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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: July, 2022
Jul 26, 2022

 

Staying strong during the ebb and flow of SEO

Bonjour mon petite SEO beasts.

Today we’re talking about longevity in SEO.

These days everyone is looking for a quick fix, fast engagement, the dopamine hit of an easy like.

But the truth is that solid SEO strategy takes time.

As I like to say, SEO is for life, not just for Christmas.

It can take a long time to get the needle moving, undo previous bad work and build up authority.

But once you get your SEO firing, the results last a very long time.

I have posts I wrote back in 2009 that still deliver consistent traffic to my site. 

And my SEO has weathered the storm for 13 years, through a gazillion algorithm updates, with very little movement.

Our friend Rand Fishkin refers to SEO as a heavy flywheel; difficult to get started, but once it’s going, not so much effort is required.

So today I’m chatting with Alizée about how we ensure our SEO strategy is built for the long term and how to resist reacting to every little change.

Jul 12, 2022

Making informed keyword choices for my shopfront business

 

Hearing great SEO advice is one thing but is it actually doable?

I started the reality SEO episodes to illustrate how the teachings here and in my course, really impact small businesses.

You can hear the truth direct from real SEO beast’s mouths.

Like Norelle Hentschel, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an avid herbalist.

We’ll talk about how Norelle was able to give her online naturopathy a healthy dose of SEO, and the challenges she’s faced along the way.

 

 

 
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