When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO.
He replied that yes it was possible, but they wouldn't be doing SEO at the same level as some highly paid Search Engine Optimisation guru.
And I couldn't agree more, we've had some amazing experts on this podcast already and their level of knowledge is EXTREME.
But can a small business handle the basics, even the intermediate requirements of a good solid SEO strategy?
In this episode I talk to four small business owners who have decided to take control of their own SEO. - and find out whether it's a been a SEO success or a giant fail.
Tune in to learn:
www.therecipeforseosuccess.com
If there’s one thing I get asked by my SEO students at least once a week, it’s ‘Are Wix websites any good for SEO?’
And I get it. Wix is an easy to use platform that allows even the least technical beast to build a site quickly and easily.
I know that you want it to be great for SEO – because then life would be so much easier. But is it?
In this episode I’m going to compare both platforms and give you my honest opinion about whether Wix is really SEO-friendly, and how it compares to my favourite platform: WordPress.
Tune in to learn:
Podcast episode:
Website: https://www.therecipeforseosuccess.com
The words “duplicate content penalty” strike fear in the hearts of business owners.
And there are a lot of myths surrounding this topic so today we’re going to bust some. In this episode I’m going to take you through what duplicate content really means, how to find it, the different types of duplicate content and some easy fixes.
"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin…..”
Tune in to learn:
https://therecipeforseosuccess.com/duplicate-content-how-to-find-it-fix-it-and-does-it-really-matter
Facebook - it’s the social media platform we love to hate.
Business page owners will know the struggle of trying to cut through the noise and get your posts seen. Some statistics say that even with the people who’ve taken the time to like your page, could only be seeing 2% of your content.
So how does Facebook’s news algorithm really work and what do we need to understand to get our content seen by more potential customers - without having to pay for ads.
Today I’m chatting with Marie Page, Author, Speaker and Co Founder of The Digiterati about Facebook’s mysterious algorithm.
Tune in to learn:
We all know the feeling as we wait, and wait, (and sometimes wait some more) for the page to load. Do we hang around or do we click away and find a faster site?
Well Google feels the same way, the school of thought is that while Google doesn't reward faster sites, it probably doesn't give slow sites a whole lot of love and this could see them slipping down the ranks.
In this episode I chat with Vahe about simple tips we can use to speed up our lazy old websites.
Tune in to learn:
Episode: https://therecipeforseosuccess.com/speed-speed-sluggish-website/
Website: http://www.therecipeforseosuccess.com
So today we’re talking all about content marketing, how to use blogs, videos, graphics and other media to increase sales, improve customer loyalty, drive awareness and get a better return on your investment.
it’s a pretty big subject and can sometimes feel a little overwhelming, but don’t worry we’ve got ten simple tactics you can start using today.
So if you want to learn and how to stimulate more interest in your products and services and build rapport and authority with your customers, this is the show for you.
Website: http://www.therecipeforseosuccess.com
We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human!
So I was delighted to get the opportunity to chat with John Mueller, Webmaster Trends Analyst at Google. Yes a real live Google human!
John is someone I’ve been following for a long time, he provides excellent advice and answers to people all around the worlds so I’m super happy to have him here on the show.
Today John is going to be answer questions from students of my SEO ecourse, and I LOVE SEO community as well as giving us exclusive insight into what Google has planned for 2017.
So if you want the inside track on all things Google this is the show for you!
Tune in to learn:
Episode: https://therecipeforseosuccess.com/ask-google-qa-john-mueller/
Website: http://www.therecipeforseosuccess.com.au/
Google Penalties, two words that strike fear into the hearts of Small business owners everywhere. There are so many myths and so much misinformation about Google Penalties that I wanted to clear it up - and so I’m speaking today with Andre Weyher, a long time internet buddy and an ex Google person!
We’re going to take you through the ABCs of Google Penalties, why they happen and how to deal with them. According to Matt Cutts there are over 400,000 manual penalties that are applied every month, so this is important stuff people.
So if you’re scared you’ll one day get a smack on the bottom from the Google gods, this is the episode for you.
Tune in to learn:
Episode: http://www.therecipeforseosuccess.com.au/google-penalties-facts-insider
Website: http://www.therecipeforseosuccess.com.au/
In this week’s podcast we’re talking about links, but not just any old links. BAD LINKS and we’re going to explain – what to do when good links go bad.
There are lots of reasons that you can find bad links pointing to your website, perhaps you paid for some cheap links on Fiverr, perhaps you used a dodgy SEO company or maybe they just showed up and you have no idea how.
Today with the help of Sha Menz I’m going to tell you how links can negatively affect your ability to rank, how to find them, and how to fix them.
Tune in to learn:
Episode: http://www.therecipeforseosuccess.com.au/backlinks-what-to-do-when-good-links-go-bad
Website: http://www.therecipeforseosuccess.com.au/
Google My Business, we all know it’s an awesome way to promote your business locally, but why does it have to be so dang complicated?
In this week’s pod we to tackle all the basics of Google My business as well as some top advanced tips. It’s the perfect pod for newbies wanting to set up a Google My Business page, and established businesses who want to make sure they’ve ticked all the boxes.
Tune in to learn:
Episode: http://www.therecipeforseosuccess.com.au/google-business-tips-strategies-boost-business
Website: http://www.therecipeforseosuccess.com.au/
In today’s episode taking a look at some of the popular SEO tools on the market. Not with our SEO Consultant hats on but with our small business hats on.
Good SEO tools don’t come cheap and as a small business owner, trying to either manage their own SEO or at least take an interest in what their SEO agency is up to, it can be hard to decide which tool is best.
Today we’re going to look at the pros and cons of each tool and the cost involved, to help you make a more informed decision.
Tune in to learn
● Which tools is the best for keyword research
● Our favorite tech analysis tool
● The best backlink tool
● The overall winner of our fave SEO tool discussion
Show notes: http://www.therecipeforseosuccess.com.au/seo-tools-the-good-the-bad-and-the-crappy/
In today’s episode we’re talking all about optimising your website to make it a better experience for your customers. We know it’s important to rank number one, but what if when you hit the top spot, and the traffic starts coming it’s still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we’re going to find out why and fix the problems.
Tune in to learn:
● How user journeys work
● Great tools to track your customers’ journey
● Common user experience mistakes
● Our tips on how to improve the user experience on your site
● Which questions you should be asking your users
http://www.therecipeforeseosuccess.com.au
On today’s podcast, we’re talking about some of the mistakes the ecommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors.
Tune in to learn:
Show notes:http://www.therecipeforseosuccess.com.au/ecommerce-seo-6-silly-mistakes/
Website: www.therecipeforseosuccess.com.au
I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me.
Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts.
Tune in to learn:
Show notes: http://www.therecipeforseosuccess.com.au/my-seo-story-how-i-succeeded-in-seo-and-how-you-can-too
Website: www.therecipeforseosuccess.com.au
Why these old black hat tactics are not a good idea
Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time.
Tune in to learn:
> Why buying back links isn't a great idea
> Whether commenting on blog posts adds value
> Why buying lots of domain extensions is kinda of pointless
> The pros and cons of article submissions
> What text you should use when linking back to your website.
Show notes: http://www.therecipeforseosuccess.com.au/dodgy-seo/
Video: https://youtu.be/U1ugLQqZ9Zg
Website: www.therecipeforseosuccess.com.au
Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites.
Show notes:http://www.therecipeforseosuccess.com.au/google-amp-for-small-business/
Video: https://www.youtube.com/watch?v=gkvV8bFMjmM
Website: www.therecipeforseosuccess.com.au
In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index.
Tony McCreath is an SEO expert based in Adelaide running Web Site Advantage. He began fiddling with computers at age 16 and began optimizing websites in 2004. He’s been running his business for 6 years and now focuses on more specialised subjects like technical consultations and structured data implementations.
Show notes: http://www.therecipeforseosuccess.com.au/schema-explained-tony-mccreath/
Video: https://www.youtube.com/watch?v=1yVa59kngQo
Website: www.therecipeforseosuccess.com.au
Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes.
Tune to learn:
Peter Mead is a WordPress SEO Specialist based in Melbourne with a passion for Digital Marketing and Growth Strategies. He is also a speaker and presenter for several industry groups and events. Peter is active in the SEO community including the Melbourne SEO Meetup and Search Marketing Professionals.
Show notes: http://www.therecipeforseosuccess.com.au/wordpress-seo-peter-mead/
Video: https://www.youtube.com/watch?v=EqK0rZcGGcw
Website: www.therecipeforseosuccess.com.au
Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com.
I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb!
Show notes: http://www.therecipeforseosuccess.com.au/seo-small-business-interview-rand-fishkin/
Video: https://www.youtube.com/watch?v=jW5tOXslB5Q
Website: www.therecipeforseosuccess.com.au
Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick. He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing.
Show notes: http://www.therecipeforseosuccess.com.au/getting-to-grips-with-google-interview-with-barry-schwartz/
Video: https://www.youtube.com/watch?v=j0uZAPegkMo
Website: www.therecipeforseosuccess.com.au
Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout. Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it.
Show notes: http://www.therecipeforseosuccess.com.au/content-marketing-made-easy-with-neil-patel/
Video: https://www.youtube.com/watch?v=72R7_pHSNWU
Website: www.therecipeforseosuccess.com.au