Knowing your audience and cutting through the noise
In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more?
Well obviously, yes, yes we do!
But where do we start?
How do we really know who our audience is, what they’re talking about and how to reach them?
Can we use data and insights to find out what podcasts they’re listening to, which social accounts they follow and the websites they love most?
And when we know all that information, what the hell do we do with it?
Today’s guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers.
Tune in to Learn:
How much influence AI has actually had in digital marketing
The biggest challenges marketers are facing n 2024
What ‘dark social’ means
What the future of paid ads looks like
What is working in social media
How SparkToro works
How to use the data you find using SparkToro
Why email marketing is the way forward
What you should be investing your time in marketing right now
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