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Now displaying: Page 1
Apr 28, 2022

Appealing to the humanity of the masses

 

Have you noticed that your buying choices are often not defined by price or even product features but by how you feel about a brand?

We want to buy from brands that we feel have values that are aligned with our own, but to do this, brands need to market intelligently and emotionally.

They need to appeal to our humanness.

So how do we do this?
It might seem relatively straightforward if you’re a one-human band, but what about larger businesses?
How do we show up as real humans in everything we do, how much is too much, and when is caring sharing, oversharing?

Today we’re going to chat about the best ways to show up online as glorious human beans and make genuine connections with your audience.

 

Tune in to learn:

  • What human to human marketing is
  • Human to human marketing done well: examples of individual and larger brands doing it right
  • How to show your brand values online
  • How to overcome your fear of being more open with your audience
  • 3 simple tactics to humanise your brand
  • How to differentiate yourself from everyone else
  • Human to human marketing fails: What to avoid
  • Jenn’s top tip for H2H marketing
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