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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: August, 2025
Aug 19, 2025

Posting on platforms with purpose 

For the last few years, we’ve all been a bit single-minded.
Google, Google, Google
And that makes sense, Google's market share has consistently been around 90-95% globally, but it’s slipping.
And platforms like ChatGPT come along and blow everything out of the water, perhaps it’s time we got a little bit more search-agnostic.

Not sure what I mean?
In this episode, we’ll explain all.

Tune in to learn: 

  • What search agnosticism is
  • What sites and social platforms are now used as search engines
  • Why writing for humans first, search engines second is key
  • How to decide what content works best for each platform
  • How search agnosticism changes the way you write and do keyword research
  • How to be more strategic with your content 
  • Jessica’s top tips for being more search agnostic

 

Useful resources: 

 

Head to episode notes 

 

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

Aug 5, 2025

Getting started with quizzes, surveys and calculators

Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory.

Today we’re sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes.

These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO.

So if you’re sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs.

Tune in to learn: 

  • How interactive tools and calculators can help SEO

  • How to decide what kind of interactive tool is relevant to your audience

  • How you can draw people to your site with keywords leading to an interactive tool

  • How quizzes can lead to PR and backlink opportunities

  • How to get started setting up surveys and quizzes to put on your site

  • How to promote your new interactive tool once it’s live

  • Why you should follow up with an email flow

  • What to put in the email flow to keep customers in your funnel

  • Why rushing the process is a common mistake people make when setting up an interactive tool or quiz

  • Steven’s favourite tools to make online surveys, quizzes and tools

 

Useful resources: 

 

Head to episode notes 

 

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

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