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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: December, 2020
Dec 15, 2020

Google Page Speed Demystified

Remember the early days of the internet?

Back when bandwidth was a total joke, and every browser took a few minutes to warm up.

It gives me goosebumps just thinking about it.

These days we have no time for slow sites. And nor does Google.

I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill.

And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor.

And they try to help us, giving us nifty tools to help us measure and fix our site speed, well they’re kind of nifty, and also kind of impossible to understand!

But fear not, today I’m talking to Peter Macinkovic about how to understand Google’s web speed reports, and how to use them to turn your website turbo.

Tune in to learn:

  • What site speed reports are
  • Understanding and interpreting reports
  • How Google measures the speed
  • How site speed impacts your Google ranking
  • Report Opportunities: what they mean and how to enact them
  • Report Diagnostics: what they mean and how you can adjust your website.
  • Tips for using Google Page Insights Tool

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/understanding-googles-web-speed-report-with-peter-macinkovic-techie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Dec 1, 2020

Finding the most effective form of your content

Do you ever have trouble making decisions? I know I do.

Should I wear red or blue? 

Boots or joggers?

Do I feel like strawberry ice-cream or chocolate?

When you’re trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on. 

Suddenly the choice between red and blue could make or break your click-through rate.

Today we’re going to discover exactly how to make that choice through definitive reasoning and results that are so solid you could build an adorable cottage for piglets on them and no wolf could blow it down.

Tune in to learn:

  • What is SEO A/B testing
  • Why split-testing is important
  • How SEO A/B testing differs from Conversion Rate Optimisation (CRO)
  • What kind of content you should be testing
  • Why A/B testing is a must for eCommerce stores
  • Why SEO A/B testing is a big part of the future of SEO

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/split-testing-for-visibility-and-conversion-rates-amanda-king-newbie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

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