Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop.
But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore?
Today I’m chatting with a Local SEO expert about the latest advice, so stay Tooned.
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It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both?
Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious search engine rankings soar. Let's get stuck in.
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When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there.
I’m beyond chuffed to see that that’s no longer the case. At a recent SEO event in Newcastle over half of the audience were women.
It’s great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a long way to go.
I still see articles featuring the top 100 SEOS and nearly all of them are middle-aged white men. (Usually with beards).
Today’s guest is passionate about amplifying women’s voices in SEO, and even has an upcoming event I’ll be speaking at. Let’s get into it.
Tune in to learn:
When Georgia got started in SEO
What made Georgia want to focus on building a strong SEO community for women
What has changed over the last few years in the SEO industry
How men can help support women in SEO
Who will be speaking at the Breaking Barriers IWD event
What Georgia’s community do to support each other and make online marketing life easier
What one area you should pay more attention to in your SEO
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Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness).
Kate discussed the importance of Google's EEAT framework for content creators to enhance their authenticity and authority in the digital landscape. She emphasized the need for content to reflect firsthand experience, demonstrate depth of knowledge, cite reliable sources, and establish a brand as a leader in its space. Kate also stressed the importance of transparency and strong signals in terms of reviews and testimonials.
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In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement?
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What does the future of ecommerce look like?
Now, we’ve already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce.
What has changed, and what has stayed the same?
How can you continue to compete with the big brand names in this new age of AI?
Stick around and find out.
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It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT.
Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate ‘human-like’, and yes, I'm doing air fingers when I say human-like, text based on the input it receives.
It's a valuable tool, we love it, and lots of people are using it for SEO. Now, I want to give you some examples of how you can use it, say some prompts that might be helpful.
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What’s important to Google this year
So it’s been a while, thanks for Tooning back in.
As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I’m back and ready to face everything SEO has to throw at us in 2025.
But what do we think is coming down the tube?
How much will Chat GPT influence SEO?
Do the old methods still work?
Today I’m joined by one of my favourite SEO’s to talk through our predictions for the coming year.
Tune in to learn:
Why it’s important to focus on UX (user experience) friendly sites
Why Google AI summaries are here to stay
Why SEO needs to become a multi-channel approach
Why we need to move beyond keywords and focus on user intent behind queries
Why everyone (including SEO pros) needs to work on building up their EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)
Why video content is so important
Why we should focus on collaboration instead of creation
Why AI content is going to increase
How building communities can lead to potential customers
How you can use AI agents to streamline SEO processes
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Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are).
For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes.
But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication.
But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit.
And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant.
We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025?
How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same.
So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again.
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