The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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The Recipe For SEO Success Show




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Sep 17, 2019

Tune in to learn:

  • What led Mathew to seeking an SEO agency for help
  • What you should have set up before contacting an agency for SEO assistance
  • The key things to look for when choosing an SEO agency
  • How important is it for you as a customer to know SEO terminology
  • “Red flag jargon” you should look out for
  • How you can participate in the ongoing process
  • The best way to know your money is being spent well
  • Alternate models: What they are and the benefits of each
Jun 25, 2019

International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.

Most of us struggle with getting to rank locally, so do we really need to care about international SEO?

Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.

In this episode I’ll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip top condition.

Tune in to learn:

  • When should you worry about international SEO.
  • How to structure your site for International SEO best practice.
  • What is Geotargeting and how should you be using it.
  • What to look out for when formatting your site for a country.
  • Which signals Google uses to understand the countries you’re targeting.
  • The importance of backlinks on international SEO.
  • Tips on how to win links in other countries.
  • How to handle local search engines like Yandex in Russia and Baidu in China.
  • Tips on international SEO for e-commerce businesses.
  • What are the biggest mistakes businesses make with International SEO.
  • The best ways to measure your international SEO success.
Jun 18, 2019

I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year

Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too.

Tune in to learn:

  • What is DSA?
  • How to find out what's holding your customers back
  • What's the most important aspect of branding?
  • What are progressive web apps?
  • How digital marketing is converging.
  • Why you need to get rid of some of your pages
  • Why you need to take a step back to look at your values
  • Why page speed still matters
  • What's the biggest thing with WordPress site's coming up?
  • Why it's better to follow the path less trodden
Jun 4, 2019

Bing is often overlooked here in Australia, with a low market share of only 3% (according to is it really worth the effort?

In this podcast with Fabrice Canel from Bing, I discover some interesting features of Bing, and some amazing tools to help you with your whole DIY SEO approach.

Tune to hear why you need to give Bing a second look.

Tune in to learn:

  • What is Bing’s Market Share in Australia?
  • Is doing SEO for Bing the same as doing SEO for Google?
  • What role does Schema play with Bing?
  • Does Bing use Meta descriptions to rank sites?
  • Does Bing use speed as a ranking factor?
  • Does Bing care about secure sites?
  • What can Bing Webmaster tools help us with?
  • More about Bing’s SEO analyzer
  • Tips on setting up Bing Places Profile
  • What’s the best way to check rankings on Bing?
  • Where is Bing focusing resources in the next year?
  • What Fabrice recommend as your first three steps with Bing?
May 14, 2019

Crawlability is super important for your website.

Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial.

We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled.

We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that dobable.

Tune in to learn:

  • What crawlability is and why it matters
  • The meaning of crawl budget
  • How often Google crawls your site
  • How you can get Google to crawl your site more
  • The key elements of crawlability
  • How to handle password protected content
  • Zombie pages and how to deal with them
  • Best tools to crawl your website
  • How to handle 404s and 301 redirects
  • Dealing with duplicate content
Apr 30, 2019

I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently.

Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas.

I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing - and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners.

It's a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy!

Apr 16, 2019

Video has been around long enough now that people have cottoned on to it being a great tool for business. Everyday, I see more and more people getting in front of the camera to share their stories and expertise. And everyday, there’s an increase in below average videos being posted across the interwebs.

Today, I’m joined with Ben Amos to help you combat the battle of the average. Ben we’ll explore why Video strategy is the game changer and how you can use one to stand out from the masses.

Tune in to learn:

  • How push through not wanting to make videos at all?
  • How to come up with good story ideas
  • The types of content that help build awareness
  • Content that converts on video
  • What the structure is of a great video
  • Things to avoid when storytelling
  • The seven types of story
  • Easily accessible tools for creating killer videos
Mar 31, 2019

You might have heard the term influencer marketing.
You might think all it involves is hot girls in bikinis on instagram clutching your product and charging you $1000 for one insta story.

But it’s a teeny bit more complicated than this.
An enhanced form of relationships marketing Influencer marketing can help boost your brand through the power of personal recommendation, it can get your products in front of new eyeballs, build trust, and ultimately drive conversions.
It can also be a bit flat flop!

In this episode I chat with highlighly acclaimed digital marketing expert Jeff Bullas on how to get started in the somewhat scary world of Influencer marketing.

Tune in to learn:

  • What influencer marketing actually is
  • How influencer marketing works
  • How effective influencer marketing can be
  • What are the different types of influencers
  • What does an influencer actually do
  • How much does it cost
  • How to contact an influencer
  • How to know if your campaign has worked?
Mar 12, 2019

So in this second part of the Tim Soulo interview, we are moving away from talking about content marketing. You can head back to the first episode hear all Tim's amazing tips on that.

And instead we're going to talk about the Ahrefs tools, what it does, and also some kind of sticky questions which I'm wondering if Tim is going to be comfortable answering.

We have some questions for Tim himself about what it is to be a well-known figure in the SEO industry. So this is going to be a great episode. Get your ears ready.

Tune in to learn:

  • What personal skills have given Tim the edge
  • How Tim deals with online abuse
  • What does Ahrefs do that no other SEO software does
  • Why doesn’t Ahrefs have an affiliate program
  • Why Tim chose Ahrefs over any other software company
  • What’s the one thing Tim would change about Ahrefs
Mar 5, 2019

Content marketing is something we know we should all do, but it’s so overwhelming many of us don’t know where to start.

So today, I’m delighted to have Tim Soulo from Ahrefs on the podcast, he’s Marketing lead for this leading SEO software Tim and his team consistently pump out amazing shareable content that builds brand awareness and authority.

In this episode I’ll grill him with questions from you, the erstwhile listeners of the Recipe for SEO Success podcast, about content marketing, the Ahrefs tool set and his own personal experience as a leading figure in the SEO world.

Tune in to learn:

  • How often you should publish and update content
  • Are blogs a thing of the past
  • Will links become a thing of the past
  • What questions Tim asks his writers to produce great content
  • What has been Ahrefs most effective lead generator
Feb 12, 2019

In the Reality SEO series I interview REAL LIFE HUMANS who’ve worked hard to learn more about the wonderful world of SEO. They're all graduates of my Recipe for SEO course and all real business people, not SEO gurus.

Andrew Lau worked as an agency producer before deciding to take a leap into SEO copywriting. He knew that a high Google ranking was the key to keeping his phone ringing, so he dove in deep did the work and moved his website from page 100 to page 1. Right behind me! The student becomes the teacher or what?

He shares what learning SEO has meant to him and how ultimately it's helped him become a better dad.

Tune in to learn:

  • The pros and cons to working in agencies
  • The four pillars of SEO
  • What Andrew believes is the number 1 key to SEO success
  • How SEO helped Andrew become a better dad.
  • Why Andrew believes Google My Business is so essential

* Warning Andrew swears a lot!!

Feb 5, 2019

Many people think of SEO as an afterthought.

You build your website and then smear a thick layer of SEO icing over the top.
But SEO is not the icing on the cake, it’s the cake itself.

Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better.

In this week’s podcast, I’m honoured to have Marieke Van De Rakt on the show to take us through how to create a defined site structure that woos humans and the Google gods.

Tune in to learn:

  • Why Site structure is so important for your website
  • How to set up a good website site structure
  • Tips for structuring your homepage
  • Tips for structuring your navigation
  • What is cornerstone content and is it still a thing?
  • How to use taxonomies effectively
  • Marieke’s tips on contextual linking
  • How often should we be adding new content to our websites
  • Marieke’s top DON’Ts when it comes to site structure
Jan 22, 2019

In the Reality SEO series I interview REAL LIFE HUMANS who’ve transformed their businesses with simple digital marketing and SEO techniques.Included in this episode are their practical doable tips and advice you can implement today.


Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go - not just installing Yoast and saying ‘DONE’.

She talks us through the common issues she finds, image optimisation, speed and plugin problems.

Tune in to learn:

  • Can you develop a website without understanding SEO?
  • Choosing a bad domain name
  • Common image optimisation mistakes
  • Site speed issues and how to fix them
  • Plugin problems - which ones play well together
  • How having a group of peers to talk with has changed Josie’s business
  • What WordPress developers charge
Dec 18, 2018

Google Tag Manager is every data lovers best friend. It’s been around for a while but many of us shy away from it due to fear of it being over techy. Can it really help me? Is it just for the big guys? What on earth is it really good for?


Today I’m talking to Nik Cree, the GTM master, about the insight and integration benefits of Tag Manager and how it can be an asset to your overall SEO and marketing strategy.


Tune in to learn:

  • What Google Tag Manager is
  • What GTM is useful for
  • How to access GTM
  • How to hook up GTM to your WordPress site
  • If you should remove other tagging plugins
  • Things GTM tracks
  • What Google Tag assistant is
  • The biggest problems users have with GTM
  • Tracking button clicks and video views
Dec 11, 2018

Dom Kimber is an SEO copywriter based on the Sunshine Coast, not only did she build her own website but she grappled the Google beast, boosting her knowledge and confidence.

In the Reality SEO series I interview REAL LIFE HUMANS for who’ve transformed their businesses with simple digital marketing and SEO techniques.

With practical doable tips and advice you can implement today.

Tune in to learn:

  • How Dom overcame her fear of SEO
  • How Dom built her own SEO friendly website and saved big bucks
  • Dom’s and Kate’s top tips on writing killer titles and meta descriptions
  • Dom’s number one tip for small business owners thinking about getting started with SEO.
Nov 20, 2018

It’s been a busy year in SEO land. With more algorithm updates than you can shake a stick at.
The Search Engine results pages are unrecogniseable, Google My Business gets sexier each and every day and conversational search is on the up, as we’re able to use pretty much every device in the house to browse the interwebs.

So how can us lowly small business owners, bloggers and ecommerce store owners prepare for the year ahead?

Can we peer into oh crystal balls and see what Google has in store?

Well today I’m talking with SEO guru Cyrus Shepard about what we should expect for Search in 2019.
So if you want to get ahead of the competition, this is the episode for you.

Tune in to learn:

  • The importance of branded search
  • Schema and what you need to know
  • Is AMP here to stay
  • How can we take advantage of conversational search
  • What’s the deal with the ever changing SERPS
  • Why site architecture is still important
  • Is speed still important?
  • Do we need to build links in 2019?
Nov 20, 2018

Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plenty of features to help improve search. One of these additions is Google Optimise which came out a couple of years ago, but honestly I don’t think many people are using.

The big questions are “What on earth is it? And how is it useful to SEO?”

Today, Olga Summerhayes is joining me to answer both these questions and provide a map to help us navigate the world of Google Optimise.

Tune in to learn:

  • What Google Optimise is, when it was created and what it's useful for
  • How to access Google Optimise
  • Olga's 10-step Google Optimise process
  • Different tests you can do with Google Optimise
  • Working with A/B testing
  • Setting objectives
  • Targeting with Google Optimise
  • How to locate the results
  • Can you start it up again or do you have to recreate each time?
  • Google optimise 360 vs Google Optimise
  • Olga's top Google Optimise tips for best practice
Nov 13, 2018

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who've changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).

Find out how by specialising and niching Donna transformed her business, reached the top of the rankings for her chosen keywords and now her phone WILL NOT STOP RINGING (seriously it rang 3 times during the podcast I had to make her sit on it).

Nov 6, 2018

Keyword research is essential to SEO, there ain’t no ifs or buts about it. However keyword research can feel like falling down the rabbit hole, blindly stumbling about, confused by the data and ending up choosing a random phrase out of sheer exhaustion.


Most of us know the basics. But what about the advanced techniques that the pros use?


Today I’m talking to Dido Grigorov on becoming advanced keyword research superstars. He’s going to show us how to find exactly what we need and how to avoid the rabbit hole..


Tune in to learn:

  • When detailed research is most important
  • Dido's process for determining synonyms and related phrases
  • How find find what keywords to target in a competitive market
  • Do free keyword tools really compete with paid tools?
  • Ranking for keywords on site with high competition
  • How do you balance catchy headlines with practical keywords?
  • Using primary and secondary keywords in titles
  • Using worldwide keyword data
Oct 23, 2018

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques.

With pratical doable tips and advice you can implememen today

Paula Glynn is an SEO and Digital Marketing strategist, who found that be really understanding how her customers talk, and reflecting that language back to them, she was able to rank higher, drive more traffic and convert more customers.

Oct 16, 2018


Content marketing can feel overwhelming, there's so much you can do, but what should you be doing?

Joining me today is Shannon Morrison, not only is he incredibly lovable he’s also a genius when it comes to all aspects of content marketing.

Whether you’re just dipping your toe into the content marketing pool or you’ve been attempting to swim in it for a while, this pod is for you.

Tune in to learn:

  • What content marketing is
  • How to find your audience
  • What goes into creating content
  • The types of content you can create
  • Top mistakes people make with developing content
  • Simple vs advanced content
  • Planning a good content approach
  • Developing a long term content strategy, including basic and advanced content options
  • How SEO factors into a content strategy
  • Helpful tools when developing content
Oct 2, 2018

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques.

These practical episode include real life advice for real life humans.

My third Reality SEO guest is Kate Merryweather

Kate has worked hard on her SEO to optimise her site, and one her biggest wins was reducing her site speed from a bloated 13 seconds to a lean mean speedy machine of 3 seconds.

Oct 1, 2018

Yoast is my favourite SEO plugin for WordPress.

I use it on all my business websites and yes, I have eight.

And I advise all my students to do the same. In my opinion, it's crucial for a great SEO strategy.
So why Yoast?

And what makes it great?

Today, we're going to find out some secret Yoast tips that you can use to boost your SEO because we are talking with the man himself, Joost from Yoast is here to answer questions and explain how to use Yoast to its full potential.

Tune in to learn:

  • Why Yoast is called Yoast
  • How Joost going into WordPress plugin Development
  • Why Joost thinks Yoast is the best SEO plugin
  • Why Yoast has so many effing updates!
  • Why the Traffic light system is not a golden bullet
  • How Yoast work with Google, the other big plugins and themes to ensure their updates work
  • Big changes coming to Yoast 9.0 with linguistic morphology features
  • Yoasts sexy new Gutenberg features
  • How Joost handles social media attacks
  • Who's speaking at the upcoming YoastCon event
  • What Joost thinks will be the big thing for SEO in 2019.
Sep 4, 2018

Nikola Minkov shares his best tips for implementing Schema

Schema. When I first heard about Schema I could feel the terror from my chest to the bottom of my bottom. What is Schema? Do I really need it? Can’t I just pretend it doesn’t exist?

Lucky for me, all my fears have been allayed as in this week’s pod Nikola Minkov breaks Schema down. We run through the A to Z of Schema, ways you can implement Schema now where you’re a beginner or a pro. If you feel the Schema terror or are simply intrigued and want some solid Schema strategies, this pod is for you.

Tune in to learn:

  • What is Schema?
  • Why is Schema important?
  • What are the benefits of Schema markup?
  • Great Schema plugins
  • Are plugins or manual Schema best?
  • What is Google’s structured data testing tool?
  • Schema troubleshooting
  • Schema Q&A from the digital masterchefs.
Sep 4, 2018

Real life business owners explain their Digital Marketing secrets.

So today I'm starting something new.

I'm interviewing REAL LIFE HUMANS for my podcast who've changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).

First off the rank Jenny De Lacy.

Jenny explains how some simple usability changes improved conversion on her home page, encouraged more sign ups to her lead magnet and ultimate drove more sales.

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