Info

The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
RSS Feed
The Recipe For SEO Success Show
2021
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
September
August
July
June
May
April
March
February
January


2019
November
September
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
June
April
March
February
January


2016
December
November
October
September
August


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Sep 28, 2021

Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content?

It’s all in the words, my friend.

You might even say that words are the KEY.

And that’s why today we’re revisiting the topic of Keyword Research.

Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect of your website structure, your content, your customer journey, and your conversions.

Understanding concepts like user intent, volume, traffic, click-through rate, keyword difficulty, and knowing when it’s best to go short or go long is all part of your SEO strategy.

So today we’re going to dig deep into smart keyword research, and how to get the right audience to your website.

An audience that engages, and buys.

 

Tune in to learn:

  • What a keyword is
  • The difference between short and long-tail keywords
  • Why you should rank for hundreds of keywords, not just one
  • Different keyword list brainstorming techniques
  • Narrowing it down: how to settle on your chosen keywords
  • What keyword grouping is, and how to find your focus keyword
  • Best methods: research a mega list of keywords for your site, or focus on a page by page (or product by product) basis
  • Ranking myths: Why using the same keyword on every page won’t necessarily help you rank for it
  • Ranking myths: Why you don’t need to use “near me” as a keyword in title tags and on page to rank for Near me searches.
  • Handy keyword research tools to save you time
  • Kristal’s top keyword research tips

 

0 Comments
Adding comments is not available at this time.