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The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Now displaying: November, 2021
Nov 23, 2021
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes.

International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.

Most of us struggle with getting to rank locally, so do we really need to care about international SEO?

Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.

In this episode I’ll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip-top condition.

Tune in to learn:

  • When should you worry about international SEO.
  • How to structure your site for International SEO best practice.
  • What is Geotargeting and how should you be using it.
  • What to look out for when formatting your site for a country.
  • Which signals Google uses to understand the countries you’re targeting.
  • The importance of backlinks on international SEO.
  • Tips on how to win links in other countries.
  • How to handle local search engines like Yandex in Russia and Baidu in China.
  • Tips on international SEO for e-commerce businesses.
  • What are the biggest mistakes businesses make with International SEO.
  • The best ways to measure your international SEO success.

Show notes: https://therecipeforseosuccess.com/international-seo-a-beginners-guide/
Website:  www.therecipeforseosuccess.com.au

Nov 9, 2021
I was lucky enough to score an interview with one of my all-time SEO heroes, Mr. Rand Fishkin from Moz.com.
  • I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heartthrob!
  • Is it possible for small businesses to DIY their SEO?
  • Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources?
  • What are you top five tools that every search marketing or digital marketing business type must use?
  • If you only had a few hours a week to spare in which to focus on SEO and marketing, what would you spend it doing? Building links or creating content?
  • There are only so many phrases and only 10 spots on the first page. Does there come a point where SEO just won’t work in a crowded market?
  • What role do spelling mistakes play in SEO, would having lots of typos in your copy impact your potential to rank?
  • Why is it so hard to rank for a keyword with a new page when you’re already ranking for it with an existing one?
  • Does social media impact my ranking? And which social media channel should I invest my time in?
  • What tips for an AU business wanting to appear in the US rankings?
  • How will live streaming affect SEO?
  • Do weak pages on your site damage the strong pages, should I kill off all my weak pages?
  • What was the one business decisions (mistakes) that you wish you could go back and change?
  • The truth is you’re a little bit of a heartthrob for many female (and possibly male) SEO types. How do you cope with that kind of attention?

Show notes: http://www.therecipeforseosuccess.com.au/seo-small-business-interview-rand-fishkin/

Video: https://www.youtube.com/watch?v=jW5tOXslB5Q

Website: www.therecipeforseosuccess.com.au

 

 

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