9 experts share their best advice for 2019
I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year
Many of these awesome humans will also appear on future episodes of the podcast so stay Tooned for those episodes too.
Tune in to learn:
Show notes:
https://therecipeforseosuccess.com/whats-your-number-one-digital-marketing-tip/
Let’s be honest, most of us are scared of SEO agencies.
We’ve heard too many horror stories.
Of people being bamboozled, misled, ripped off, and left with sites riddled with dodgy backlinks, poor optimisation, and woeful rankings.
So what do we do?
How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less.
Today, I’m chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you’re looking for an agency, you find a good one.
And if you are an agency you sustain a good reputation.
Tune in to learn:
International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.
Most of us struggle with getting to rank locally, so do we really need to care about international SEO?
Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.
In this episode I’ll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip-top condition.
Tune in to learn:
Show notes: https://therecipeforseosuccess.com/international-seo-a-beginners-guide/
Website: www.therecipeforseosuccess.com.au
Show notes: http://www.therecipeforseosuccess.com.au/seo-small-business-interview-rand-fishkin/
Video: https://www.youtube.com/watch?v=jW5tOXslB5Q
Website: www.therecipeforseosuccess.com.au
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.
Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans.
Today we’re talking to Bec Slack, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an online educational toy store co-owner.
We’ll talk about the challenges she faced taking on a pre-existing business, and if learning SEO and Digital Marketing for a toy store is all fun and games.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-bec-slack-why-customer-care-is-everything/
Freebies:
Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content?
It’s all in the words, my friend.
You might even say that words are the KEY.
And that’s why today we’re revisiting the topic of Keyword Research.
Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect of your website structure, your content, your customer journey, and your conversions.
Understanding concepts like user intent, volume, traffic, click-through rate, keyword difficulty, and knowing when it’s best to go short or go long is all part of your SEO strategy.
So today we’re going to dig deep into smart keyword research, and how to get the right audience to your website.
An audience that engages, and buys.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/keeping-up-with-keyword-research-with-kristal-audain-newbie/
Freebies:
Sign up for the Recipe for SEO Success Course
Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing.
Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners.
Because secretly, I long to have a shop.
I mean I have 3 already, but they don’t sell real things, like pottery hedgehogs or homemade soup.
But Keneena Fanning does have a real shop - Kablooie!
And today we’re going to learn all about it and discuss the highs and lows of walking her fashion label down the SEO runway.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-keneena-fanning-putting-seo-back-into-sustainable-fashion/
Freebies:
Sign up for the Recipe for SEO Success Course
Do you love tracking trends, dissecting data, or rolling in results?
Then I’ve got a treat for you.
Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you the awesome ability to see the data Google sees and tracks for your website or app.
While I find it easy to get lost in data-tracking, it can be difficult to know what is worth paying attention to, and what’s just a long list of numbers.
So let us go forth and learn which parts of the Google-beast we can turn into juicy, flavourful SEO nuggets and rich content marketing strategy bites.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/harnessing-the-power-of-google-search-console-with-noah-learner/
Freebies:
Sign up for the Recipe for SEO Success Course
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.
Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans.
And sometimes my courses and resources have the power to turn normal business humans into digital marketing beasts!
As so with Crystal Wong, a kindred SEO-loving soul.
Today we’re talking to Crystal about how she went from working as a Pharmacist to an SEO consultant, and the challenges she’s faced along the way.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-crystal-wong-from-pharmaceuticals-to-seo-guru-how-i-found-my-dream-job/
Freebies:
Sign up for the Recipe for SEO Success Course
When was the last time you checked out your Google My Business profile?
Now this is not a set-and-forget project, people.
Much like planting a bushy hedge, your GMB listing needs love and attention.
Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowering promo.
Occasionally you get pests or spammy reviews, and you need to know the best way to treat them, organically of course.
Is the bush analogy wearing thin yet? I don’t think so.
Anyhow, today we're going to be looking into some of the common questions that arise and how to make your Google My Business profile bushy and flourishing.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/tackling-common-google-my-business-queries-with-ben-fisher/
Freebies:
Sign up for the Recipe for SEO Success Course
What do you think about when you think about brand?
A sexy colour palette, logo, a particularly snazzy font?
Obviously, branding is way more than that.
But it's amazing how much the colours, or logos we use can impact how our customers see us.
And of course, there's actually a psychology behind branding that uses science to match your brand, to your business goals, and your mindset.
And if you get strategic about your brand, it can of course build a bulging bank balance.
So today we're straying slightly away from the SEO path to talk about brand psychology.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/the-science-behind-brand-psychology-with-lisa-galea/
Freebies:
Sign up for the Recipe for SEO Success Course
Pinterest, remember that? I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project.
But I never took it seriously from a business point of view.
And maybe I should have done.
For those living in a hole, Pinterest is a social media platform that allows users to “pin” images and articles to their board.
People set up boards for anything from outfits to holiday destinations, makeup ideas, to dream cars.
But as well as a fun way to be creative, it can also be an incredible business tool for getting all kinds of products and services found online.
So this week we’re pinning our hopes on our Pinterest expert to tell us how to use this platform to boost our website traffic and our sales.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/pinterest-how-to-use-pins-to-boost-your-brand-with-simone-pavils/
Freebies:
Sign up for the Recipe for SEO Success Course
Grappling the Google SEO beast takes time and effort, I know.
Once we’ve started our journey we need to check our progress and build on our success.
Measuring progress means we usually check loads of data and all the data lives in different places.]
You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke.
Then we have to spend ages trying to make sense of it all.
Before we know it, we’re down the SEO data rabbit hole. Or if you’re like me, you give up and go and fiddle with Instagram instead.
So imagine if there was a tool that could pull all your relevant SEO data into one place.
A tool that allowed you to see all the information you need to know quickly and easily.
You’d finally have the SEO superpowers you need to make useful, strategic decisions about your marketing efforts.
Well, that tool exists and today we are talking about it.
Get ready!
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-to-analyse-seo-data-and-create-seo-reports-with-supermetrics-with-anna-shutko/
Freebies:
Sign up for the Recipe for SEO Success Course
Do you have a website?
Congratulations.
Give yourself a little pat on the bottom. You could already be on Google’s radar.
Maybe.
Because building a website is one thing, but building an SEO-friendly website is quite another.
Today I’m talking about WordPress websites and avoidable SEO mistakes I often see.
Mistakes that kill your flow of Google juice and ruin your customer karma.
I’ll take you through what to avoid, how to fix past errors, and how to ensure you have a good flow of Google love to your site.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/wordpress-websites-sidestepping-the-common-mistakes-with-tony-cosentino/
Freebies:
Sign up for the Recipe for SEO Success Course
So perhaps you’re a new business considering taking the plunge into the Shopify pool.
Or maybe you’ve taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch.
And no matter what you’re selling – whether it’s fun pool floaties, funky garden gnomes, or eco-friendly fashion – you know you need to rank well on the search engines to reach new customers.
So today I’ll be chatting with my favourite Shopify pro, Kerri Bennett, and we’ll be covering the top ten mistakes people make on Shopify and how you can avoid them.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/shopify-seo-top-10-mistakes-to-avoid-with-kerri-bennett/
Freebies:
Tik Tok. It’s the widely talked about short-form video sharing platform.
Most think it’s for bright young things, who can dance about and skateboard off high things.
While it’s mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day.
It’s also hugely powerful for business.
IF… you know what you’re doing.
Today we’re straying from the SEO path to talk Tik Tok and how you can use this to your advantage.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/tiktok-for-business-and-the-reels-alternative-with-dawn-lewis/
Freebies:
Sign up for the Recipe for SEO Success Course
Do you have a crystal ball?
Or a set of runes?
Or are you pretty dang good at deciphering tea-leaf patterns in your mug?
No? Well if you can’t see the future, how are you going to predict the future of your marketing campaigns?
How are you going to forecast results?
So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results.
But today I’m talking to one of the SEO greats about how to use human ingenuity, apps, and insight to foresee the traffic your SEO efforts will bring to your website.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/seo-forecasting-how-to-predict-and-plan-the-future/
Freebies:
Sign up for the Recipe for SEO Success Course
Ah those pesky Search Engine Results Pages, they seem to change every single day.
And working out what is what can be incredibly confusing for the newbie, and even the oldbie.
Today we’re going to take you through it.
Step by step.
Element by element.
We’ll name them, explain them and tell you how to optimise for them.
By the end of this episode, you’ll be a SERP Pro!
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/dissecting-the-search-engine-results-page-with-alan-bleiweiss/
Freebies:
Sign up for the Recipe for SEO Success Course
Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing.
Because of course, they all help improve your SEO.
This week it’s a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block.
Clubhouse.
Some of you may already have dipped your toe in the Clubhouse pond, only to discover it’s full of willy-waving 7-figure entrepreneurs, and heart-centred coaches talking about authentic brands.
Some of you might have discovered amazing new connections and chums to banish the loneliness.
Or perhaps you think it’s a social media app too far and really can’t be arsed.
Or you’re on Android and just have to wait.
But in this episode, I'm going to give you the ultimate guide to Clubhouse.
How to get started, how not to let it take over your life, and how to turn it to your digital marketing advantage.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/clubhouse-the-ultimate-guide/
Freebies:
Sign up for the Recipe for SEO Success Course
In the world of digital marketing, there are oodles of people promoting their SEO services.
Some promise overnight, top-ranking results like a bad pimple-cream ad.
“One-time application, the results will shock you!”
If it sounds too good to be true, it probably is.
Some will tell you what you want to hear, with the hope that you won’t actually look into the results too closely.
So how do you find a solid, trustworthy SEO Agency?
How much SEO knowledge should you have before hiring one?
Today I’m going straight to the source to get the inside scoop from a real, live founder of an SEO agency.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/confessions-of-an-seo-agency-founder-with-alex-cleanthous/
Freebies:
Sign up for the Recipe for SEO Success Course
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing.
Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans
Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things.
This week I’m talking to Gavin Hodgins, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.
Gavin runs FloatPac and Floating Solar, and prides himself on being the kind of CEO that gets involved in every level of operations.
Today we’re talking about Gavin’s ongoing relationship with digital marketing, the highs, the lows, and how he’s kept the passion alive all these years.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-gavin-hodgins-how-i-fiddled-with-my-digital-marketing-rudder-in-2020/
Freebies:
Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie.
Google is so far saying no, you want us to pay? We’ll go away.
So what would happen if Google left Australia?
In today’s bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/bonus-ep-what-happens-if-google-leaves-australia/
Freebies:
Sign up for the Recipe for SEO Success Course
Google Analytics can feel just a little bit yawn.
Yes, you set it up yonks ago.
And maybe poke around once in a while.
But really?
You’re not doing anything with the data.
In this week’s episode, we’re going to dig deep into Google Analytics, the important metrics, and reports that actually matter.
But more importantly, we’re going to chat about how to interpret the data and turn it in to… yes you guessed it, ACTION!
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/best-practice-google-analytics-how-to-boost-your-business-with-ray-pastoors/
Freebies:
Sign up for the Recipe for SEO Success Course
So usually around this time of year, I do an SEO predictions podcast.
But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no.
It’s not happening here.
And also the predictions are always the same.
Voice search will be bigger.
Optimise for EAT.
SERPs will change.
Schema blah blah blah.
Obviously, we have the page experience update coming in May 2021 but we’ve covered that in our episode with Peter and we’ll do more around that time.
And here’s another thing. The more SEO changes the more it stays the same.
And most people (and yes I know it’s not all) are not even getting the basics right, so there’s no need for them to get sweaty about all the complex next-level stuff.
In this episode to kick off 2021, I’m speaking to one of my fave SEO experts (and one of the few funny ones) Cyrus Shepard about why we should get back to basics with SEO.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/super-simple-seo-in-2021-with-cyrus-shepard/
Freebies:
Sign up for the Recipe for SEO Success Course