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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: February, 2023
Feb 28, 2023

I’ve started a new style of episode. 

 

I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me. 

 

My tips, my advice.

So I thought I’d start sharing that with you. 

 

After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. 

 

Today I’ll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords?

 

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

Feb 14, 2023

Taking your brand global

While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases.

And even if we’re not directly targeting other countries, of course it’s likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international.

But if you’re looking to create an international website, what do you need to consider?

 

In this episode we’ll focus on the three big tasks:

1. International-friendly URLS - or country targeting

2. Language tags - language targeting

3. Ranking in the different countries.

As well as discussing a bundle of other tips and tactics.

So, if you’re ready to take your brand global, this is the episode for you.

Tune in to learn:

  • How to choose an internationally-friendly brand name

  • Which is best moving from local to global: Top level domains, sub domains or subdirectories

  • How to avoid duplicate content issues across multiple sites

  • Best practices for language targeting. 

  • What to consider across different cultures when writing content

  • Best ways to handle keyword research and backlinks for international variations of your site

  • Top tips for using Google Analytics and Google search console

  • How important it is to host your international sites on a local hosting site

Useful Resources:

Head to episode notes

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

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