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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: March, 2025
Mar 25, 2025

If you’re listening to this podcast, you’re probably already trying to save money by doing SEO yourself. 

But one of the biggest struggles for people doing DIY SEO is building backlinks. 

That’s often why they resort to using an SEO agency, and let’s be honest, good SEO agencies aren’t cheap.  

That’s because building quality backlinks takes a big amount of time. You’ve got to build the relationship, you’ve got to get the good content out there and even then it can take a while for those links to flow through. 

But today I’ve got an amazing guest on to talk about a revolutionary idea: Can you still rank well without link-building?

Sponsor love: 

Ready to uncover what's really holding your website back from Google Glory?

Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing.

Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel.

Tune in to learn: 

  • What a backlink is, and what it does

  • How you can still compete with competitors that invest heavily in backlinks

  • How small local businesses can create great content that organically gets shared online

  • How to assess what kind of content Google is prioritising in your niche or industry

  • How using Google Analytics can show you how people engage with your website

  • Why click-through rate is important to focus on

 

Useful resources: 

 

Head to episode notes

 

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

Mar 18, 2025

If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal and loving fans. It's going to be a combination of marketing, copywriting, SEO, a whole lot of hard work.

 

SPONSOR LOVE: 

Ready to uncover what's really holding your website back from Google Glory?

Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing.

Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel.

 

Listen to all the tip episodes

 

Freebies:

  1. Free online training: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. SEO SOS Challenge

  4. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

Mar 11, 2025

Connecting with community and promoting yourself

Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop.

But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore?

Today I’m chatting with a Local SEO expert about the latest advice, so stay Tooned.

Tune in to learn:

  • What local SEO is, and how it differs from normal organic SEO
  • How search intent and local results work
  • How to appear on the local pack
  • Why your Google Business Profile is so important
  • How to appear in the top three of the map pack
  • Why the Q&A section of your Google Business Profile is so powerful
  • How to manage negative reviews 
  • How local link building differs from regular link building. 
  • How to connect more within your community to raise awareness of your business

SPONSOR LOVE: 

Ready to uncover what's really holding your website back from Google Glory?

Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing.

Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel.

Useful resources: 

 

Head to episode notes 

 

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

Mar 4, 2025

It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both?

Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious search engine rankings soar. Let's get stuck in.

Listen to all the tip episodes

 

Freebies:

  1. Free online training: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. SEO SOS Challenge

  4. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

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