How SEO has changed this year and what you should do about it
It’s been a busy year in SEO land.
And Google has been experimenting as always.
And if you’re a normal human, and not glued to Twitter every living minute of the day, you might find it hard to keep up with it all.
So I’ve asked one of our most popular guests to come back on the show and give us the low down on what’s what in SEO in 2022.
The big moves.
The little tweaks.
The things you can ignore and the things you better jump right on.
This is a short, snappy wrap-up of everything you need to know about Search Engine Optimisation before you head into your festive flop period and face a brave new year.
Tune in to learn:
Useful Resources:
Head to episode notes
Freebies:
Scaling up from being an SEO freelance consultant
Okay so perhaps you’re an SEO freelancer.
Working job to job, helping clients on a small scale.
But you have big dreams.
You’d love to run your very own SEO agency.
But the thought of setting it up and managing all the ins and outs leaves you cold.
The risk is huge and let’s be honest, SEO agencies often don’t have the best reputation out there!
So how do you overcome all this and make your agency honest, legitimate and profitable?
Today we’re going to answer all this and more.
Tune in to learn:
Head to episode notes
Freebies:
How to Yoastify your shop
If you’re even vaguely into SEO and haven’t heard of Yoast, then I’m guessing you have been living under a rock.
But for those that don’t know, Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google.
It also gives you the tools to bring your content to the highest standards of SEO and overall readability.
It’s my favourite SEO tool which I use on all my sites and recommend in my course The Recipe for SEO success.
And yes I’ve tried all the other tools, but I find that Yoast works best with other plugins and its SEO copywriting features are just awesome.
But one big fat bummer was always that I couldn’t recommend Yoast to my Shopify students, who now make up nearly 50% of my course takers.
They had to struggle on, using dodgy apps or hand coding.
But all that has changed.
Yoast has just launched a Shopify version of their famous WordPress plugin and today I’m delighted to be chatting to Marieke van de Rakt all about its features, upcoming developments and how to get the best out of the app.
Tune in to learn:
Useful resources:
Freebies: