We all know that robots are taking over the world.
If you’re a fan of Black Mirror it’s pretty clear we’re headed for a Terminator future.
And while I’d like to feel bleak about that, I won’t.
This is a marketing podcast, after all, so let’s talk about when robots work for good.
When AI can save you time and money.
When using automation and bots can actually improve your customer service rather than ruining it.
For yes today we are talking Chatbots.
Now as a copywriter I’ve written a fair few bots for myself, I’ve also set one up to work on my Facebook page, but I haven’t fully embraced the opportunity.
And boy is that opportunity big.
Today we’re talking to Dan Pinne, chatbot guru and member of my Digital Masterchefs Community, about how to use chatbots to revolutionise your business in a non-Arnold Schwarzenegger way.
Tune in to learn:
Everyone wants to go viral.
(I’m doing air fingers, I know you can’t see them, but believe me.)
Whether it’s for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post.
We all dream of the traffic tsunami and the potential that has to lead to cold hard sales.
But is it just a happy accident, or an artful strategy?
Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of audience research startup SparkToro, on the show.
He’s going to explain how going viral is much more nuanced than you might think.
And that if you put in the work, you can draw in the masses to your brand with well-crafted content that not only gets attention but warms the wiggly bits of your customers too.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-to-go-viral-with-rand-fishkin-newbie/