A complete history of algorithm updates (and why they matter)
Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner.
But the truth is most of the updates don’t impact small business website owners, and Google is pretty open about the big changes that you really need to take action on.
In this episode, I’ll run through a complete history of the algorithm updates since 2011 and explain what they mean and how they help.
Tune in to learn:
What is an algorithm?
Why are all the updates named crazy things?
The biggest updates you need to know about
Why Google changes things all the time
Bonus: top tips on how to use pop-ups on your website.
Useful Resources:
Freebies:
Brendan Kelso and Kate Toon get back to basics
It’s time to get back to basics.
If you’re a regular listener to the podcast you’ll know we dive deep each episode into a different SEO challenge and adventure.
But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making.
Because the truth is it’s often not bleeding edge SEO that makes the difference in this market, but ensuring you’ve ticked off all the essentials.
So today put your mind at rest as I chat with Brendan Kelso about the core things you need to fix up to ensure your website gets the Google love.
Tune in to learn:
Easy site changes that make all the difference
SEO basics that most people forget
Why Google My Business should be a priority
Why it’s not the cutting-edge things that matter
And so much more.
Useful resources:
Freebies:
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