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The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Now displaying: July, 2021
Jul 20, 2021

When was the last time you checked out your Google My Business profile?
Now this is not a set-and-forget project, people.

Much like planting a bushy hedge, your GMB listing needs love and attention.

Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowering promo.

Occasionally you get pests or spammy reviews, and you need to know the best way to treat them, organically of course.

Is the bush analogy wearing thin yet? I don’t think so.

Anyhow, today we're going to be looking into some of the common questions that arise and how to make your Google My Business profile bushy and flourishing.

 

Tune in to learn:

  • How smart businesses are using their Google My Business listings to stay on top and win more business
  • Why your business may not be showing up in GMB
  • How to stay in Google’s good books by following the Google My Business Compliance Guidelines
  • How to tackle spammy listings and reviews
  • What to do if a genuine review is removed by Google
  • How to reinstate your listing if it has been suspended

 

Jul 6, 2021

What do you think about when you think about brand?

A sexy colour palette, logo, a particularly snazzy font?

Obviously, branding is way more than that.

But it's amazing how much the colours, or logos we use can impact how our customers see us.

And of course, there's actually a psychology behind branding that uses science to match your brand, to your business goals, and your mindset.

And if you get strategic about your brand, it can of course build a bulging bank balance.

So today we're straying slightly away from the SEO path to talk about brand psychology.

 

Tune in to learn:

  • What brand psychology is
  • How to use science to make your brand more appealing
  • How your brainpower and senses impact your brand and business
  • How multiple senses can be used in marketing
  • Why it’s vital to be consistent in your branding
  • How science influence the colours and fonts in your brand
  • Lisa’s top tips on branding

 

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