?

No? Well if you can’t see the future, how are you going to predict the future of your marketing campaigns?

How are you going to forecast results?

So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results.

But today I’m talking to one of the SEO greats about how to use human ingenuity, apps, and insight to foresee the traffic your SEO efforts will bring to your website.

 

Tune in to learn:

  • What SEO forecasting means
  • Where to start when planning an eCommerce SEO campaign.
  • The two main ways to increase your site traffic.
  • Tips to get more clicks on existing results with Click Through Rate (CTR) Optimisation.
  • How you can project CTR-based traffic increases.
  • How you can project future financial gain, and which tools can help.
  • How seasonality can affect your projections.
  • The differences between projecting for service-based businesses and eCommerce businesses.

 

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