Taking on AI as an asset, not a threat

Everyone is talking about ChatGPT.

My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool.

(Everyone is an instant expert on LinkedIn).

To some it’s the best thing since sliced bread.

To others, it’s the end of the content marketing world as we know it.

I mean, haven’t these people watched The Terminator movies, don’t they know how it all ends?

So today I’m going to give you my low down.

​​What is ChatGPT?

What can it do?

Why all the fuss?

I’ll take you through the challenges, the positives, what’s coming, and also a bit of a reframe for those who are struggling or feeling scared about this new tool

It’s time to embrace the robots people. Let’s get stuck in.

Tune in to learn: 

• What ChatGPT is
• Why everyone is talking about ChatGPT
• Why your job isn’t being taken by robots
• How to use AI tools as an asset
• The limitations in using ChatGPT
• What’s coming down the line

Useful resources: 

• ChatGPT 
• WordTune
• Grammarly 
• Originality.AI
• WebChatGPT Chrome browser tool
• Frase

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to increase your site’s speed, performance, and quality

There’s one thing that never gets old when it comes to SEO.

And that’s speed.

I’d argue it’s one of the most important technical factors. 

A slow site isn’t going to please anyone, not least the Google beast.

So, in this episode we’re going to revisit the basics.

• What’s the ideal load time
• What makes sites slow
• What tools can you use to test
• What’s the impact of Core web vitals
• And how the heck do you speed up your site?

It also features one of my all-time favourite guests, so I’m pretty darn excited.

Buckle your Google belts people, we’re about to get speedy!

Tune in to Learn:

• Why site speed is so important
• Factors that impact your site performance
• How Google uses Core Web Vitals to look at your site
• Why mobile is so much harder than desktop
• How to improve the quality of your site
• Jono’s top SEO tip

Useful Resources:

• Speedy Website Review Checklist
• GT Metrix
• Google Fiber Speed Test
• Pingdom Website Speed Test
• Cloudflare
• Tiny PNG

Head to episode notes 

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Learning how the cogs turn behind the Google machine

Wouldn’t it be wonderful to actually talk to Google?

To ask them all the questions you’ve ever wanted to ask?

To find out why they do what they do.

Why they keep fiddling.

What they have coming up.

Imagine how great that would be.

Well, imagine no more, for today we have John Mueller, head of Google Search Relations, on the pod. 

We’ve spoken to John before in my first season on Episode 15: Ask Google: Q&A with John Mueller, Episode 29: Mobile First with John Mueller, and Episode 30: GOOGLE Q&A with John Mueller. 

And today, to kick off our pod in 2023 we have his ear again.

Hurrah.

Tune in to learn:

• Biggest updates from 2022
• What small businesses should focus on for SEO
• What’s coming up in 2023
• Where to find out the latest Google updates
• Developments John is most excited for
• John’s top 5 tips for ranking on Google
• How important backlinks really are

Useful resources: 

• Follow Google on Twitter 
• Follow updates on YouTube
• Google Search Essentials
• Best practices for ecommerce sites in Google Search
• In-depth guide to how Google Search works
• Google Helpful Content Update: What NOT to do with James Welch (NEWBIE)

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course