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The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Jul 20, 2021

When was the last time you checked out your Google My Business profile?
Now this is not a set-and-forget project, people.

Much like planting a bushy hedge, your GMB listing needs love and attention.

Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowering promo.

Occasionally you get pests or spammy reviews, and you need to know the best way to treat them, organically of course.

Is the bush analogy wearing thin yet? I don’t think so.

Anyhow, today we're going to be looking into some of the common questions that arise and how to make your Google My Business profile bushy and flourishing.

 

Tune in to learn:

  • How smart businesses are using their Google My Business listings to stay on top and win more business
  • Why your business may not be showing up in GMB
  • How to stay in Google’s good books by following the Google My Business Compliance Guidelines
  • How to tackle spammy listings and reviews
  • What to do if a genuine review is removed by Google
  • How to reinstate your listing if it has been suspended

 

Jul 6, 2021

What do you think about when you think about brand?

A sexy colour palette, logo, a particularly snazzy font?

Obviously, branding is way more than that.

But it's amazing how much the colours, or logos we use can impact how our customers see us.

And of course, there's actually a psychology behind branding that uses science to match your brand, to your business goals, and your mindset.

And if you get strategic about your brand, it can of course build a bulging bank balance.

So today we're straying slightly away from the SEO path to talk about brand psychology.

 

Tune in to learn:

  • What brand psychology is
  • How to use science to make your brand more appealing
  • How your brainpower and senses impact your brand and business
  • How multiple senses can be used in marketing
  • Why it’s vital to be consistent in your branding
  • How science influence the colours and fonts in your brand
  • Lisa’s top tips on branding

 

Jun 22, 2021

Pinterest, remember that?

I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project.

But I never took it seriously from a business point of view.
And maybe I should have done.

For those living in a hole, Pinterest is a social media platform that allows users to “pin” images and articles to their board.

People set up boards for anything from outfits to holiday destinations, makeup ideas, to dream cars.

But as well as a fun way to be creative, it can also be an incredible business tool for getting all kinds of products and services found online.

So this week we’re pinning our hopes on our Pinterest expert to tell us how to use this platform to boost our website traffic and our sales.

 

Tune in to learn:

  • Pinterest: What it is, who uses it, and how long it’s been around.
  • What makes Pinterest so valuable to businesses
  • How Pinterest can work for your service-based business
  • What being a Pinterest SEO means
  • Algorithms: Pinterest vs Google
  • How to get started on Pinterest today
  • Simone’s tips for optimising your Pinterest account
Jun 8, 2021

Grappling the Google SEO beast takes time and effort, I know.

Once we’ve started our journey we need to check our progress and build on our success.

Measuring progress means we usually check loads of data and all the data lives in different places.]

You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke.

Then we have to spend ages trying to make sense of it all.

Before we know it, we’re down the SEO data rabbit hole. Or if you’re like me, you give up and go and fiddle with Instagram instead.

So imagine if there was a tool that could pull all your relevant SEO data into one place.

A tool that allowed you to see all the information you need to know quickly and easily.

You’d finally have the SEO superpowers you need to make useful, strategic decisions about your marketing efforts.

Well, that tool exists and today we are talking about it.

Get ready!

 

Tune in to learn:

  • Why SEO data is important to your business
  • Which core metrics you should be looking at
  • Which SEO tools will give you the data you need
  • How to create a strategic Google Search Console SEO report
  • How Supermetrics can save you time, make better business decisions so you can focus on the right stuff
  • How to set up with Supermetrics, and what kind of reports it delivers
  • How useful running Google Ads alongside your SEO strategy is
  • Anna’s tip for analysing your SEO data and making good marketing decisions

 

May 25, 2021

Do you have a website?

Congratulations.

Give yourself a little pat on the bottom. You could already be on Google’s radar.

Maybe.

Because building a website is one thing, but building an SEO-friendly website is quite another.

Today I’m talking about WordPress websites and avoidable SEO mistakes I often see.

Mistakes that kill your flow of Google juice and ruin your customer karma.

I’ll take you through what to avoid, how to fix past errors, and how to ensure you have a good flow of Google love to your site.

 

Tune in to learn:

  • What is WordPress and why is it awesome?
  • The most common mistakes we see with WordPress websites
  • How to fix those SEO errors
  • WordPress themes that help avoid mistakes
  • Things to know about Gutenberg and WordPress
  • More about WordPress website technical audits and support

 

May 11, 2021

So perhaps you’re a new business considering taking the plunge into the Shopify pool.

Or maybe you’ve taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch.

And no matter what you’re selling – whether it’s fun pool floaties, funky garden gnomes, or eco-friendly fashion –  you know you need to rank well on the search engines to reach new customers.

So today I’ll be chatting with my favourite Shopify proKerri Bennett, and we’ll be covering the top ten mistakes people make on Shopify and how you can avoid them.

 

Tune in to learn:

  • What Shopify is
  • The importance of choosing the right theme
  • Why your theme needs to be mobile-friendly
  • What benefits Shopify has over WordPress
  • How to navigate the app store
  • Why you should be putting more attention into your collection pages
  • How many H1’s are the right amount.
  • What steps you should be taking for SEO
  • Why bigger isn’t necessarily better with your images
  • When you should upgrade your theme version.
  • How to preserve your theme before adding new apps or changes.

 

Apr 27, 2021

Tik Tok. It’s the widely talked about short-form video sharing platform.

Most think it’s for bright young things, who can dance about and skateboard off high things.

While it’s mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day.

It’s also hugely powerful for business.

IF… you know what you’re doing.

Today we’re straying from the SEO path to talk Tik Tok and how you can use this to your advantage.

 

Tune in to learn:

  • Tiktok: What it is, and how it can help your business
  • What makes Tiktok unique from other video-sharing platforms
  • How secure Tiktok is, and alternatives (eg. Reels)
  • How to get started making your first TikTok
  • Advice for getting your videos seen
  • How product and service based businesses can appeal to their audiences
Apr 13, 2021

Do you have a crystal ball?
Or a set of runes?
Or are you pretty dang good at deciphering tea-leaf patterns in your mug?

No? Well if you can’t see the future, how are you going to predict the future of your marketing campaigns?

How are you going to forecast results?

So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results.

But today I’m talking to one of the SEO greats about how to use human ingenuity, apps, and insight to foresee the traffic your SEO efforts will bring to your website.

 

Tune in to learn:

  • What SEO forecasting means
  • Where to start when planning an eCommerce SEO campaign.
  • The two main ways to increase your site traffic.
  • Tips to get more clicks on existing results with Click Through Rate (CTR) Optimisation.
  • How you can project CTR-based traffic increases.
  • How you can project future financial gain, and which tools can help.
  • How seasonality can affect your projections.
  • The differences between projecting for service-based businesses and eCommerce businesses.

 

Mar 30, 2021

Ah those pesky Search Engine Results Pages, they seem to change every single day.

And working out what is what can be incredibly confusing for the newbie, and even the oldbie.

Today we’re going to take you through it.
Step by step.
Element by element.

We’ll name them, explain them and tell you how to optimise for them.

By the end of this episode, you’ll be a SERP Pro!

 

Tune in to learn:

  • Which factors impact personalisation.
  • The increase in ads on Google.
  • Different Snippet types and how to nab them.
  • What the local pack is and how it’s influenced by user location.
  • What the knowledge graph panel is,
  • Which searches spawn a knowledge graph panel
  • Alan’s tips for creating a combo with your title tag, meta description, and URL that drive ranking and click-through.

 

Mar 16, 2021

Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing.

Because of course, they all help improve your SEO.

This week it’s a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block.

Clubhouse.

Some of you may already have dipped your toe in the Clubhouse pond, only to discover it’s full of willy-waving 7-figure entrepreneurs, and heart-centred coaches talking about authentic brands.

Some of you might have discovered amazing new connections and chums to banish the loneliness.

Or perhaps you think it’s a social media app too far and really can’t be arsed.
Or you’re on Android and just have to wait.

But in this episode, I'm going to give you the ultimate guide to Clubhouse.

How to get started, how not to let it take over your life, and how to turn it to your digital marketing advantage.

 

Tune in to learn:

  • What is Clubhouse?
  • The language and etiquette of the platform
  • How to get started
  • How to write your bio
  • How to moderate a room
  • How to start a club and moderate a room
  • Who to follow
  • How to improve your Clubhouse confidence
  • How to use Clubhouse to build your brand

 

Mar 2, 2021

In the world of digital marketing, there are oodles of people promoting their SEO services.

Some promise overnight, top-ranking results like a bad pimple-cream ad.
“One-time application, the results will shock you!”

If it sounds too good to be true, it probably is.

Some will tell you what you want to hear, with the hope that you won’t actually look into the results too closely.

So how do you find a solid, trustworthy SEO Agency?
How much SEO knowledge should you have before hiring one?

Today I’m going straight to the source to get the inside scoop from a real, live founder of an SEO agency.

 

Tune in to learn:

  • What services SEO agencies provide
  • How Alex went from an SEO newbie to founder of a digital growth consultancy.
  • Common misconceptions about SEO agencies
  • How competitive the world of SEO Agencies is
  • What to look for in a reputable agency
  • Red flags to avoid in SEO services providers
Feb 16, 2021

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing.

Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans

Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things.

This week I’m talking to Gavin Hodgins, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Gavin runs FloatPac and Floating Solar, and prides himself on being the kind of CEO that gets involved in every level of operations.

Today we’re talking about Gavin’s ongoing relationship with digital marketing, the highs, the lows, and how he’s kept the passion alive all these years.

Feb 14, 2021

Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie.

Google is so far saying no, you want us to pay? We’ll go away.

So what would happen if Google left Australia?

In today’s bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours.

 

Tune in to learn:

  • Why news sites are unhappy with Google
  • Why Google might pull their services from Australia, and what will happen if they do
  • Why you should do more for your site than just SEO
  • Why you should diversify your digital marketing across different platforms
  • Why you need to build brand recognition by getting your brand seen and heard across the web
  • Why having back-up marketing strategies is vital

 

Feb 2, 2021

Google Analytics can feel just a little bit yawn.

Yes, you set it up yonks ago.

And maybe poke around once in a while.

But really?

You’re not doing anything with the data.

In this week’s episode, we’re going to dig deep into Google Analytics, the important metrics, and reports that actually matter.

But more importantly, we’re going to chat about how to interpret the data and turn it in to… yes you guessed it, ACTION!

 

Tune in to learn:

  • What is data analytics?
  • Best practice tips to make the most of your Google Analytics setup.
  • Which metrics you should pay attention to.
  • How to make the most of the Google UTM URL Builder to better track your online activities.
  • Why it is important to use analytics to track your own marketing efforts.
  • Understanding marketing attribution and the multi-channel funnel attribution tool.

 

Jan 19, 2021

So usually around this time of year, I do an SEO predictions podcast.

But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no.

It’s not happening here.

And also the predictions are always the same.

Voice search will be bigger.
Optimise for EAT.
SERPs will change.
Schema blah blah blah.

Obviously, we have the page experience update coming in May 2021 but we’ve covered that in our episode with Peter and we’ll do more around that time.

And here’s another thing. The more SEO changes the more it stays the same.

And most people (and yes I know it’s not all) are not even getting the basics right, so there’s no need for them to get sweaty about all the complex next-level stuff.

In this episode to kick off 2021, I’m speaking to one of my fave SEO experts (and one of the few funny ones) Cyrus Shepard about why we should get back to basics with SEO.

 

Tune in to learn:

  • Why simple SEO factors matter, and which should come first
  • Whether you should target keywords
  • What “fresh” content is
  • Why unique content is still important
  • The purpose of crawlability, crawl budgets, and 404 redirects
  • How relevant backlinks are to Google

 

Jan 5, 2021

By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more.

It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand.

But most of us are just plain lazy when it comes to Google My Business, only entering the most basic of information.

If we invest a little time and effort Google My Business can become a powerful way to increase customer engagement and ultimately make more moolah, and in today’s pod, we’re going to share 10 top tips on how to make your listing pop!

 

Tune in to learn:

Top 10 Google My Business Tips on:

  • Setting up your GMB page
  • Using the category feature
  • Responding to reviews - good and bad
  • The benefit of adding images
  • Why your information should be consistent across platforms and updated
  • Why the messaging feature is important
Dec 15, 2020

Remember the early days of the internet?

Back when bandwidth was a total joke, and every browser took a few minutes to warm up.

It gives me goosebumps just thinking about it.

These days we have no time for slow sites. And nor does Google.

I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill.

And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor.

And they try to help us, giving us nifty tools to help us measure and fix our site speed, well they’re kind of nifty, and also kind of impossible to understand!

But fear not, today I’m talking to Peter Macinkovic about how to understand Google’s web speed reports, and how to use them to turn your website turbo.

 

Tune in to learn:

  • What site speed reports are
  • Understanding and interpreting reports
  • How Google measures the speed
  • How site speed impacts your Google ranking
  • Report Opportunities: what they mean and how to enact them
  • Report Diagnostics: what they mean and how you can adjust your website.
  • Tips for using Google Page Insights Tool
Dec 1, 2020

Do you ever have trouble making decisions? I know I do.

Should I wear red or blue? 

Boots or joggers?

Do I feel like strawberry ice-cream or chocolate?

When you’re trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on. 

Suddenly the choice between red and blue could make or break your click-through rate.

Today we’re going to discover exactly how to make that choice through definitive reasoning and results that are so solid you could build an adorable cottage for piglets on them and no wolf could blow it down.

 

Tune in to learn:

  • What is SEO A/B testing
  • Why split-testing is important
  • How SEO A/B testing differs from Conversion Rate Optimisation (CRO)
  • What kind of content you should be testing
  • Why A/B testing is a must for eCommerce stores
  • Why SEO A/B testing is a big part of the future of SEO
Nov 17, 2020

So there are an awful lot of us doing the do.
Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way.

But how do you keep your customers’ attention once they do actually show up?
How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again?
How do you lure them into your sticky tube, so to speak?

Today I’ll be addressing all of that with the help of my excellent guest Talia Wolf, as we talk about sales funnels.

 

Tune in to learn:

  • What sales funnels are, and how they can convert your customers
  • What a conversion optimization expert does
  • How to optimise your landing page without completely redesigning it
  • Ways to use emotional targeting in your marketing
  • The purpose of a Thank you Page
  • Tips for developing your email marketing campaign
Nov 3, 2020

One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

But did you also know that around 85 percent of humans watch videos with the sound turned off?

Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
CAPTIONS!

Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

 

Tune in to learn:

  • What captions are, and why they’re so important
  • Ahmed’s favourite captioning tools
  • How YouTube, Facebook and Vimeo handles captions
  • Should we rely on the platforms for captions?
  • What people forget about when it comes to having quality captions
  • Non-video uses for repurposed or reused captions
  • What to consider when creating captions

    One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

    But did you also know that around 85 percent of humans watch videos with the sound turned off?

    Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

    So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
    CAPTIONS!

    Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

     

    Tune in to learn:

    • What captions are, and why they’re so important
    • Ahmed’s favourite captioning tools
    • How YouTube, Facebook and Vimeo handles captions
    • Should we rely on the platforms for captions?
    • What people forget about when it comes to having quality captions
    • Non-video uses for repurposed or reused captions
    • What to consider when creating captions
Sep 29, 2020

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast.

Jo co-owns Violeta Finance with her husband, a successful mortgage brokerage that really understands the family, community, and small businesses.

Today we’re talking about how Jo markets her business, the tactics and techniques she uses, and the challenges she faces.

Sep 15, 2020

 

Ads – they’re inescapable. I read once that the average person sees 5000 ads every single day.

What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros.

More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don’t even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret.

In this episode, I’m going to take you behind the furry curtains of online ads to show you which platforms will really have you strutting your stuff down the marketing cat-walk.

 

Tune in to learn:

  • What it means to run a digital marketing campaign
  • What are the perks of advertising on:
    ○ Facebook
    ○ Youtube
    ○ Google
  • What are the best marketing strategies for each platform
  • How many platforms you should target with your ads
  • Which common money-wasting mistakes to avoid

 

Sep 1, 2020

Selling online is tough.
With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store.

But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash?

How do you persuade with amazing product descriptions?
What strategies can you use to make the first sale?
How do you stop those dreaded abandoned carts and how do you keep customers happy and coming back for more?

Today we’re talking eCommerce conversion optimisation, and how to get that delicious Kerching feeling!

 

Tune in to learn:

  • What eCommerce conversion optimisation is, and what it applies to
  • Key metrics you should analyse when creating an eCommerce growth strategy for your store
  • How to optimise an eCommerce store’s average order value
  • Ways to make email opt-ins and pop-ups more effective
  • Encouraging your store’s email list growth
  • What steps you can take to spruce up an abandoned cart email sequence
  • Setting up an email retention strategy that works

 

Aug 18, 2020

You gotta love YouTube

The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients.

Getting your lovely little face onto people’s screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer. 

Today we’re talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo…

Tune in to learn:

  • Should everyone be on YouTube?
  • What the fundamentals of a successful YouTube channel are (the three C’s of YouTube).
  • How to create a YouTube strategy based on Keyword research.
  • Optimizing your Titles, Tags, and descriptions based on Keyword research.
  • Improving your click-through rate.
  • Optimizing for watch time and session time.

 

Aug 4, 2020

Selling your products and services online can be tough. 

Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors. 

But don’t fret!

I have an excellent expert to simplify the eCommerce digital marketing process and highlight what will push you ahead of the game. 

Tune in to learn:

  • How COVID-19 has changed eCommerce SEO
  • Why SEO is vital to any eCommerce site
  • How to optimise your images for prime SEO goodness
  • What new SEO trends have sprung up in 2020
  • How to come out on top for SEO ranking on Amazon
  • If content on our own site and on Etsy and Amazon is considered duplicate content
  • What automation through longtail and AI is, and how it can make a difference to your SEO strategy.

 

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