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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: October, 2022
Oct 18, 2022

How organising your content can keep customers coming back

Have you heard about content clusters?

They’re all about strategic internal linking.

Creating little groups of content around a key topic.

You create a pillar page and link to and from it, offering multiple internal links to keep readers entertained, educated and on your site.

Benefits include more organised content, less overlap and more authority on a given topic and increased content production speed.

Sounds good right?

But where do you start?

And if your existing content is currently the blog equivalent of a hoarders boudoir, how do you organise your content into clusters?

Today we’ll answer these questions and many more.

Tune in to learn: 

  • What content clusters are
  • What the benefits of using content clusters are
  • How to choose your cluster topics
  • Must-haves for your content clusters
  • Common mistakes to avoid
  • How to measure the effectiveness of content clusters, and where you can gather these metrics
  • How Google’s recent content update impacts content clusters
  • What to do if you already have a blog packed with content
  • Marion’s top content cluster tip

Useful resources: 

Head to episode notes

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Oct 4, 2022

Keeping up in the rankings by being mobile-friendly

Did you know that half of all website traffic worldwide comes from mobile?
I hope when you hear that you’ll understand how important it is to listen to this week’s episode.

Google has been pushing mobile-first indexing for the past few years. It rolled out the first mobile-first index in 2018 but more recently announced mobile-first indexing for the whole web.

So what does this mean for your little website?
Well if your site isn’t fully optimised for mobile searches, it’s about time you got with the program.

In today’s episode, we’re going to share what mobile SEO is, best practices and top tips on how to ensure your site looks tickety boo on any device.

Tune in to learn

  • What Mobile SEO is
  • How Google classifies mobile
  • Why mobile SEO is so critical
  • Easy ways to check if your site is mobile-friendly
  • How to optimise your site correctly
  • How to improve the user experience of your site on mobile
  • How keyword research differs for mobiles
  • What you need to know about the latest mobile-first indexing update
  • Cindy’s top mobile SEO tip

Useful Resources

Head to episode notes

Freebies

  1. Free webinar: Your first month as a copywriter

  2. Free rates guide

Membership: Join now

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