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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: September, 2021
Sep 28, 2021

Finding the right words to help your customers find you

Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content?

It’s all in the words, my friend.

You might even say that words are the KEY.

And that’s why today we’re revisiting the topic of Keyword Research.

Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect of your website structure, your content, your customer journey, and your conversions.

Understanding concepts like user intent, volume, traffic, click-through rate, keyword difficulty, and knowing when it’s best to go short or go long is all part of your SEO strategy.

So today we’re going to dig deep into smart keyword research, and how to get the right audience to your website.

An audience that engages, and buys.

Tune in to learn:

  • What a keyword is
  • The difference between short and long-tail keywords
  • Why you should rank for hundreds of keywords, not just one
  • Different keyword list brainstorming techniques
  • Narrowing it down: how to settle on your chosen keywords
  • What keyword grouping is, and how to find your focus keyword
  • Best methods: research a mega list of keywords for your site, or focus on a page by page (or product by product) basis
  • Ranking myths: Why using the same keyword on every page won’t necessarily help you rank for it
  • Ranking myths: Why you don’t need to use “near me” as a keyword in title tags and on page to rank for Near me searches.
  • Handy keyword research tools to save you time
  • Kristal’s top keyword research tips

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/keeping-up-with-keyword-research-with-kristal-audain-newbie/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Sep 14, 2021

Drawing in customers with keyword research and colourful prints

Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing.

Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners.

Because secretly, I long to have a shop.

I mean I have 3 already, but they don’t sell real things, like pottery hedgehogs or homemade soup.

But Keneena Fanning does have a real shop - Kablooie!

And today we’re going to learn all about it and discuss the highs and lows of walking her fashion label down the SEO runway.

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-keneena-fanning-putting-seo-back-into-sustainable-fashion/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

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