Bonjour mon petite SEO beasts.
Today we’re talking about longevity in SEO.
These days everyone is looking for a quick fix, fast engagement, the dopamine hit of an easy like.
But the truth is that solid SEO strategy takes time.
As I like to say, SEO is for life, not just for Christmas.
It can take a long time to get the needle moving, undo previous bad work and build up authority.
But once you get your SEO firing, the results last a very long time.
I have posts I wrote back in 2009 that still deliver consistent traffic to my site.
And my SEO has weathered the storm for 13 years, through a gazillion algorithm updates, with very little movement.
Our friend Rand Fishkin refers to SEO as a heavy flywheel; difficult to get started, but once it’s going, not so much effort is required.
So today I’m chatting with Alizée about how we ensure our SEO strategy is built for the long term and how to resist reacting to every little change.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/seo-that-lasts-solid-strategies-that-stand-the-test-of-time-with-alizee-baudez-newbie/
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Hearing great SEO advice is one thing but is it actually doable?
I started the reality SEO episodes to illustrate how the teachings here and in my course, really impact small businesses.
You can hear the truth direct from real SEO beast’s mouths.
Like Norelle Hentschel, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an avid herbalist.
We’ll talk about how Norelle was able to give her online naturopathy a healthy dose of SEO, and the challenges she’s faced along the way.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-norelle-hentschel-turning-search-queries-into-traffic-driving-content/
Freebies:
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Are you content with your content?
I’d say that most of us aren’t.
And yet we know that great content is the key to building a brand, creating trust, and becoming well known for what we do.
But there are so many options.
Should we be creating blog posts, guesting on podcasts, creative videos, dancing on reels, or going live?
How can we be everywhere?
And yes I know we’d all love to go viral, but if you tuned into my episode with Mr. Rand Fishkin, you’ll know that going viral is about as useful as something very unuseful - if it isn’t relevant to what you offer.
So how do we direct online attention to our business in a meaningful way with good, relevant content?
Well, today I’m talking to Shannon Morrison to get all the answers on how to build authority online with smashing content marketing tactics.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/develop-better-content-by-going-beyond-the-avatar-with-shan-morrison-newbie/
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Check out my new podcast, Clever Copy Chats for some in-depth SEO Copywriting knowledge.
Whenever I’m in a copywriting group I see the same comments.
“SEO ruins conversational copy.”
“SEO ruins conversion copy.”
“You don’t need to use keywords any more. Google will work it out.”
“SEO copy is boring copy.”
(Heavy sigh)
These kinds of comments show a fundamental misunderstanding of what SEO copywriting is and how it works.
And these copywriters who think that Google will magically work out where to rank you no matter what you write on the page, well they’re either naïve or just plain lazy.
If anything great SEO copywriting is even more important now than it’s ever been.
I’m going to get back to basics and give you an overview of the important elements in SEO Copywriting, and a few tips on how to please humans and Google too.
From feedback, I find the Reality Episodes are a crowd favourite.
Yes, it’s great hearing from super-duper SEO and marketing experts, but what about the real humans chipping away at marketing goals, trying to woo Google, slippery up their funnel, and smash their socials?
Is all this advice actually doable?
Well, today I’m chatting with Anthea Digby-Smith, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a hairdresser extraordinaire.
We’ll talk about how Anthea was able to give her online haircare business a total SEO makeover, and the challenges she’s faced along the way.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-anthea-digby-smith-taking-the-time-to-revitalise-my-local-seo/
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You’ve built a beautiful site.
Your mum loves it.
You’ve even paid your developer for a super SEO package.
So everything should be right, right?
But for some reason when you Google yourself nothing’s coming up,
Or maybe just a measly page or two.
And you have no idea why.
Or perhaps you’re pumping out content on your blog and for some reason, it’s still not getting indexed as fast as you would like.
This week we’re talking all about crawling and indexing.
How to check, how to fix and the best tips for making sure your content is as findable as a findable thing.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/why-isnt-my-site-indexed-site-crawlability-troubleshooting-with-gaston-riera-newbie/
Freebies:
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I've made a few hundred or so episodes myself, but honestly, most leave me wanting. They're all so dry, so earnest, so teachy.
All mega famous copywriters dispensing blobs of copy knowledge down from their lofty plinths.
Most of the folk interviewed aren't even copywriters anymore, they've moved on to being course creators and moguls.
So I wanted to create a podcast that gets back to the sticky, awkward, gloriousness of being a day today copywriter.
The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day.
So come with me on a journey through colons and interrobangs.
Through client Zooms and last-minute amends, we'll have some laughs and learn a thing or two along the way.
Grab a coffee and join me on Clever Copy Chat.
Okay so you’ve listened to all the episodes of the Recipe for SEO Success podcast, you’ve done my fabulous courses, and put in the hard SEO hours.
The Google beast finally understands who you are and the traffic is pouring in.
But how do you turn casual browsers into sales?
How do you move people from your page to a purchase?
Today we’re talking about how to turn SEO juice into sweet sales nectar.
How to turn cold chips into hot potatoes.
SEO got you this far, what next?
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/seo-got-you-the-lead-now-what-with-russell-pearson/
Freebies:
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Have you noticed that your buying choices are often not defined by price or even product features but by how you feel about a brand?
We want to buy from brands that we feel have values that are aligned with our own, but to do this, brands need to market intelligently and emotionally.
They need to appeal to our humanness.
So how do we do this?
It might seem relatively straightforward if you’re a one-human band, but what about larger businesses?
How do we show up as real humans in everything we do, how much is too much, and when is caring sharing, oversharing?
Today we’re going to chat about the best ways to show up online as glorious human beans and make genuine connections with your audience.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/human-to-human-marketing-with-jenn-donovan-newbie/
Freebies:
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Keywords, we’ve covered them before and we’ll cover them again.
Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used.
Especially on low-grade SEO copywriting courses (shh, naming no names).
These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description.
But with Google’s improvements in understanding the context of our content, (the why behind the what), the deeper intelligence around natural language process (hello Bert), and the fundamental improvements in learning how language itself works, these old school ideas won’t help you get found.
So today we’re going to bust some myths, refresh some memories and get back to the basics of keyword research.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/keyword-research-myth-busting-and-back-to-basics-with-joh-kohler-newbie/
Freebies:
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In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.
I get all sorts passing through my slippery funnel of courses and resources: marketing professionals, copywriters, e-commerce owners, web developers, and real business humans.
Today we’re talking to Jude Love, a former student of The Recipe for SEO Success Show, a member of The Digital Masterchefs, and an absolute personal branding beast.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-jude-love-how-i-went-from-seo-curious-to-seo-confident/
Freebies:
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We all know that robots are taking over the world.
If you’re a fan of Black Mirror it’s pretty clear we’re headed for a Terminator future.
And while I’d like to feel bleak about that, I won’t.
This is a marketing podcast, after all, so let’s talk about when robots work for good.
When AI can save you time and money.
When using automation and bots can actually improve your customer service rather than ruining it.
For yes today we are talking Chatbots.
Now as a copywriter I’ve written a fair few bots for myself, I’ve also set one up to work on my Facebook page, but I haven’t fully embraced the opportunity.
And boy is that opportunity big.
Today we’re talking to Dan Pinne, chatbot guru and member of my Digital Masterchefs Community, about how to use chatbots to revolutionise your business in a non-Arnold Schwarzenegger way.
Tune in to learn:
Everyone wants to go viral.
(I’m doing air fingers, I know you can’t see them, but believe me.)
Whether it’s for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post.
We all dream of the traffic tsunami and the potential that has to lead to cold hard sales.
But is it just a happy accident, or an artful strategy?
Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of audience research startup SparkToro, on the show.
He’s going to explain how going viral is much more nuanced than you might think.
And that if you put in the work, you can draw in the masses to your brand with well-crafted content that not only gets attention but warms the wiggly bits of your customers too.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-to-go-viral-with-rand-fishkin-newbie/
Freebies:
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Taking measured steps into digital advertising In my Reality SEO series, I interview real-life humans who’ve changed their digital marketing and SEO strategy for good and used simple techniques to transform their business and brand. These episodes include practical, doable advice and tips from people just like you.
Find out why mad-cat marketer, Mitchell Beattie, decided to pivot from the world of wine to help other businesses perfect their marketing strategy, what got him on the path of SEO, what his biggest learnings have been, and his top tips for small businesses.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-mitchell-beattie-dont-let-your-marketing-drive-you-mad/
Freebies:
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Build up your business by expanding your network I’ll admit when it comes to social media, my least favourite platform is LinkedIn. It’s like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over the years I’ve had sporadic attempts to rekindle my LinkedIn love. But it still leaves me with a deep-rooted sense of meh. Today we’re going to change all that. We’re straying from the SEO path to talk all things LinkedIn.
Why it still matters, how to make the most of it for your business, and our special guest Jo Saunders is going to share her number one tip for making LinkedIn a powerful tool in your social media tool kit.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/the-art-of-using-linkedin-to-future-proof-your-business-with-jo-saunders-newbie/
Freebies:
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Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I’ll be running through my opinion of what’s next, what’s changed, and what remains the same. Will you agree?
Well, that remains to be seen, or heard.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/7-seo-predictions-for-2022-with-kate-toon/
Freebies:
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Not only was Rand my first ever guest on the podcast, he’s also been a huge influence on my SEO career and a veritable font of knowledge and ideas.
I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing – and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners.
It’s a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy!
Show notes:
https://therecipeforseosuccess.com/digital-marketing-qa-with-rand-fishkin/
Website:
https://www.therecipeforseosuccess.com.au/
Crawlability is super important for your website.
Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial.
We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled.
We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that doable.
Tune in to learn:
9 experts share their best advice for 2019
I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year
Many of these awesome humans will also appear on future episodes of the podcast so stay Tooned for those episodes too.
Tune in to learn:
Show notes:
https://therecipeforseosuccess.com/whats-your-number-one-digital-marketing-tip/
Let’s be honest, most of us are scared of SEO agencies.
We’ve heard too many horror stories.
Of people being bamboozled, misled, ripped off, and left with sites riddled with dodgy backlinks, poor optimisation, and woeful rankings.
So what do we do?
How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less.
Today, I’m chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you’re looking for an agency, you find a good one.
And if you are an agency you sustain a good reputation.
Tune in to learn:
International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.
Most of us struggle with getting to rank locally, so do we really need to care about international SEO?
Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.
In this episode I’ll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip-top condition.
Tune in to learn:
Show notes: https://therecipeforseosuccess.com/international-seo-a-beginners-guide/
Website: www.therecipeforseosuccess.com.au
Show notes: http://www.therecipeforseosuccess.com.au/seo-small-business-interview-rand-fishkin/
Video: https://www.youtube.com/watch?v=jW5tOXslB5Q
Website: www.therecipeforseosuccess.com.au
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.
Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans.
Today we’re talking to Bec Slack, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an online educational toy store co-owner.
We’ll talk about the challenges she faced taking on a pre-existing business, and if learning SEO and Digital Marketing for a toy store is all fun and games.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-bec-slack-why-customer-care-is-everything/
Freebies:
Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content?
It’s all in the words, my friend.
You might even say that words are the KEY.
And that’s why today we’re revisiting the topic of Keyword Research.
Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect of your website structure, your content, your customer journey, and your conversions.
Understanding concepts like user intent, volume, traffic, click-through rate, keyword difficulty, and knowing when it’s best to go short or go long is all part of your SEO strategy.
So today we’re going to dig deep into smart keyword research, and how to get the right audience to your website.
An audience that engages, and buys.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/keeping-up-with-keyword-research-with-kristal-audain-newbie/
Freebies:
Sign up for the Recipe for SEO Success Course