Keywords, we’ve covered them before and we’ll cover them again.
Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used.
Especially on low-grade SEO copywriting courses (shh, naming no names).
These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description.
But with Google’s improvements in understanding the context of our content, (the why behind the what), the deeper intelligence around natural language process (hello Bert), and the fundamental improvements in learning how language itself works, these old school ideas won’t help you get found.
So today we’re going to bust some myths, refresh some memories and get back to the basics of keyword research.
Tune in to learn: