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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: March, 2026
Mar 24, 2026

Hello, lovely humans, Kate Toon here and I'm sad to say that this is the final episode of the Recipe for SEO Success Podcast. Since around 2015, I've cooked up nearly 300 episodes with brilliant guests from tech tinkerers to content nerds. It's been a lot of fun. Thank you for listening, learning, and laughing with me.

Tune in to learn: 

  • Why I’m moving on from the Recipe for SEO Success

  • How to keep your site relevant and user-friendly

  • What’s next for me

Head to the show notes. 

Useful resources: 

 

Mar 17, 2026

What still works, and what was overhyped

Hello SEO beasts.  Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success.
Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we’ve arrived at the penultimate episode of this podcast.
And who better to help us cross the finish line than my very first guest, the moustachioed maestro of marketing himself: Rand Fishkin.

I’m keen to hear how Rand thinks the marketing market place has changed over the last decade or so.

What he misses, what he’s glad we’ve left behind.

Also, where he thinks we’re heading in this world of AI?

We’re going to talk beyond blue links and into the messy, magical world of podcasts, newsletters, communities, and those shadowy corners of the internet where great marketing quietly happens. 

Let’s get stuck in.

Tune in to learn: 

  • Stepping Away from SEO: Rand and Kate's Journey

  • What Marketers Believe Now vs 2015

  • Overhyped Trends: Mobile-First, Voice Search, and AI Job Losses

  • Which platforms work best for different types of businesses

  • Zero-Click Results and the Future of Search

  • What Still Works: Copywriting, PR, and Email

  • What’s next for Rand

 

Useful resources: 

 

Head to episode notes 

 

Freebies:

  1. The Ultimate AI SEO Checklist
  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

 

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