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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: November, 2022
Nov 29, 2022

How SEO has changed this year and what you should do about it

It’s been a busy year in SEO land.
And Google has been experimenting as always.

And if you’re a normal human, and not glued to Twitter every living minute of the day, you might find it hard to keep up with it all.

So I’ve asked one of our most popular guests to come back on the show and give us the low down on what’s what in SEO in 2022.

The big moves.
The little tweaks.
The things you can ignore and the things you better jump right on.

This is a short, snappy wrap-up of everything you need to know about Search Engine Optimisation before you head into your festive flop period and face a brave new year.

 

Tune in to learn: 

  • Kate and Cyrus’s thoughts on the top 10 changes in SEO this year:
    • Improvements to Google Search Console
    • Google not indexing less important pages
    • More videos 
    • Greater emphasis on visual search
    • Mobile SERP changes: Site Name and Favicon in results, shorter titles on mobile
    • Spam Update (auto-generated content)
    • Universal Analytics > GA4
    • Changes to Google My Business > Google Business Profile
    • Product Review Update
    • Helpful Content Update
  • Where SEO is heading for 2023

Useful Resources: 

Head to episode notes

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Nov 15, 2022

Scaling up from being an SEO freelance consultant

Okay so perhaps you’re an SEO freelancer.
Working job to job, helping clients on a small scale.
But you have big dreams.

You’d love to run your very own SEO agency.
But the thought of setting it up and managing all the ins and outs leaves you cold.


The risk is huge and let’s be honest, SEO agencies often don’t have the best reputation out there!

So how do you overcome all this and make your agency honest, legitimate and profitable?

Today we’re going to answer all this and more.

 

Tune in to learn:

  • How running an SEO agency differs from being a freelance SEO consultant
  • Darren’s tips for starting your own SEO agency
  • Common mistakes to avoid
  • Why so many agencies get a bad wrap, and how to improve your reputation 
  • Big changes in SEO - what has happened in the past, and what’s coming up in the future
  • Darren’s top DIY SEO tip

 

Head to episode notes 

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Nov 1, 2022

How to Yoastify your shop

If you’re even vaguely into SEO and haven’t heard of Yoast, then I’m guessing you have been living under a rock.

 

But for those that don’t know, Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. 

 

It also gives you the tools to bring your content to the highest standards of SEO and overall readability. 

 

It’s my favourite SEO tool which I use on all my sites and recommend in my course The Recipe for SEO success. 

 

And yes I’ve tried all the other tools, but I find that Yoast works best with other plugins and its SEO copywriting features are just awesome.

 

But one big fat bummer was always that I couldn’t recommend Yoast to my Shopify students, who now make up nearly 50% of my course takers.

 

They had to struggle on, using dodgy apps or hand coding.

 

But all that has changed. 

 

Yoast has just launched a Shopify version of their famous WordPress plugin and today I’m delighted to be chatting to Marieke van de Rakt all about its features, upcoming developments and how to get the best out of the app.

 

Tune in to learn:

  • What Yoast is
  • Why Yoast launched an SEO app for Shopify
  • Core features of the Yoast SEO app
  • How it helps deal with duplicate content
  • How to start off with Yoast SEO
  • What kind of support is available
  • Marieke’s top SEO tip

Useful resources:

Head to episode notes

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

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