Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content?
It’s all in the words, my friend.
You might even say that words are the KEY.
And that’s why today we’re revisiting the topic of Keyword Research.
Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect of your website structure, your content, your customer journey, and your conversions.
Understanding concepts like user intent, volume, traffic, click-through rate, keyword difficulty, and knowing when it’s best to go short or go long is all part of your SEO strategy.
So today we’re going to dig deep into smart keyword research, and how to get the right audience to your website.
An audience that engages, and buys.
Tune in to learn:
Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing.
Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners.
Because secretly, I long to have a shop.
I mean I have 3 already, but they don’t sell real things, like pottery hedgehogs or homemade soup.
But Keneena Fanning does have a real shop - Kablooie!
And today we’re going to learn all about it and discuss the highs and lows of walking her fashion label down the SEO runway.