When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there.
I’m beyond chuffed to see that that’s no longer the case. At a recent SEO event in Newcastle over half of the audience were women.
It’s great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a long way to go.
I still see articles featuring the top 100 SEOS and nearly all of them are middle-aged white men. (Usually with beards).
Today’s guest is passionate about amplifying women’s voices in SEO, and even has an upcoming event I’ll be speaking at. Let’s get into it.
Tune in to learn:
When Georgia got started in SEO
What made Georgia want to focus on building a strong SEO community for women
What has changed over the last few years in the SEO industry
How men can help support women in SEO
Who will be speaking at the Breaking Barriers IWD event
What Georgia’s community do to support each other and make online marketing life easier
What one area you should pay more attention to in your SEO
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Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness).
Kate discussed the importance of Google's EEAT framework for content creators to enhance their authenticity and authority in the digital landscape. She emphasized the need for content to reflect firsthand experience, demonstrate depth of knowledge, cite reliable sources, and establish a brand as a leader in its space. Kate also stressed the importance of transparency and strong signals in terms of reviews and testimonials.
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