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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: 2020
Dec 15, 2020

Google Page Speed Demystified

Remember the early days of the internet?

Back when bandwidth was a total joke, and every browser took a few minutes to warm up.

It gives me goosebumps just thinking about it.

These days we have no time for slow sites. And nor does Google.

I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill.

And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor.

And they try to help us, giving us nifty tools to help us measure and fix our site speed, well they’re kind of nifty, and also kind of impossible to understand!

But fear not, today I’m talking to Peter Macinkovic about how to understand Google’s web speed reports, and how to use them to turn your website turbo.

Tune in to learn:

  • What site speed reports are
  • Understanding and interpreting reports
  • How Google measures the speed
  • How site speed impacts your Google ranking
  • Report Opportunities: what they mean and how to enact them
  • Report Diagnostics: what they mean and how you can adjust your website.
  • Tips for using Google Page Insights Tool

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/understanding-googles-web-speed-report-with-peter-macinkovic-techie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Dec 1, 2020

Finding the most effective form of your content

Do you ever have trouble making decisions? I know I do.

Should I wear red or blue? 

Boots or joggers?

Do I feel like strawberry ice-cream or chocolate?

When you’re trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on. 

Suddenly the choice between red and blue could make or break your click-through rate.

Today we’re going to discover exactly how to make that choice through definitive reasoning and results that are so solid you could build an adorable cottage for piglets on them and no wolf could blow it down.

Tune in to learn:

  • What is SEO A/B testing
  • Why split-testing is important
  • How SEO A/B testing differs from Conversion Rate Optimisation (CRO)
  • What kind of content you should be testing
  • Why A/B testing is a must for eCommerce stores
  • Why SEO A/B testing is a big part of the future of SEO

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/split-testing-for-visibility-and-conversion-rates-amanda-king-newbie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Nov 17, 2020

Keeping Customers On The Line After You’ve Reeled Them In

So there are an awful lot of us doing the do.
Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way.

But how do you keep your customers’ attention once they do actually show up?
How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again?
How do you lure them into your sticky tube, so to speak?

Today I’ll be addressing all of that with the help of my excellent guest Talia Wolf, as we talk about sales funnels.

Tune in to learn:

  • What sales funnels are, and how they can convert your customers
  • What a conversion optimization expert does
  • How to optimise your landing page without completely redesigning it
  • Ways to use emotional targeting in your marketing
  • The purpose of a Thank you Page
  • Tips for developing your email marketing campaign

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-create-high-converting-sales-funnels-with-talia-wolf/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Nov 3, 2020

Making your content more accessible

One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

But did you also know that around 85 percent of humans watch videos with the sound turned off?

Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
CAPTIONS!

Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

Tune in to learn:

  • What captions are, and why they’re so important
  • Ahmed’s favourite captioning tools
  • How YouTube, Facebook and Vimeo handles captions
  • Should we rely on the platforms for captions?
  • What people forget about when it comes to having quality captions
  • Non-video uses for repurposed or reused captions
  • What to consider when creating captions

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-captions-can-dramatically-increase-your-video-audience-with-ahmed-khalifa/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Sep 29, 2020

It’s not just business, it’s personal

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast.

Jo co-owns Violeta Finance with her husband, a successful mortgage brokerage that really understands the family, community, and small businesses.

Today we’re talking about how Jo markets her business, the tactics and techniques she uses, and the challenges she faces.

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-finding-your-digital-marketing-voice-with-jo-violeta/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Sep 15, 2020

How to set up the right online campaign for your business

Ads – they’re inescapable. I read once that the average person sees 5000 ads every single day.

What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros.

More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don’t even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret.

In this episode, I’m going to take you behind the furry curtains of online ads to show you which platforms will really have you strutting your stuff down the marketing cat-walk.

Tune in to learn:

  • What it means to run a digital marketing campaign
  • What are the perks of advertising on:
    ○ Facebook
    ○ Youtube
    ○ Google
  • What are the best marketing strategies for each platform
  • How many platforms you should target with your ads
  • Which common money-wasting mistakes to avoid

Head to episode notes: https://therecipeforseosuccess.com/paid-advertising-how-to-use-multiple-platforms-to-increase-your-sales-with-ilana-wechsler-techie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Sep 1, 2020

Wheeling customers all the way to checkout

Selling online is tough.
With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store.

But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash?

How do you persuade with amazing product descriptions?
What strategies can you use to make the first sale?
How do you stop those dreaded abandoned carts and how do you keep customers happy and coming back for more?

Today we’re talking eCommerce conversion optimisation, and how to get that delicious Kerching feeling!

 

Tune in to learn:

  • What eCommerce conversion optimisation is, and what it applies to
  • Key metrics you should analyse when creating an eCommerce growth strategy for your store
  • How to optimise an eCommerce store’s average order value
  • Ways to make email opt-ins and pop-ups more effective
  • Encouraging your store’s email list growth
  • What steps you can take to spruce up an abandoned cart email sequence
  • Setting up an email retention strategy that works

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-dramatically-increase-your-ecommerce-sales-with-brynley-king-newbie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Aug 18, 2020

You gotta love YouTube

The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients.

Getting your lovely little face onto people’s screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer. 

Today we’re talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo…

Tune in to learn:

  • Should everyone be on YouTube?
  • What the fundamentals of a successful YouTube channel are (the three C’s of YouTube).
  • How to create a YouTube strategy based on Keyword research.
  • Optimizing your Titles, Tags, and descriptions based on Keyword research.
  • Improving your click-through rate.
  • Optimizing for watch time and session time.

 

Aug 4, 2020

Lure the SEO beasts your way with freshly optimised juice

Selling your products and services online can be tough. 

Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors. 

But don’t fret!

I have an excellent expert to simplify the eCommerce digital marketing process and highlight what will push you ahead of the game. 

Tune in to learn:

  • How COVID-19 has changed eCommerce SEO
  • Why SEO is vital to any eCommerce site
  • How to optimise your images for prime SEO goodness
  • What new SEO trends have sprung up in 2020
  • How to come out on top for SEO ranking on Amazon
  • If content on our own site and on Etsy and Amazon is considered duplicate content
  • What automation through longtail and AI is, and how it can make a difference to your SEO strategy.

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/2020-ecommerce-seo-trends-you-cant-afford-to-ignore-techie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Jul 21, 2020

Scrubbing up your Brand SERP to make a good impression

In this tech-crazed day and age, we often Google first, and ask questions later.
When we find new business, product, or service, we want to know what the search engines, and the entire world, think of it.
And we want to know NOW.

But more importantly, we want to know the brand behind the product or service.
The who behind the what.

And of course, being found for who you are will always be easier than being found for what we do.
And that’s where improving your BRAND SERPS can help.

Today I’m chatting with Jason Barnard to find out how you can make your brand SERP as sexy and alluring as a porch light is to a moth.

Tune in to learn:

  • What is a Brand SERP? Who searches exact match brand names?
  • What does Google display
  • Why using the default option isn’t always best.
  • How to make your SERPs sexier.
  • How to use the insight gained from your results.
  • How the knowledge graph can improve your brand SERPs

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/your-brand-serp-is-your-new-business-card/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Jul 7, 2020

Get your head in the game so you can maintain your brand integrity

Personal branding is scary.
You don’t want to step out from behind your brand. And if you do, you have questions.

How much do you need to share?
How personal is a personal brand?
Do you need a brand for your business and for you?
And does it really make a difference to the bottom line?
We’ll find out all this and more on today’s episode

Tune in to learn:

  • Why Clarity is the first step towards building a personal brand
  • What role Confidence plays in your messaging
  • Whether Consistency is really important
  • How to measure the results of your personal branding
  • What are the downsides of personal branding
  • What are the positives of personal branding

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/the-five-cs-of-personal-branding-with-kat-elizabeth-newbie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Jun 23, 2020

Or how to market a podiatry business

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you.

Find out how Rudo Makuyana has focused on her Digital Marketing to build relationships, put herself out as the face of her brand, and be more customer-friendly and less medical jargony!

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-how-rudo-makuyana-is-dipping-her-toe-in-the-digital-marketing-pond/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Jun 9, 2020

Building schema markups: Avoiding the stumbling blocks and taking your websites to new heights

It’s that time again.
SCHEMA TIME.

Yes, we’re here for another soiree with Schema.

You’re a little familiar with it at this point.
You’ve eyed each-other across the room.
You’ve heard your peers mention “markup’’ in
hushed, worried tones.

It’s time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool.

I know many of us put Schema in the too hard basket, but no more, I have a very special guest who’s here to make schema as easy as falling off a greasy log.

Even for the technically challenged.

Ready? Let’s get stuck in.

Tune in to learn:

  • What is Schema, and why is it important?
  • How to check for pre-existing schema on your website
  • How schema factors into Google rankings
  • How to effectively use Schema.org
  • Why you should be linking schemas, and how to do it
  • Do it yourself - how to build schema, and how to fix common problems as they arise

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/schema-secrets-revealed-with-shay-ohayon/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

May 27, 2020

Tool free SEO for the budget conscious

When it comes to running your own business we have to wear so many different berets.

We have to be accountants, project managers, salespeople, and digital marketers.

And it’s a tough gig.

So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle.

Floundering, wasting money, getting ripped off, missing the basics.

So today I’m chatting with Louisa Dahl from Interactive Minds about Digital Marketing and we’re going to share the top mistake we see every day and how to avoid them.

Tune in to learn:

  • Why metrics matter
  • Why you need to know your peeps
  • How a lack of business confidence could be affecting your digital marketing
  • Why knowing your numbers is vital
  • Why relationships count
  • How to understand yourself and your brand
  • How to market yourself without arrogance

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/10-small-biz-digital-marketing-mistakes-and-how-to-avoid-them-with-louisa-dahl-newbie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

May 13, 2020

Learning sparkly digital marketing skills

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Anu runs a successful online jewellery store called Bidiliia, and today we’re going to chat through challenges of Shopify SEO, writing killer eCommerce product descriptions, brand building, and how to make customers feel loved.

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-anu-sawhney-learning-to-stand-on-your-seo-feet/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Apr 29, 2020

How Campfire Treats become top dog in Google

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand

These shorter episodes will include practical DOABLE advice and tips from people just like you.

This week we’re talking to Marko Wittich, who runs a Shopify website for his business Campfire Treats. I’ll admit it, Marco is one of my star students, he put so much work into the course, turned up to every coaching call and asked oodles of questions.

And guess what? It paid off.

Get ready to be blown away by his amazing results.

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-marko-wittich-the-secrets-of-shopify-success/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Apr 15, 2020

Tool free SEO for the budget conscious

One of the hardest things about DIY SEO is affording all the tools.

We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands.

On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you’re a solo business person.

But what if there was a way to do DIY SEO without spending all that cash.

Today we’re talking about how to do your SEO without the fancy tools.

Tune in to learn:

We will look at how to use the browser and the built-in dev tools to get some SEO work done:

  • Do we need fancy tools
  • What are his top free tools
  • How do we test speed without a fancy tool
  • How do we test crawlability
  • How to we check ranking and keyword data
  • How do we check backlinks

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-do-seo-without-the-fancy-tools-with-saijo-george/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Apr 1, 2020

How to make webinars your number one lead generation tool

Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they work.

Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to?

Well, today I'm honoured to have Omar's Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us.

Tune in to learn:

  • How to get started with your first webinar.
  • How to use webinars to build your email list
  • Why webinars are the #1 sales conversion tool for any product
  • How to market your webinar for free- How to use webinars as a product to sell your audience
  • How to use webinars as a customer retention tool
    Avoiding rookie mistakes
  • Different and new ways to do a webinar to appeal to different audiences
  • Tips for the non-tech

Head to episode notes: https://therecipeforseosuccess.com/webinar-101-how-webinars-can-boost-your-business-with-omar-zenhom-newbie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Mar 17, 2020

Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me.

I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I’ve ever been too. High praise right?

So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine.

So what actually happens when all our websites are fixed? What will we do then?

In this episode, we'll think about the future… and what it means for the average Joe or Johanna.

Head to episode notes: https://therecipeforseosuccess.com/what-happens-when-everybodys-website-is-fixed-with-jono-alderson/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Mar 3, 2020

Featured snippets, some love them, some hate them.

For some, they’re a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys.

For others, they’re Google scraping our content and denying us click-throughs.

Today we’ll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion.

Tune in to learn:

  • What are featured snippets
  • Types of snippets (old and new)
  • What triggers Google to show a featured snippet
  • Benefits beyond ‘position zero’
  • How being featured relates to traffic and click-through
  • Why voice search is important
  • How to get there, and make it ‘work’ for you

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-win-featured-snippets-the-ultimate-guide-with-britney-muller/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Feb 18, 2020

And why great courses are not passive, they’re supportive

People say that everyone has one good book in them.
Can we also say this of ecourses? Can anyone turn the raging tsunami of knowledge in their head into a loving pool of learning and resources?

Having created oodles of online courses myself, it’s a question I get asked a lot. Along with, what makes a successful course? How much support do I need to give? How do I price it? What software should I use, and so much more.

So today we’re straying from the SEO path, onto the road of Digital Marketing and talking all about creating ecourses.

Tune in to learn:

  • How to leverage your existing content
  • How to make your content easy to consume
  • Why getting the damn thing “online” is the hardest part of
  • launching your online course
  • What’s the “right” opt-in for your course
  • Live launch vs evergreen course
  • How much support your course needs to give
  • How to price your course
  • Why perfection isn’t necessary but basic requirements must be met

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-launch-and-run-a-successful-online-course-with-sam-winch/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Feb 4, 2020

Or, why SEO must be part of your marketing strategy

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you.

Find out why Amy Annetts, already a successful business marketer, decided she had to learn SEO, what were her biggest learnings and her two top tips for small businesses. 

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-amy-annetts-how-to-be-a-truly-holistic-marketer/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Jan 21, 2020

How a non-techie marketing manager transformed her business

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their businesses and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you.

Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about how to build a brilliant brand with SEO. 

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-belinda-austin-know-yourself-know-your-audience-build-your-brand/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Jan 13, 2020

My low down on what’s coming our way this year

Today I’ve dusted off my crystal ball and I’m sharing my predictions for how the digital will develop in 2020,

What’s going to happen in the world of Google?

What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers be concentrating on?

Which platforms should we be using?

What are the big trends?

And what can we PLEASE ignore!

I'll also explain what I'm focusing my efforts on for my six, or is it seven, websites in 2020.

Tune in to learn:

  • Why position zero matters
  • What BERT means for user optimisation
  • How EAT is going to impact your business
  • How to have a bold brand that stands for something
  • Why your UX can't SUX
  • Why you need to get your bots ready
  • How video is going to change your business life

And my biggest overarching trend for 2020... #showthechaos

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/digital-marketing-predictions-for-2020/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

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