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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: Page 1
May 2, 2023

Leaving your audience satisfied with every click

So you have your beautiful new website.
You’ve carefully written the copy and paid an arm and a leg for a fancy pants design, you’ve even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site.


But you’ve noticed something odd when you look at Google Analytics.
Your time on site is low.
People are only viewing one or two pages.
And your conversions are lower than worm doing a limbo.

‘What went wrong?’ you cry, gnashing your teeth.
Well it could be your user experience.
How people enjoy and consume the content on your site, and travel from point a to point b.

Perhaps there are 15 steps before I can check out.
Perhaps the font is so small it needs a microscope to read.

Or the buttons have grey copy on a grey background.

User experience is crucial not just for … the users, but also to please the Google beast, so lets dig into this topic today.

Tune in to learn: 

  • User experience: what it is, and how it differs from accessibility

  • How to measure user satisfaction

  • Why engagement is so important to SEO

  • Which good engagement metrics to focus on

  • The pros and cons of heat mapping tools

  • Kevin’s best heat mapping tool recommendations

  • Which GA4 reports you should focus on

  • How marketers should approach SEO content in 2023, compared to 2013

  • Kevin’s number one tip to improve user experience

Useful resources: 

Head to episode notes

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

 

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