I’ve started a new style of episode.
I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me.
My tips, my advice.
So I thought I’d start sharing that with you.
After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free.
Today I’ll be covering Core Web Vitals: what are they, why do we care about them, and how we can make them better.
Leaving your audience satisfied with every click
So you have your beautiful new website.
You’ve carefully written the copy and paid an arm and a leg for a fancy pants design, you’ve even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site.
But you’ve noticed something odd when you look at Google Analytics.
Your time on site is low.
People are only viewing one or two pages.
And your conversions are lower than worm doing a limbo.
‘What went wrong?’ you cry, gnashing your teeth.
Well it could be your user experience.
How people enjoy and consume the content on your site, and travel from point a to point b.
Perhaps there are 15 steps before I can check out.
Perhaps the font is so small it needs a microscope to read.
Or the buttons have grey copy on a grey background.
User experience is crucial not just for … the users, but also to please the Google beast, so lets dig into this topic today.
Tune in to learn:
User experience: what it is, and how it differs from accessibility
How to measure user satisfaction
Why engagement is so important to SEO
Which good engagement metrics to focus on
The pros and cons of heat mapping tools
Kevin’s best heat mapping tool recommendations
Which GA4 reports you should focus on
How marketers should approach SEO content in 2023, compared to 2013
Kevin’s number one tip to improve user experience