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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: January, 2025
Jan 28, 2025

In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement?

Listen to all the tip episodes

Freebies:

  1. Free online training: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. SEO SOS Challenge

  4. Free SEO Nibbles Course

  5. Join the Misfits Entrepreneur Facebook group

 

Sign up for the Recipe for SEO Success Course

Jan 23, 2025

Keeping your customers click-happy 

What does the future of ecommerce look like?
Now, we’ve already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce.

What has changed, and what has stayed the same?
How can you continue to compete with the big brand names in this new age of AI?
Stick around and find out.

Tune in to learn:

  • What has changed in ecommerce over the last year
  • What technical aspects you should learn
  • What Google Shopping is
  • How Google Merchant Center works
  • Common UX mistakes ecommerce sites are making
  • What differences you can make to product descriptions for voice search
  • How AI is changing ecommerce business processes
  • How Louis keeps up with all the changes in ecommerce
  • Louis’s number-one tip for ecommerce owners

Useful resources: 

 

Head to episode notes 

 

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

Jan 14, 2025

It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT.

Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate ‘human-like’, and yes, I'm doing air fingers when I say human-like, text based on the input it receives.

It's a valuable tool, we love it, and lots of people are using it for SEO. Now, I want to give you some examples of how you can use it, say some prompts that might be helpful.

Listen to all the tip episodes

Useful links: 

Freebies:

  1. SEO SOS Challenge
  2. Free online training: Increase your website traffic (and sales)
  3. The Ultimate SEO Checklist

  4. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

 

Jan 7, 2025

What’s important to Google this year

So it’s been a while, thanks for Tooning back in.
As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I’m back and ready to face everything SEO has to throw at us in 2025.
But what do we think is coming down the tube?
How much will Chat GPT influence SEO?
Do the old methods still work?
Today I’m joined by one of my favourite SEO’s to talk through our predictions for the coming year.

Tune in to learn: 

  • Why it’s important to focus on UX (user experience) friendly sites

  • Why Google AI summaries are here to stay

  • Why SEO needs to become a multi-channel approach

  • Why we need to move beyond keywords and focus on user intent behind queries

  • Why everyone (including SEO pros) needs to work on building up their EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)

  • Why video content is so important

  • Why we should focus on collaboration instead of creation

  • Why AI content is going to increase

  • How building communities can lead to potential customers

  • How you can use AI agents to streamline SEO processes

Head to episode notes

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

Jan 6, 2025

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are).

For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes.

But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication.

But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit. 

And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant.

We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025?

How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same. 

So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again. 

Listen to all the tip episodes

 

Freebies:

  1. Free online training: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. SEO SOS Challenge

  4. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

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