Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes.
Joining us at the table is the insightful Jason Mun, who's here to guide us newbies through this ever-evolving landscape. So sharpen your SEO forks and knives because we're about to serve up some seriously actionable advice that'll have your e-commerce efforts rising to the top, like a perfectly baked souffle. Let's get cooking.
Tune in to learn:
What Google has recently changed in the SERPs that impacts ecommerce businesses
How to be featured in Google’s SERP organic shopping carousel
What impacts your ability to appear in the carousel
How product reviews can help boost your visibility
How labels can help you advertise your sales in Google Merchant Center
How you can reduce your workload and optimise your products
How Google’s brand knowledge panel works
Jason’s advice for ecommerce stores trying to build up their brand entity
How important category pages are, and why you should focus on them.
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