Info

The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
RSS Feed
The Recipe For SEO Success Show
2022
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
September
August
July
June
May
April
March
February
January


2019
November
September
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
June
April
March
February
January


2016
December
November
October
September
August


Categories

All Episodes
Archives
Categories
Now displaying: 2022
May 17, 2022

Turning those well-earned clicks into cash

 

Okay so you’ve listened to all the episodes of the Recipe for SEO Success podcast, you’ve done my fabulous courses, and put in the hard SEO hours.

The Google beast finally understands who you are and the traffic is pouring in.

But how do you turn casual browsers into sales?
How do you move people from your page to a purchase?

Today we’re talking about how to turn SEO juice into sweet sales nectar.

How to turn cold chips into hot potatoes.

SEO got you this far, what next?

 

Tune in to learn:

  • Three quick things to think about for your homepage once people have been lured over from the SERPS
  • How to introduce your brand quickly and easily to people searching for what you do
  • How to connect with people who know you from social platforms/your brand
  • Top 3 tips to make those eCommerce sales
  • Russell’s top tips for converting customers to your services-based business
  • What is a SMART offer
  • Sales calls - Have they been replaced by strong branding, really schmick marketing, funnels, and sales page, or is there still a place for them

 

Apr 28, 2022

Appealing to the humanity of the masses

 

Have you noticed that your buying choices are often not defined by price or even product features but by how you feel about a brand?

We want to buy from brands that we feel have values that are aligned with our own, but to do this, brands need to market intelligently and emotionally.

They need to appeal to our humanness.

So how do we do this?
It might seem relatively straightforward if you’re a one-human band, but what about larger businesses?
How do we show up as real humans in everything we do, how much is too much, and when is caring sharing, oversharing?

Today we’re going to chat about the best ways to show up online as glorious human beans and make genuine connections with your audience.

 

Tune in to learn:

  • What human to human marketing is
  • Human to human marketing done well: examples of individual and larger brands doing it right
  • How to show your brand values online
  • How to overcome your fear of being more open with your audience
  • 3 simple tactics to humanise your brand
  • How to differentiate yourself from everyone else
  • Human to human marketing fails: What to avoid
  • Jenn’s top tip for H2H marketing
Apr 19, 2022

Peeling the fiction away from fact to help Google find you

 

Keywords, we’ve covered them before and we’ll cover them again.

Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used.

Especially on low-grade SEO copywriting courses (shh, naming no names).

These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description.

But with Google’s improvements in understanding the context of our content, (the why behind the what), the deeper intelligence around natural language process (hello Bert), and the fundamental improvements in learning how language itself works, these old school ideas won’t help you get found.

So today we’re going to bust some myths, refresh some memories and get back to the basics of keyword research.

 

Tune in to learn:

  • Who’s responsible for researching keywords: the client, the copywriter, or the SEO agency
  • What to do once you have your list of keywords
  • What role search intent plays in your choice of keyword
  • Why there is no one “perfect keyword”
  • When to start assigning your keywords to posts, pages and products
  • Keyword myths: Why you shouldn’t use the same keyword for every page
  • How service-based business keyword usage differs from keyword usages for eCommerce businesses
  • How to find investigation and informational keywords
  • How effective blogging is for keyword ranking
  • Joh’s favourite keyword tools
  • Joh’s number one tip for keyword research

 

Apr 5, 2022

Niching, knowing your audience & personal branding

 

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.

I get all sorts passing through my slippery funnel of courses and resources: marketing professionals, copywriters, e-commerce owners, web developers, and real business humans.

Today we’re talking to Jude Love, a former student of The Recipe for SEO Success Show, a member of The Digital Masterchefs, and an absolute personal branding beast.

 

 

Mar 22, 2022

Creating more profitable conversations with your customers

 

We all know that robots are taking over the world.

If you’re a fan of Black Mirror it’s pretty clear we’re headed for a Terminator future.

And while I’d like to feel bleak about that, I won’t.

This is a marketing podcast, after all, so let’s talk about when robots work for good.

When AI can save you time and money.

When using automation and bots can actually improve your customer service rather than ruining it.

For yes today we are talking Chatbots.

Now as a copywriter I’ve written a fair few bots for myself, I’ve also set one up to work on my Facebook page, but I haven’t fully embraced the opportunity.

And boy is that opportunity big.

Today we’re talking to Dan Pinnechatbot guru and member of my Digital Masterchefs Community, about how to use chatbots to revolutionise your business in a non-Arnold Schwarzenegger way.

 

Tune in to learn:

  • What chatbots are, and how they can help your business
  • The key elements to a successful chatbot
  • Where to start with chat marketing
  • How lead-based businesses can use chatbots
  • How eCommerce businesses can use chatbots
  • Dan’s top tips for setting up successful chatbots

 

Mar 8, 2022

Everyone wants to go viral.
(I’m doing air fingers, I know you can’t see them, but believe me.)

Whether it’s for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post.

We all dream of the traffic tsunami and the potential that has to lead to cold hard sales.

But is it just a happy accident, or an artful strategy?

Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of audience research startup SparkToro, on the show.

He’s going to explain how going viral is much more nuanced than you might think.

And that if you put in the work, you can draw in the masses to your brand with well-crafted content that not only gets attention but warms the wiggly bits of your customers too.

 

Tune in to learn:

  • What viral content is, and how it can be used in your marketing plan
  • Which content formats are best for going viral
  • Rand’s powerfully simple formula for creating viral content:
    • How to hook people in
    • How to keep them on the line
    • How to sink deep into your audience’s brain
  • Rand’s top tip for success with content marketing
 
Feb 22, 2022
Taking measured steps into digital advertising In my Reality SEO series, I interview real-life humans who’ve changed their digital marketing and SEO strategy for good and used simple techniques to transform their business and brand. These episodes include practical, doable advice and tips from people just like you.

Find out why mad-cat marketer, Mitchell Beattie, decided to pivot from the world of wine to help other businesses perfect their marketing strategy, what got him on the path of SEO, what his biggest learnings have been, and his top tips for small businesses.

 

Feb 8, 2022
Build up your business by expanding your network I’ll admit when it comes to social media, my least favourite platform is LinkedIn. It’s like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over the years I’ve had sporadic attempts to rekindle my LinkedIn love. But it still leaves me with a deep-rooted sense of meh. Today we’re going to change all that. We’re straying from the SEO path to talk all things LinkedIn.

Why it still matters, how to make the most of it for your business, and our special guest Jo Saunders is going to share her number one tip for making LinkedIn a powerful tool in your social media tool kit.

 

 

Jan 25, 2022
Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I’ll be running through my opinion of what’s next, what’s changed, and what remains the same. Will you agree?

Well, that remains to be seen, or heard.

 

Tune in to learn:

  • Important SEO changes from 2021 you might have missed
  • Is Google still even a search engine?
  • How Google is understanding us better
  • The lowdown on user experience
  • How Google is squeezing us out of the SERPs
  • Why we should all EAT more
  • How AI will impact things
  • Why images matter more than ever

 

Jan 19, 2022
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently.

Not only was Rand my first ever guest on the podcast, he’s also been a huge influence on my SEO career and a veritable font of knowledge and ideas.

I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing – and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners.

It’s a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy!

Show notes:
https://therecipeforseosuccess.com/digital-marketing-qa-with-rand-fishkin/

Website:
https://www.therecipeforseosuccess.com.au/

 

Jan 4, 2022
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes.

Crawlability is super important for your website.

Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial.

We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled.

We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that doable.
 
Tune in to learn:

  • What crawlability is and why it matters
  • The meaning of crawl budget
  • How often Google crawls your site
  • How you can get Google to crawl your site more
  • The key elements of crawlability
  • How to handle password-protected content
  • Zombie pages and how to deal with them
  • Best tools to crawl your website
  • How to handle 404s and 301 redirects
  • Dealing with duplicate content

 

1